Click here to close now.




















Welcome!

News Feed Item

Verve Energy Drink Premieres at Sundance Film Festival and on Entertainment Tonight

The Healthy Energy Drink Made a Splash at Sundance and Will Be Featured on Entertainment Tonight's Sundance Special Airing This Week

SCOTTSDALE, AZ -- (Marketwire) -- 01/29/13 -- Alongside world premiere independent films, Verve made its debut to the film world elite at the 2013 Sundance Film Festival held in Park City, Utah, from January 17-27. As a sponsor of the Project Green Music Lounge, Verve not only helped support the nonprofit's mission to protect green space for future generations and fund Back-to-Basics Summer Camps for under-served children, but it also energized Sundance attendees, from A-list celebrities and film industry executives, to VIP moviegoers.

Guests of the Project Green Music Lounge and The RE:treat lounge sponsored by Entertainment Tonight, MTV, Project Green, The Creative Coalition, CW3PR, Nikki Beach, Southwest Airlines and Minnetonka were treated to Verve Energy Drink as well as Verve Healthy Happy Hour cocktails. The Project Green Music Lounge and RE:treat were bursting with energy and provided spectacular views and hot venues for celebrity interviews, music and entertainment. Guests also received a selection of Verve Energy Drink products in celebrity swag bags distributed at the lounge-style gifting suites. Verve was shared with Hollywood elite such as Nicole Kidman, Matthew McConaughey, Naomi Watts, Alicia Keys, Jennifer Hudson, Kristen Bell, Jane Lynch and others, who received Verve and Verve Zero Sugar to enjoy at the festival.

With its great taste and healthy ingredients, Verve also caught the attention of Entertainment Tonight and will be featured on the show's Sundance Special, which airs this week in the United States and internationally over the weekend. Check your local ET air dates and times here or view the segment online. Entertainment Tonight is touted as the most watched entertainment news magazine in the world and is the longest-running entertainment news program.

Lending its dazzling design to the spectacular Park City backdrop, Verve was spotted on MTV News interviews with Joseph Gordon-Levitt (making his directorial debut with "Don Jon's Addiction") and Tony Danza, as well as Director Robert Rodriguez, who returned to Park City to celebrate the anniversary of his cult classic, "El Mariachi."

BK Boreyko, Vemma Founder and CEO, commented, "Verve is a fresh and dynamic brand that fits perfectly with the excitement and energy at Sundance. We were honored to participate in this year's festival and happy to support Project Green and their efforts to promote healthy kids and a healthy environment."

Sundancers also got a sneak peak at Verve Bold, the newest product in the Verve Energy Drink line, which launches January 30. Verve Bold has 50% more energy and 70% less sugar than the original Verve formula, plus no artificial sweeteners, a low-carb profile, and just 5g of natural sweeteners per serving.

About Vemma
Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every week, thousands of people join the company's mission to make a positive difference in the lives of others through the sharing of the clinically studied Vemma formula. The Vemma brands -- including Verve, a healthy energy drink -- coupled with the company's rewarding business opportunity help people to live a better quality of life, both physically and financially. Vemma is headquartered in Scottsdale, Arizona, and distributes its products through a global network of independent Brand Partners.

About Entertainment Tonight
The foremost authority on breaking entertainment news since its debut, Entertainment Tonight is the number one syndicated entertainment news magazine in the world. Since its inception, ET has broadcast more than 8,000 daily shows -- a television milestone by any standard. Widely regarded as a staple of American culture and the "most-watched entertainment news magazine in the world," ET is a broadcast phenomenon. Under the leadership of executive producer Linda Bell Blue, ET's talented on-air personalities include co-hosts Nancy O'Dell and Rob Marciano; correspondents Chris Jacobs and Christina McLarty; and respected film historian and correspondent Leonard Maltin. In its 32nd season, Entertainment Tonight is produced and distributed by CBS Television Distribution and is taped in Studio City, California.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and e...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Moving an existing on-premise infrastructure into the cloud can be a complex and daunting proposition. It is critical to understand the benefits as well as the challenges associated with either a full or hybrid approach. In his session at 17th Cloud Expo, Richard Weiss, Principal Consultant at Pythian, will present a roadmap that can be leveraged by any organization to plan, analyze, evaluate and execute on a cloud migration solution. He will review the five major cloud transformation phases a...