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CareFamily CEO Appears on 700 Club National TV Program to Discuss New Alternative for Affordable Senior Home Care

Tom Knox Reveals His Personal Story That Inspired Him to Create CareFamily

VIRGINIA BEACH, VA -- (Marketwire) -- 02/04/13 -- CareFamily, a pioneer in online caregiver matching and self-directed home care for seniors, today announced that the company's founder, Tom Knox, appeared on the 700 Club national television program to discuss a new model in senior home care. During a January 29 interview with Terry Meeuwsen, Knox explains how CareFamily breaks the mold by providing a more affordable way for seniors to receive care at home, while helping family members remain in their role as son or daughter, rather than caregiver.

"When my mom brought my grandmother home from a nursing home, I saw first-hand the unbearable stress and exhaustion that family members can experience while caring for elderly loved ones," said Tom Knox, CEO and founder of CareFamily. "Many families don't have a choice because they can't afford the cost of a home care agency, nursing home or assisted living facility. But through a new, self-directed home care model -- we can cut the cost of quality home care by 30%, while keeping seniors in the comfort of their own home and relieve the burden of care giving from family members."

An overwhelming majority of seniors -- 90% based on an AARP survey -- prefer to age in their own homes rather than live in an assisted living facility or nursing home. But studies show that after age 65, Americans have a 70% chance of needing help with daily activities, such as dressing, bathing and eating, according to the American Society on Aging. The responsibility to care for elderly family members is most often provided by adult children, although less than half of the adults in the U.S. live within 50 miles of their parents (Booth, Johnson, White & Edwards, 1991).

"The ultimate benefit for families who use CareFamily is that they can go back to their normal dynamic," said Knox. "Daughters and sons don't have to be the caregivers for their parents and therefore they can share their time together in healthy dynamic -- because they have a professional caregiver in that role."

CareFamily is a personalized, flexible and more affordable alternative to home care agencies, and is safer than relying on online listing services or classified ads to find and manage caregivers. CareFamily has more than 50,000 registered caregivers available nationwide.

CareFamily connects families with pre-screened, qualified and bonded caregivers in their area. Wages are set by the individual caregiver, which are typically 30-40% less than the average care agency fee. Each family is assigned a Personal Care Coordinator, who guides them through the caregiver hiring process and helps create a personalized care plan that remains online as a resource for the family. CareFamily simplifies caregiver payment, tax and insurance responsibilities through automated caregiver payroll and tax services. CareFamily also provides Remote Care Management Tools and Services that empower families to effectively manage the day-to-day care of elderly loved ones, while living in different locations.

The 700 Club is the flagship television program of the Christian Broadcasting Network, airing in syndication throughout the United States and also available worldwide on CBN.com. In production since 1966, it is one of the longest-running television programs in broadcast history. The 700 Club can be seen weekdays in 96 percent of U.S. television homes, and has an average daily audience of nearly 1 million viewers.

About CareFamily
CareFamily, a pioneer in online caregiver matching and self-directed home care for seniors, offers families a personalized, more affordable and safer way to find and manage qualified caregivers. The company's unique online matching service instantly connects families with pre-screened, qualified and bonded caregivers within a desired geographic area. CareFamily liability insurance and payroll services offer peace-of-mind and simplify payment and tax responsibilities. CareFamily Remote Care Management tools empower families to effectively oversee day-to-day care from any location. Headquartered in Virginia Beach, Virginia, CareFamily combines the best practices of a traditional home care agency with the ease and convenience of the internet. For more information, visit www.carefamily.com/ or call 877-444-4112.

All trademarks and registered trademarks in this document are the properties of their respective owners.

Media Contact
Renee Newby
Newby Public Relations
757-651-6554
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