Click here to close now.


News Feed Item

Just Over One in Five Parents Surveyed Don't Have Adequate Online Protection in Place to Block Harmful Content

LEEDS, UNITED KINGDOM -- (Marketwire) -- 02/05/13 -- Free for life credit service, Noddle, is urging parents to ensure their children are safe online as independently commissioned online research carried out by YouGov highlights startling results in the run up to Safer Internet Day (5 February 2013).

Key findings:

--  Just over one in five parents (with a child under 18) who have bought
    their child an internet-enabled device, have made sure that it has
    adequate online protection in place to block harmful content. 
--  Only 22 per cent (just over 1 in 5) said they have switched on
    functionality that restricts access to content requiring age
    verification (e.g. blocking gambling websites). 
--  40 per cent of all parents surveyed, who purchased an internet-enabled
    device for their child didn't ask the supplier/retailer which internet
    safety filters the device had 
--  When parents were asked what information their child is sharing online
    --  14 per cent knew if they shared their age 
    --  Two per cent knew that they shared their address 
    --  Six per cent knew that they shared their mobile phone/landline
    --  20 per cent knew that they shared their interests 
    --  Five per cent knew that they shared their personal email address.

As technology and the internet evolves, so does the content available online and the way fraudsters and undesirable people use this to find their next target. In this day and age it's important that parents are doing all they can to help protect their children both from harmful content and from sharing information whilst using the latest internet enabled devices.

Tom Ilube, founder of Noddle, commented: "These figures are surprising to say the least as there are so many potential threats to children online. It's important for parents to enquire when purchasing an internet enabled device what safety filters can be enabled. For those who already have a device with access to the internet my advice would be to enable all safety filters in order to safeguard both their children and their own personal data."

Below are Noddle's tips for safer internet use that everyone can follow.

1.  To keep your child safe online get yourself savvy on the internet and
    online terminology, and most importantly, know how your child is using
    it - understand what your child does online and know which websites they
2.  Put the computer where the whole family can see it, not out of sight in
    a bedroom. 
3.  Use filtering software to block inappropriate sites. 
4.  Always set your privacy and security settings on websites so only
    friends and family can see your pages. Speak to other parents (friends
    of your child) about any of their privacy setting which could affect
5.  Use a nickname on micro-blogging websites such as Twitter. 
6.  Let your child know not to use your maiden name as a password - choose
    something more difficult and ideally include capital letters, numbers
    and non alphanumeric characters e.g. #. %. And remind them to change
    their password regularly. 
7.  Advise your child to watch what they say online - before posting
    anything get them to think carefully about what they want to say and how
    it could come across to others. 
8.  Let your child know not to post any personal information online - like
    their address, email address or mobile number. 
9.  Be careful about which photos and videos they share on social media
    sites - avoid photos of your home, school or places they're associated
    with. Remember, once they've put a picture online most people can see it
    and may be able to download it, it's not just theirs anymore. 
10. Remind your child that not everyone online is who they say they are and
    they shouldn't meet up with people they've met online.

Ofcom's latest study shows that 43 per cent of children aged five to 15 have a social networking profile, rising to 80 per cent of 12 to 15-year-olds, and on average older children have 286 social media 'friends'.(i)

Tom continued: "Children are innocently sharing information online through social networking sites that could potentially open them up to harm. As our results have shown a surprisingly high percentage of parents are unaware of what information their child is sharing, which could potentially fall into the wrong hands, i.e. would be fraudsters or undesirable people.

"By just providing simple details such as your age, interests and contact details could be enough for a fraudster to steal an identity or even for a stranger to befriend an innocent child. It's vital for parents to make their children aware of the importance of keeping some information private no matter how innocent it may seem."

In support of Safer Internet Day the free for life credit report service Noddle, provided by Callcredit Information Group, will be tweeting tips on staying safe throughout the week of 5 February 2013.

For more information on Safer Internet Day visit:

Notes to editors

(i) According to Ofcom's latest annual report on children's media habits. (23 October 2012)

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2227 adults. Fieldwork was undertaken between 23rd - 25th January 2013. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

About Noddle

Noddle is a free service from credit reference agency Callcredit which offers people access to their monthly credit reports for free for life. There are no restrictions on the number of times a customer can view their credit report. "Go use your credit rating".

About Callcredit Information Group -

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

Callcredit Information Group
Duncan Bowker
PR Manager
0113 388 4300 or Mobile: 07557 263 660
[email protected]

Callcredit Information Group
Lucy Smith
Press Officer
0113 388 4300 or Mobile: 0786 739 5104
[email protected]

Callcredit Information Group
Amy Bhavra
Press Officer
0113 826 6845 or Mobile: 0755 716 2990
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
SYS-CON Events announced today that Catchpoint, a global leader in monitoring, and testing the performance of online applications, has been named "Silver Sponsor" of DevOps Summit New York, which will take place on June 7-9, 2016 at the Javits Center in New York City. Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.Founde...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.