|By Marketwired .||
|January 29, 2013 10:52 AM EST||
OTTAWA, ONTARIO -- (Marketwire) -- 01/29/13 -- Agriculture and Agri-Food Canada's Canada Brand strategy reached a major milestone at the end of 2012, registering its 500th member.
The strategy provides branding tools and advice to companies to help them differentiate and promote their products as Canadian, in order to stand out from the competition and increase their sales. This includes application of the well-known red maple leaf, which has been proven to resonate with consumers both domestically and internationally.
"Canada's agriculture and food products are known the world over for their superb quality and taste, so it only makes sense that Canadian companies use the Canada Brand initiative to their full marketing advantage," said Agriculture Minister Gerry Ritz. "Research has shown that when Canadian consumers can clearly identify a product as being Canadian, they are more likely to buy it, which is good for producers and good for our economy."
Members of the Canada Brand range from small, family-owned and operated businesses, to national companies with large manufacturing facilities. They market products that include everything from meat and seafood to processed and canned foods, from baked goods to beverages.
The 500th member to join the Canada Brand strategy is Koko Patisserie, owned by husband and wife team Kirby and Marcie Punshon, in Regina, Saskatchewan. They decided to become a member of Canada Brand after seeing it used for in-store promotions in Ontario and British Columbia, as well as on products at trade shows.
"Considering there are so many products out there, and it is easy to get lost in the mix, we thought it was a great idea to strongly identify our products as Canadian to help them stand apart," said Mr. Punshon. "We're a small company, and having the opportunity to be part of this branding initiative at the grassroots level is terrific for us. We're proud of our products and we know we can compete globally. Gaining any competitive advantage is important, and considering Canada's positive reputation around the world, being able to clearly brand our products as Canadian is a real bonus."
Supported under Growing Forward, the Canada Brand offers eligible members access to market research, a large photo bank, branding graphics, and other tools and support. There is no cost to become a member.
The Canada Brand strategy is helping gain recognition for a sector that exported $44.4 billion in agriculture, food, and seafood products in 2011, $23.3 billion of which was in processed food and beverage products. The processed food and beverage sector is the largest manufacturing employer in the country, supplying about 75 per cent of all processed food and beverage products available in Canada.
In addition to this strategy, through Growing Forward 2 (GF2), the Harper Government is offering support to industry in gaining and maintaining access to markets and capitalizing on market opportunities, both at home and abroad. GF2 will continue to drive innovation and long-term economic growth in Canada. In addition to a generous suite of business risk management programs, federal, provincial, and territorial governments have agreed to invest more than $3 billion over five years in innovation, competitiveness, and market development.
Agriculture and Agri-Food Canada
Office of the Honourable Gerry Ritz
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Jul. 2, 2015 06:00 AM EDT Reads: 915
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Jul. 1, 2015 07:15 PM EDT Reads: 2,539
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 05:00 PM EDT Reads: 903
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jul. 1, 2015 05:00 PM EDT Reads: 2,235
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 04:09 PM EDT Reads: 664
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jul. 1, 2015 03:30 PM EDT Reads: 1,089
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
Jul. 1, 2015 03:00 PM EDT Reads: 1,962
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Jul. 1, 2015 02:45 PM EDT Reads: 1,102
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Jul. 1, 2015 02:30 PM EDT Reads: 1,211
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 1, 2015 02:21 PM EDT Reads: 694
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Jul. 1, 2015 01:15 PM EDT Reads: 2,182
"A lot of the enterprises that have been using our systems for many years are reaching out to the cloud - the public cloud, the private cloud and hybrid," stated Reuven Harrison, CTO and Co-Founder of Tufin, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 12:54 PM EDT Reads: 656
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jul. 1, 2015 12:15 PM EDT Reads: 2,065
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jul. 1, 2015 12:00 PM EDT Reads: 2,024
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 11:45 AM EDT Reads: 1,053