Welcome!

News Feed Item

Federal PSA Delivery Now Available in 32,000+ Grocery, Drug and Retail Stores

PSN (The Public Service Network), a national media network that ensures prime placement and guaranteed delivery of public service announcements (PSAs), recently expanded the reach of its PSN In-Store channel from 13,000 to more than 32,000 stores. New store chains include CVS, Rite Aid, A&P, Food Lion, Wegmans and Kmart. This increase will enable PSN’s clients to reach broad-based local, regional and national audiences quickly and cost-effectively.

“PSN In-Store was designed to help government agencies and nonprofit organizations reach consumers with important messages about health care, public safety, disaster relief and more,” explained Robert Gaudian, President and Founder of PSN. Gaudian launched PSN after noticing a dramatic increase in demand for PSA spot placement on traditional media (TV, radio, print). “The goal is to help our clients exceed their campaign objectives and demonstrate measurable impact at the lowest possible rates.”

Reaching consumers in the top 200 designated marketing areas and beyond, PSN In-Store is the largest audio network in the country for PSA distribution. PSAs aired on the channel reference a call-to-action such as a number to text, a website to visit or a phone number to dial. “Channel metrics prove that content is heard and acted upon by the targeted audiences,” says Gaudian.

The Department of Health and Human Services (DHHS) was the first government client to use PSN In-Store over 8 years ago. Since then, DHHS has used the channel to distribute more than 40 audio PSAs and millions of free health brochures and DVDs, in both English and Spanish. “Incorporating a brochure giveaway, in which the PSA directs listeners to pick up literature at the store’s pharmacy counter, is an effective method to measure campaign success,” expressed Gaudian.

In addition to several DHHS agencies, PSN In-Store has been used by the Department of Homeland Security, the Department of Justice, the Department of Agriculture and the American Red Cross. “It’s been gratifying to put our in-store network to work for a variety of government agencies and organizations and make a significant difference in the lives of perhaps millions of people nationwide,” says Gaudian.

Beginning February 3, a new PSN In-Store campaign will air nationwide in nine grocery and retail chains, including Albertsons Market, Brookshire’s, Food Lion, Harveys Supermarket, Kmart, Kroger, Safeway, Sweetbay Supermarket and Tops. Follow PSN on Twitter at @ThePSNetwork or use hashtag #PSNmedia to receive all of the network’s latest news and updates.

About PSN

PSN (The Public Service Network) is a strategic mix of unconventional and traditional media channels that provide prime placement and guaranteed distribution of Public Service Announcements (PSAs) at the lowest possible rates. PSN has a variety of location-based media outlets — more than 170,000 and growing -- including grocery and drug stores, physician waiting rooms and entertainment venues — whose value lies in their ability to place a meaningful message in front of a consumer at those moments when it is most relevant and likely to lead to behavior change. The PSN In-Store channel has pioneered the distribution of PSAs over the audio systems in more than 32,000 grocery, pharmacy and retail stores. Please visit www.publicservicenetwork.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) have entered into a definitive agreement under which Verizon will acquire Yahoo's operating business for approximately $4.83 billion in cash, subject to customary closing adjustments. Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users** -- including 600 million monthly active mobile users*** through its search, communications and digital content products. Yahoo also co...
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.