Welcome!

News Feed Item

SANY America Teams With Tommy Baldwin Racing to Sponsor NASCAR Sprint Cup Series

PEACHTREE CITY, GA -- (Marketwire) -- 02/01/13 -- SANY America is pleased to announce its first-ever primary sponsorship of a car in the NASCAR Sprint Cup Series. This year, the company is partnering with Tommy Baldwin Racing (TBR) to serve as the primary sponsor of driver Dave Blaney's No. 7 Chevrolet SS for 14 NASCAR Sprint Cup Series events, and as the associate partner for 22 races. Aligning with the nation's fastest growing sport presents a unique opportunity to introduce millions of racing enthusiasts to the SANY brand.

"We're excited to start this venture with Tommy Baldwin Racing and NASCAR," said Kyle Nape, vice president of global sales and marketing at SANY America. "Many of our customers are NASCAR fans, so this partnership is a great way for us to get our name out there. We're looking forward to a great season with a great team."

SANY America is the American subsidiary of China construction equipment manufacturer SANY Heavy Industry Co. Ltd., the sixth-largest manufacturer of heavy construction equipment in the world. SANY America has been doing business in the U.S. since 2007 and moved into its North American headquarters and manufacturing facility in 2011, in Peachtree City, Georgia. SANY America has focused on specific products for North America, as well as developing global research and development platforms. Products sold in North America include crawler cranes, rough terrain cranes, port equipment and crawler excavators, all of which use world renown global components.

"SANY America chose to partner with NASCAR and TBR as it continues to strengthen our commitment to North America and our growing customer base," said Kirk Erlinger, director of sales and dealer development for SANY America. "We continue to expand our footprint in North America and want to be able generate more excitement with our company. Being a part of NASCAR and TBR does exactly that."

Baldwin is excited about opportunities that lie ahead for both companies. "As an organization, we're proud to have brought a new 'Global 500' company into NASCAR," he said. "Both TBR and SANY America are achieving a milestone together. We look forward to being able to show them great benefits that a NASCAR sponsorship can offer."

In the NASCAR Sprint Cup Series, SANY America will be the primary sponsor of the No. 7 car, which is an honor because the car is a tribute to TBR team owner Tommy Baldwin Jr.'s late father, Tom Baldwin Sr. A legendary NASCAR Modified driver, Baldwin's father sported the number 7NY throughout his career. Working on his father's cars is how Baldwin got his start in racing, and ultimately led him into NASCAR's elite series.

Driving the No. 7 car full-time for the third consecutive year, Blaney joined TBR in 2010. In 2011, his first full season with Tommy Baldwin Racing, Blaney earned the team's best finish and tied his career-best result with a third-place finish at Talladega Superspeedway.

The No. 7 SANY-branded car features a large rendition of the SANY brand logo on the hood of the car, and the word SANY emblazoned in red on the rear sides, trunk and roof. The company name "SANY" comes from the English pronunciation of the Chinese characters that mean "three ones." The three ones refer to the three primary goals in the corporate vision: "To build a first-class enterprise, to foster first-class employees, and to make first-class contributions to society." The SANY brand mark incorporates these three core principles with three interlocking numeral "1" symbols. The three numerals point outside the circle to infinite space that represents great possibilities. SANY's motto is "Quality Changes the World." The SANY brand will also appear on the No. 7 car's tractor trailer, driver's suit and pit shirts.

About Tommy Baldwin Racing
NASCAR Sprint Cup Series (NSCS) crew chief Tommy Baldwin formed Tommy Baldwin Racing (TBR) in 2009. Baldwin utilized a declining economy to open a NSCS team with a stringent budget. Based in Mooresville, N.C., the team worked to build to full-time competition, and by the 2011 season, the team's third season, TBR competed in every race and locked the No. 36 Chevrolet in the top-35 in NSCS Owner Points. For more information on Tommy Baldwin Racing, visit www.tommybaldwinracing.com.

SANY is a global leader in the manufacture and sale of hoisting equipment (crawler, truck, rough-terrain and all-terrain cranes), concrete machines (concrete pumps, placing booms, mixer trucks and batching plants), road machinery (motor graders, rollers, pavers and asphalt batching plants), port equipment (container reach stackers, empty-container handlers, heavy forklifts and gantry cranes), excavators, mining equipment (rigid haul trucks, road headers, mining vehicles, longwall systems and continuous miners), pile-driving machinery and wind turbines. SANY America Inc. sells, distributes and supports crawler cranes from 110 to 550 U.S. tons, rough-terrain cranes from 40 to 85 tons, hydraulic excavators from 7.5 to 33.5 tons, port reach stackers with maximum lift of 99,200 pounds, and empty-container handlers with maximum load of 19,850 pounds. SANY America has an operations, assembly and research and development center in Peachtree City, Georgia. For more information, visit www.sanyamerica.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2218137

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
SANY America Inc.
Joe Hanneman
Director of Marketing
678-251-2853
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
"DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at @DevOpsSUMMIT and CloudEXPO tell the world how they can leverage this emerging disruptive trend."
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.