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Samsung Mobile Presents “The Next Big Thing” for the Big Game – “El Plato Supremo”

Samsung Telecommunications America, LLC (Samsung Mobile) has released a 60-second sneak-peek ad, entitled El Plato Supreme, on Samsung Mobile’s U.S. social communities as a lead up to the 2-minute ad for the big game on February 3.

“The Big Pitch,” the full 2-minute ad, and an extended cut version with never-been-seen footage will be released later this week. Consumers will have the opportunity to weigh in on their favorite moments and win prizes using the hashtag #TheNextBigThing.

"The anticipation of Super Bowl ads creates a unique consumer experience,” said Todd Pendleton, Chief Marketing Officer of Samsung Mobile. "'The Next Big Thing' campaign has allowed us the flexibility to tap into significant cultural moments and relevant conversations while showcasing our innovation."

“The Big Pitch” ad features the Galaxy family of products including the Galaxy Note™ II, Galaxy S® III and Galaxy Note™ 10.1.

In 2012, Samsung Mobile aired its first Super Bowl ad launching a new category of smartphones with the Galaxy Note™. The ad, which was developed by 72 and Sunny, won the Twitter Ad Scrimmage that included 30 brands and 42 spots. The Galaxy Note™ went on to sell 10 million devices globally in 9 months followed by the Galaxy Note™ II which sold 5 million devices globally in 2 months.

"The Next Big Thing" campaign has always been about keeping a finger on the pulse of what is current and relevant to consumers,” said John Boiler, CEO of 72 and Sunny. “This ad represents our collaborative, real-time approach to creating ads with Samsung. Their unique approach to marketing has given them a competitive edge and has helped propel the brand to be one of the top 10 in the world.”

Samsung Mobile social media channel links:

www.facebook.com/SamsungMobileUSA
www.youtube.com/SamsungMobileUSA
www.twitter.com/SamsungMobileUS

Samsung, Galaxy Note, Galaxy S III and Galaxy Note II are trademarks of Samsung Electronics Co., Ltd. Other company names and marks mentioned herein are property of their respective owners and may be trademarks or registered trademarks.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets, wireless infrastructure and other telecommunications products throughout North America. For more information, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit www.samsung.com.

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