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Euromonitor International Releases State-Level US Data

New Data Offers Insights on US Consumers by Region and by State

CHICAGO, ILLINOIS -- (Marketwire) -- 01/31/13 -- Global market research company Euromonitor International is pleased to announce the addition of United States regional and state-level data and analysis to its Passport market research database, identifying unique differences within the world's largest economy.

"The US market is diverse and trends can vary significantly by state and region. For example, popular brands in the Southern region may not be well received in the Pacific," said US Research Analyst, Jared Koerten. "This data allows users to identify regional trends, making it easier to develop existing products in new regions and enhance their chances of success."

The new data covers 22 of the largest states, equaling 80 percent of the US population, and helps retailers and brands target specific regions or states with potential growth opportunities.

Regional-level reports and breaking news articles will help better understand trends and socioeconomic conditions in each region as they are happening.

"While domestic businesses gain an obvious advantage from using regional data, international companies also benefit by finding potential opportunities for new business growth within a niche market in the US," Koerten said.

Ten facts from Euromonitor's new state-level data:

1.  One-fifth of all bottled water sold in the US is in California. 
2.  More than 53 percent of variety stores in the US are located in the
3.  Per capita disposable income in the Northeast is 15 percent higher than
    the national average. 
4.  The average consumer in Ohio spends nearly US$200 per year at
    discounters like Save-A-Lot and Aldi - nearly three times the national
5.  Walgreen Co, the national leader in drugstores with an outlet share of
    over 26 percent in 2012, trails both rivals CVS Caremark Corp and Rite
    Aid Corp in the Northeast. 
6.  With per capita disposable income of $28,300 per year, Mississippi was
    the country's poorest state in 2012. 
7.  The average consumer in the Midwest purchases more than 200 litres of
    carbonates every year. 
8.  The population in Arizona is projected to grow faster than any other
    state - growing more than 15 percent by 2020. 
9.  Per capita coffee consumption in the Northeast is nearly 12 percent
    higher than the national average. 
10. Were it an independent country, California would rank just behind Canada
    as the world's 12th largest retailing market, with total retail sales of
    nearly US$307 billion in 2012. 

About Euromonitor International

Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.

Euromonitor International
Ashley Sellers
Communications Executive
+1 (312) 922-1115 ext. 8349

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