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Qualtrics Crushes 2012 With Record Client Growth and More Than A Billion Surveys Served

Qualtrics, the world’s leading provider of enterprise data collection and analysis software, reported today that its business soared in 2012, capping off quarter-over-quarter revenue growth throughout the year. The number of organizations using the Qualtrics platform grew to more than 5,000 and these organizations sent more than a billion surveys in 2012. More businesses across all major industries are moving to Qualtrics Research Suite as they realize the importance of acting on real-time business insight to remain competitive.

Based on this demand for insights, Qualtrics continues to attract the world’s most iconic brands and enterprises across every major industry, including CVS Caremark, FedEx, GEICO, Hewlett-Packard, JetBlue, Microsoft, PepsiCo, Prudential, Southwest Airlines, Royal Caribbean, Toyota, Vodafone and Zappos. With increased growth in higher education, 1,300 colleges and universities worldwide now use Qualtrics, including every major university in the U.S. and 95 of the top 100 business schools.

“Our incredible business growth illustrates the strong demand for fact-based decision making as enterprises move to better understand and react to customer demands in real time,” said Ryan Smith, Qualtrics CEO. “Gaining customer insights is an imperative and we strive to do it faster, cheaper and better than ever before.”

The Demand for Insight Escalates in 2012

  • Qualtrics users sent out more than a billion surveys in 2012.
  • Qualtrics clients dug deeper for real-time insight from their customers with the average Qualtrics client creating 45 percent more surveys in 2012. Several industries experienced even higher growth in research volume, including retail (76 percent), healthcare (90 percent) and technology (107 percent).
  • Real-time customer insights are translating into actionable business decisions that impact the bottom line. For example, Bonobos, America’s largest online fashion label, used detailed customer feedback gathered using Qualtrics to design a better-fitting dress shirt – in just one week, Bonobos sold through 50 percent of this new line.
  • In addition to corporate and higher education organizations that are capturing more customer intelligence with in-house research teams, market research and professional research firms increased their research volume conducted on the Qualtrics platform by 90 percent in 2012. This reaffirms the demand from top brands to rapidly collect high-quality data and insights to drive competitive advantage and deliver top line growth.

Qualtrics Business Highlights for 2012

  • Qualtrics received a $70 million investment from Accel Partners and Sequoia Capital, the two firms’ largest-ever joint investment to date. The investment also marked the largest first-round funding for a software company since 2008.
  • Qualtrics expanded its product line with the launch of Qualtrics Site Intercept, an online marketing and research tool that allows brands to conduct web-based research to gather consumer intelligence rapidly and easily without any help from IT.
  • Qualtrics experienced triple-digit growth in many areas of its business in 2012, including increasing its workforce to 270 employees.

About Qualtrics

Qualtrics is a leading global provider of enterprise data collection and analysis products for market research, voice of customer, employee performance, and academic research. Through an intuitive, easy-to-use interface and award-winning services and support, Qualtrics products enable both professional and DIY researchers to conduct quantitative research at a lower cost and in less time than competing alternatives. Founded in 2002, Qualtrics has more than 5,000 clients worldwide, including half of the Fortune 100, over 1,300 colleges and universities, and 95 of the top 100 business schools. For more information and a free trial, visit

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