|By Marketwired .||
|January 29, 2013 08:30 AM EST||
SAN FRANCISCO, CA -- (Marketwire) -- 01/29/13 -- Anthem Worldwide, the brand development practice of Schawk, Inc. (NYSE: SGK), whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced the results of its latest study in the white paper, "What Women Really Want From Health And Wellness."
"Regardless of age, health and wellness is an important topic for all women," said Kathy Oneto, vice president, brand strategy, of Anthem's San Francisco office. "Women have a need to be healthy and well for themselves and for the people in their lives. Brands can help women realize the benefits, from functional to emotional."
Added Oneto, "The attitude of today's woman about health and wellness is that they would rather live according to their internal motivations and not to external expectations. The brands that speak to this desire authentically have an opportunity to build lasting connections with generations of women. Moreover, when it comes to purchase behavior, health and wellness is a factor at the point of decision and how brands speak to women up to that point influences the choices they make. A full two-thirds of women believe a brand that motivates them to be healthy is important when considering which brands of products to buy."
The study examined what women really want from health and wellness and what makes them motivated to achieve it, getting beyond what she feels she should do to understanding what she wants to do around health and wellness. Beyond identifying motivations across three generations of women, Anthem's study found that women are open to -- and are in fact seeking -- brands to motivate them to be healthy and well so they can reach their goals at any life stage.
Overwhelmingly, 74% of today's women are motivated to be healthy and most (82%) believe that there will be negative consequences if they don't take care of their health. But what motivates these attitudes across generations of women? Most (87%) want to feel good, be happy (86%), have quality of life (86%), be their best self (86%) and live their best life (83%). A far cry from merely surrendering to expectations, and instead, aspirationally seeking personal fulfillment.
The study also examined women's attitudes toward their expectations around health and wellness and found that most (84%) feel like they are expected to take responsibility for their family, make others happy (72%), eat for health rather than enjoyment (67%), be responsible to the planet (66%) and be thin (61%). Clearly, the more conventional external expectations that women have of themselves remain high.
"Health and wellness is clearly of importance to women of all generations and more important to younger generations than we anticipated," noted Oneto. While our research demonstrated that there were similarities across these generations with regard to health and wellness definitions, motivations, and expectations, we also identified differences across them -- for overall health and wellness and at a category level, generally driven by life stage. One thing held true, despite degrees of interest and differences given the generation -- many aspects of health and wellness are intertwined, especially physical and emotional health benefits."
Oneto concluded: "Marketers have one of two choices when speaking with these women. One option is to speak to each age group and its distinct motivations. Another option is to identify a common motivation or need state that crosses generational lines and can appeal to all women. We found evidence of brands doing each well and succeeding."
The big takeaway for marketers? Avoid marketing to these women based narrowly on external expectations. Marketers can create more powerful connections with women if they approach them from a world of motivation, rather than external "should's" and societal standards. Marketers are encouraged to dig deeper beyond base level definitions and understandings to really decipher nuances and to identify opportunities when messaging might switch from being motivational and aspirational to slipping back into an expectation.
For a more in-depth look at the data, click the following Web site address to read more and access, "What Women Really Want From Health And Wellness."
Anthem Worldwide is part of the brand development practice of Schawk, Inc. (NYSE: SGK). Anthem's integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences. We do this by aligning our strategic, creative and executional talent worldwide with the business needs of companies seeking a competitive advantage. Anthem offers a full range of branding and design services through our network of world-class design professionals in 10 cities, including Chicago, Cincinnati, Hilversum (The Netherlands), London, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more information on Anthem, please visit http://www.anthemww.com. Follow Anthem on http://twitter.com/anthemworldwide.
This paper includes findings from two Health and Wellness research studies fielded by Anthem Worldwide. The Generational Health And Wellness Quantitative Study was conducted by Ipsos in September-October 2012. For this survey, a national sample of 1,475 females ages 18 and older from Ipsos' U.S. online panel was interviewed online. In this study, we asked questions related to motivations, expectations, and beliefs around health and wellness, along with motivating statements. In The Health Motivations Quantitative Study, conducted by Ipsos in June 2012, we asked questions related to health motivations. In this study, a national sample of 1,005 men and women ages 18 and older from Ipsos' U.S. online panel were interviewed online. Where referenced, we are reporting the results specific to women's responses (524 women).
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Jul. 26, 2016 12:30 PM EDT Reads: 1,574
UpGuard has become a member of the Center for Internet Security (CIS), and will continue to help businesses expand visibility into their cyber risk by providing hardening benchmarks to all customers. By incorporating these benchmarks, UpGuard's CSTAR solution builds on its lead in providing the most complete assessment of both internal and external cyber risk. CIS benchmarks are a widely accepted set of hardening guidelines that have been publicly available for years. Numerous solutions exist t...
Jul. 26, 2016 11:45 AM EDT Reads: 538
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 26, 2016 10:45 AM EDT Reads: 1,713
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Jul. 26, 2016 10:37 AM EDT Reads: 242
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Jul. 26, 2016 10:15 AM EDT Reads: 1,174
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Jul. 26, 2016 10:00 AM EDT Reads: 981
The competitive landscape of the global cloud computing market in the healthcare industry is crowded due to the presence of a large number of players. The large number of participants has led to the fragmented nature of the market. Some of the major players operating in the global cloud computing market in the healthcare industry are Cisco Systems Inc., Carestream Health Inc., Carecloud Corp., AGFA Healthcare, IBM Corp., Cleardata Networks, Merge Healthcare Inc., Microsoft Corp., Intel Corp., an...
Jul. 26, 2016 09:45 AM EDT Reads: 924
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Jul. 26, 2016 09:45 AM EDT Reads: 757
StackIQ has announced the release of Stacki 3.2. Stacki is an easy-to-use Linux server provisioning tool. Stacki 3.2 delivers new capabilities that simplify the automation and integration of site-specific requirements. StackIQ is the commercial entity behind this open source bare metal provisioning tool. Since the release of Stacki in June of 2015, the Stacki core team has been focused on making the Community Edition meet the needs of members of the community, adding features and value, while ...
Jul. 26, 2016 09:45 AM EDT Reads: 330
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Jul. 26, 2016 09:30 AM EDT Reads: 1,068
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Jul. 26, 2016 09:15 AM EDT Reads: 1,009
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Jul. 26, 2016 09:02 AM EDT Reads: 219
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Jul. 26, 2016 09:00 AM EDT Reads: 1,692
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Jul. 26, 2016 09:00 AM EDT Reads: 1,954
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Jul. 26, 2016 08:45 AM EDT Reads: 1,526