Welcome!

News Feed Item

2Go Media and edo Partner to Bring Targeted Offers and Measurement to Local Advertising

2Go Media, an Internet based technology company offering an ecosystem of integrated services designed to help merchants maximize sales and edosm, the leader in personalized card-linked offers, today announced a partnership. As part of the relationship, the companies will integrate the edo card-linked offers platform with 2Go Media’s suite of marketing services to create an innovative local merchant-focused solution.

“2Go Media’s vast network of local merchants relies on us to provide them with marketing tools to grow their businesses. edo and their leading card-linked offers are a natural addition to our portfolio of services,” said Ted Mooney, president and COO, 2Go Media. “edo stood out because of its ability to drive highly targeted traffic without disrupting merchants’ daily operations. By partnering with edo, our customers gain a powerful new capability for driving sales, as well as access to unmatched data, targeting and insight-driven tools.”

2Go Media’s vast merchant customer base will have access to edo Marketplace, a first-of-its-kind card-linked offers capability that allows local merchants to target new customers and increase loyalty with instantly redeemable offers tailored to their customers’ shopping habits. The partnership will quickly scale edo Marketplace through 2Go Media’s network of merchants that will reach 100 Million consumers. edo Marketplace establishes a new standard for local advertising, offering an effective, measurable and profitable way for local merchants to attract and retain the right customers.

“Partnering with 2Go Media was a natural choice for edo, as both companies understand the current needs and frustrations of merchants and shoppers alike,” said Keith B. Smith, executive vice president and GM of partner content, edo. “Consumers want simple and relevant offers that are easy to redeem and fit their mobile lifestyle, while local merchants are searching for solutions that will position them to meet this demand in a profitable and measurable way. Together, I’m confident that 2Go Media and edo can transform the shopping and saving status quo for all parties.”

About edo Marketplace

With edo, merchants can easily extend targeted offers to customers without installing additional point-of-sale (POS) systems, training staff or slowing service with coupons. The instantly redeemable offers are automatically available to consumers on their credit cards, debit cards or mobile devices, and the savings are immediately credited back to the customers’ account. Merchants can monitor the campaign in real-time and only pay when an offer is redeemed. Through edo Marketplace, merchants also have access to local market data and targeted analytics around current and prospective customers that is rarely provided by other local marketing offerings.

Video on how edo Marketplace works: here

Screenshots of edo Marketplace: here

Press release on edo Marketplace: here

Availability

The integrated edo Marketplace and 2Go Media card-linked offers platform is currently available in select markets and will be widely available in Q2 of 2013. Please contact [email protected] to inquire about testing edo Marketplace.

About 2Go Media

2GoMedia is a technology company offering an ecosystem of integrated services designed to help retail merchants maximize sales. The company offers two flagship products that work conjunctively to drive retail sales: The iDeals Marketing Platform™ and iDealslocal.com. The iDeals Marketing Platform is a powerful self service marketing solution that equips businesses with unmatched data and functionality to significantly enhance interactions with existing as well as prospective customers. Through the iDeals Marketing Platform, retailers can develop and market their own unique coupons and flash deals, as well as manage loyalty programs. Pulling from the industry’s most comprehensive source of customer data and analytics measuring buying habits across hundreds of millions of consumers, the iDeals Marketing Platform also provides businesses with a blueprint of optimal times to launch their promotions. Retailers distribute offers across an expanding media network headlined by 2Go Media’s iDealslocal.com retail sales portal. iDealslocal.com features thousands of bargains, coupons and flash sales offers updated daily from small- to mid-sized local businesses in select markets across the United States. Retailers utilizing the iDeals Marketing Platform can also distribute deals via leading social media sites (Facebook, twitter, Google+), search engines (search.travel, Google, Bing), coupon sites like www.8coupons.com and local deals sites.

Follow 2Go Media on twitter at @2gomedia.

iDealslocal.com on twitter @iDealslocal.

About edo

edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit cards, debit cards and mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior — helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers’ shopping habits. The company is co-headquartered in Nashville, Tenn. and Chicago. For more information, visit www.edointeractive.com.

Follow edo on Twitter @edointeractive.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busin...