Welcome!

News Feed Item

Verve Energy Drink Premieres at Sundance Film Festival and on Entertainment Tonight

The Healthy Energy Drink Made a Splash at Sundance and Will Be Featured on Entertainment Tonight's Sundance Special Airing This Week

SCOTTSDALE, AZ -- (Marketwire) -- 01/29/13 -- Alongside world premiere independent films, Verve made its debut to the film world elite at the 2013 Sundance Film Festival held in Park City, Utah, from January 17-27. As a sponsor of the Project Green Music Lounge, Verve not only helped support the nonprofit's mission to protect green space for future generations and fund Back-to-Basics Summer Camps for under-served children, but it also energized Sundance attendees, from A-list celebrities and film industry executives, to VIP moviegoers.

Guests of the Project Green Music Lounge and The RE:treat lounge sponsored by Entertainment Tonight, MTV, Project Green, The Creative Coalition, CW3PR, Nikki Beach, Southwest Airlines and Minnetonka were treated to Verve Energy Drink as well as Verve Healthy Happy Hour cocktails. The Project Green Music Lounge and RE:treat were bursting with energy and provided spectacular views and hot venues for celebrity interviews, music and entertainment. Guests also received a selection of Verve Energy Drink products in celebrity swag bags distributed at the lounge-style gifting suites. Verve was shared with Hollywood elite such as Nicole Kidman, Matthew McConaughey, Naomi Watts, Alicia Keys, Jennifer Hudson, Kristen Bell, Jane Lynch and others, who received Verve and Verve Zero Sugar to enjoy at the festival.

With its great taste and healthy ingredients, Verve also caught the attention of Entertainment Tonight and will be featured on the show's Sundance Special, which airs this week in the United States and internationally over the weekend. Check your local ET air dates and times here or view the segment online. Entertainment Tonight is touted as the most watched entertainment news magazine in the world and is the longest-running entertainment news program.

Lending its dazzling design to the spectacular Park City backdrop, Verve was spotted on MTV News interviews with Joseph Gordon-Levitt (making his directorial debut with "Don Jon's Addiction") and Tony Danza, as well as Director Robert Rodriguez, who returned to Park City to celebrate the anniversary of his cult classic, "El Mariachi."

BK Boreyko, Vemma Founder and CEO, commented, "Verve is a fresh and dynamic brand that fits perfectly with the excitement and energy at Sundance. We were honored to participate in this year's festival and happy to support Project Green and their efforts to promote healthy kids and a healthy environment."

Sundancers also got a sneak peak at Verve Bold, the newest product in the Verve Energy Drink line, which launches January 30. Verve Bold has 50% more energy and 70% less sugar than the original Verve formula, plus no artificial sweeteners, a low-carb profile, and just 5g of natural sweeteners per serving.

About Vemma
Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every week, thousands of people join the company's mission to make a positive difference in the lives of others through the sharing of the clinically studied Vemma formula. The Vemma brands -- including Verve, a healthy energy drink -- coupled with the company's rewarding business opportunity help people to live a better quality of life, both physically and financially. Vemma is headquartered in Scottsdale, Arizona, and distributes its products through a global network of independent Brand Partners.

About Entertainment Tonight
The foremost authority on breaking entertainment news since its debut, Entertainment Tonight is the number one syndicated entertainment news magazine in the world. Since its inception, ET has broadcast more than 8,000 daily shows -- a television milestone by any standard. Widely regarded as a staple of American culture and the "most-watched entertainment news magazine in the world," ET is a broadcast phenomenon. Under the leadership of executive producer Linda Bell Blue, ET's talented on-air personalities include co-hosts Nancy O'Dell and Rob Marciano; correspondents Chris Jacobs and Christina McLarty; and respected film historian and correspondent Leonard Maltin. In its 32nd season, Entertainment Tonight is produced and distributed by CBS Television Distribution and is taped in Studio City, California.

Media Contact:
Lynn McGovern
[email protected]
480-289-0398

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
HyperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let's say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In a world where the internet rules all, where 94% of business buyers conduct online research, and where e-commerce sales are poised to fall between $427 billion and $443 billion by the end of this year, we think it's safe to say that your website is a vital part of your business strategy. Whether you're a B2B company, a local business, or an e-commerce site, digital presence is key to maintain in your drive towards success. Digital Performance will take priority in 2018 for the following reason...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...