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Studio One Media Inks Deal for Coors Light National Mobile MyStudio Tour

The "Coors Light Search For The Coldest" Contest Will Hit the Road This Spring With New Mobile MyStudio!

LOS ANGELES, CA -- (Marketwire) -- 02/01/13 -- Studio One Media, Inc. (OTCQC: SOMD) (OTCQB: SOMD), a leading edge entertainment & technology company, today announced that it has finalized a major sponsorship deal with one of the world's largest brewing companies to utilize Studio One's new state-of-the-art Mobile MyStudio® HD Recording Studio for a national social media tour this spring. The mobile MyStudio will be host to the "Coors Light Search For The Coldest" nationwide MC (rapper) search. The MyStudio social touring unit will canvass the streets of the US, helping to bring awareness to consumers about the program, as well as seeking out those who aspire to enter the competition... seeing if he/she has what it takes to be crowned "The Coldest." The competition's celebrity guest judges will consist of Ice Cube, Bun B, and DJ Drama. Starting April 1, complete contest details can be found by visiting www.searchforthecoldest.com.

"Rallying off the momentum from the success of the temporary mobile MyStudio we built for Simon Cowell's 2012 X Factor auditions, we are thrilled to now provide an innovative way for our customers to create high quality user generated content on a mobile platform on an ongoing basis. Our new mobile MyStudio is now available for a multitude of uses including auditions and promotional events and we are especially pleased to be part of the Coors Light Search for the Coldest Tour," said MyStudio, Inc. CEO Larry Ryckman. "Our new mobile MyStudio has already proven to be a significant revenue generator for Studio One's MyStudio operations and we expect to further build on this business model in the future."

Studio One recently began construction of its first mobile MyStudio which is based on a 27' BizBox mobile entertainment center. The new studio features all of the key groundbreaking technology found in its award winning stationary MyStudios. Users are able to record state-of-the-art videos utilizing over a thousand custom backgrounds and record music videos with thousands of licensed popular songs. Videos can be viewed in the mobile studio immediately after each recording. MyStudio is considered to be one of the most exciting and effective new technologies for identifying top talent. Offering unprecedented audio and video capabilities, MyStudio provides a platform for entertainers to fully showcase their talents with a quality not previously available to the general public.

Studio One recently hosted auditions for Tyra Banks' hit reality series AMERICA'S NEXT TOP MODEL. Additionally, THE X FACTOR Season Two semi-finalists Carly Rose Sonenclar and Emblem3 were discovered through MyStudio auditions.

About Studio One Media, Inc.
Studio One Media, Inc. ("Studio One") is a diversified media and technology company with offices in Scottsdale, Arizona and Hollywood, California. Studio One is engaged in the research and development of proprietary, leading-edge audio and video technologies for professional and consumer use. Studio One subsidiaries and divisions include MyStudio, Inc., AfterMaster Audio Labs, Inc. and MyStudio Music. Studio One has entered into licensing agreements with Sony/ATV Music Publishing, Universal Music Publishing Group, EMI Music Publishing, BMG Chrysalis and strategic relationships with Mark Burnett Productions, RealtyWanted.com, Back Stage Casting, Simon Cowell's "The X Factor" and Tyra Banks' "America's Next Top Model." Studio One also recently launched its revolutionary ProMasterHD audio mastering service for independent musicians through Guitar Centers nationally. For more information go to www.mystudio.net.

About MyStudio® HD Recording Studios
The award-winning MyStudio is a self-contained, state-of-the-art, audio/video recording studio that offers true professional recording studio-quality audio and HD broadcast-quality video with an ease, economy and convenience never before available. MyStudio eliminates the high cost, technological and logistical barriers inherent in the creation of high-quality online video content, thereby opening up a new world of opportunities for the creation of user-generated video content by amateurs and professionals alike. MyStudio can be used to create videos for music, modeling, comedy, dating, job resumes, auditions, personal messages and greetings. A recording session for up to five minutes costs only $20. Using Hollywood-style green screen technology, MyStudio users can choose from over 1,000 HD virtual backgrounds for their videos or they can upload their own custom backgrounds. In addition, MyStudio offers thousands of licensed karaoke tracks from Sony/ATV Music Publishing, Universal Music Publishing Group, EMI Music Publishing, and BMG Chrysalis, thereby allowing consumers to legally create music videos for public viewing online. Within minutes of recording, videos are automatically uploaded to the MyStudio.net website, which offers free member profile pages and video sharing in a social networking environment. At MyStudio.net, members can enter contests, receive free DVDs of their videos, download MP3 audio files and access embed codes. MyStudio, Inc. is owned and operated by Studio One Media, Inc. ("Studio One") (OTCQC: SOMD).

Forward-Looking Statements
This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on the current expectations or beliefs of management of Studio One Media, Inc. and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statement herein. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from the statements made herein are: (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure to receive stockholder approval of certain actions, if required, (3) failure to compete in a rapidly changing marketplace, (4) failure to retain key employees, (5) failure to raise adequate capital to support the growth and operations of the Company, and (6) other factors affecting the operation of the business of Studio One. More detailed information about these and other factors that may affect current expectations may be found in filings by Studio One as applicable, with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q. Any forward looking statement contained in this press release by Studio One speaks only as of the date on which it is made. Studio One is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

Media Contact:

Anna Madrid
MyStudio | AfterMaster | ProMaster
[email protected]
Office: 310-657-4886
Cell: 480-559-4711

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