Welcome!

News Feed Item

Final SES London 2013 Conference Agenda Highlights the Latest Trends and Challenges Facing the Online Marketing Industry

The final conference agenda for SES London 2013, which has just been updated, highlights the latest trends and challenges facing the online marketing industry. The 14th annual SES London will be held 18-21 February, 2013, at the Queen Elizabeth II Conference Centre.

The 14th annual SES London will be held 18-21 February, 2013, at the Queen Elizabeth II Conference C ...

The 14th annual SES London will be held 18-21 February, 2013, at the Queen Elizabeth II Conference Centre. (Photo: Business Wire)

“With three ‘kick-ass’ keynotes, 36 sessions on hot topics, and 72 industry experts as speakers, SES London 2013 is shaping up to be Europe’s leading digital marketing event,” says Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series. “Along with three days packed full of essential content to help experienced and advertising professionals navigate the digital landscape, SES London 2013 also includes a 2-day expo featuring leading vendors in the industry, along with a host of networking opportunities.”

On Tuesday, 19 Feb., Dave Coplin, Chief Envisioning Officer, Advertising and Online, Microsoft UK, will give the Morning Keynote, which is entitled, “Future Forward – Paradigm Shifts in the Digital Revolution.”

Coplin says, “The web is quietly, but quickly, undergoing a social revolution, blending the analogue and digital worlds to become even more powerful in the way we all live, work and play. Search is at the very heart of this change as the internet evolves to be more about ‘doing’ and less about ‘finding’. Understanding this change is crucial, not just for the satisfaction and welfare of consumers and customers, but equally for the success and relevance of brands and businesses. This session will uncover the challenges (and opportunities!) faced by us all as we move further into this new way of living and working, and how shifting to a more human approach enables us to unlock the full potential of all that technology has to offer a modern society.”

On Tuesday, one of the conference sessions on hot topics is entitled, “How to Earn Visiblity & Links Through Killer Content Strategy.” SES London 2013 held a poll on Facebook last week that allowed the audience to vote on the final session. This was the winning session.

On Wednesday, 20 Feb., Dara Nasr, Head of Agency Sales, Twitter, will give the morning keynote, “Maximising Realtime Marketing Opportunities and Transmedia Storytelling.” He will provide:

  • Examples of how people connect through shared interests
  • Case studies of brands communicating with their customers
  • Learnings around harnessing a transmedia approach to planning
  • Real-time examples of brands pushing their campaigns further and faster

On Wednesday, another one of the hot sessions is entitled, “Remarketing/Retargeting Done Right... & Wrong.”

On Thursday, 21 Feb., Marty Weintraub, Founder & Evangelist, aimClear, will give the morning keynote, “Optimizing Humans! The Art Of Data-Driven Social Marketing.” Attendees will:

  • Learn techniques for mapping search to social. Discover how to identify socially plugged-in authority users along classic lines of search conversion semantics history.
  • Explore organic and paid social mashup tactics to leverage the data.
  • Investigate data-driven friending tactics: Life & career altering perspective shifts regarding how community managers (and everyday people) can undertake programmatic outreach to connect with personal & business authority users and collect them as friends for fun and profit.
  • Probe killer social media paid tactics to target the "whole user" in social channels.
  • Consider new KPIs for measuring social media efforts, including "friend leads" and conversion.

On Thursday, one of the hot sessions is entitled, “Living in a ‘Smart’ World – How Mobile and Tablets are Shifting Social Behaviour.”

About SES London

SES London 2013 offers a range of conference passes for any one day or all three days of the conference, a half-day or full day of onsite training, as well as the full conference plus the training. Group discounts for groups of 4 our more pass holders who are from the same company and register at the same time are also available.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global education conference and training series focused on the digital marketing industry. Other Incisive resources for interactive marketers include Click for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness. For more information, visit http://www.incisivemedia.com/.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...