News Feed Item

Coldwell Banker Real Estate Unveils New "We Believe" TV Ad, Building on Successful "Value of the Home" Campaign

PARSIPPANY, NJ -- (Marketwire) -- 02/05/13 -- Today, Coldwell Banker Real Estate is unveiling its new national television commercial, "We Believe," which continues the brand's successful "Value of a Home" advertising campaign from last spring. The first installment of the new Coldwell Banker® commercial will debut February 10 on the 55th annual GRAMMY® Awards. The TV spot features a narration by Emmy and Golden Globe recipient Tom Selleck, in addition to the song "Home" by American Idol Season 11 Winner Phillip Phillips. The new commercial spots are part of the brand's 2013 "Blue Carpet" media buy strategy, which is focusing on top award shows and high-profile television events throughout the year.

The Coldwell Banker commercial illustrates the "magical" moments and memories built in a home, from "building forts from the sofa cushions" to "Friday-night sleepovers and Sunday morning sleep-ins." The powerful theme, "We Believe," reinforces the deeper, intrinsic value of a home beyond financial considerations. These sincere moments come to life with the trusted voiceover from Selleck, the iconic actor and current star of the CBS series "Blue Bloods," -- whose late father was an executive with Coldwell Banker Real Estate -- and the appropriately named Top 10 Billboard hit song, "Home," from American Idol singer Phillips. The spot closes with an important statement that demonstrates the real estate brand's legacy and commitment to home buyers and sellers: "Coldwell Banker, fulfilling dreams for over 100 years."

"We truly do believe in the importance of home," said Michael Fischer, chief operating officer, Coldwell Banker Real Estate LLC. "It's not just about buying and selling homes; it's about helping people establish their lives. With this new campaign, we wanted to reinforce and reignite the message of home ownership through a series of shared and insightful moments that make up the very essence of a home."

The new spots will also appear during the 85th annual Oscars® (February 24) and the 65th annual Emmy® Awards (September 22), with exclusive People.com video and social integrations pre-, during- and post-shows and media buys on Live from the Red Carpet, Fashion Police and E! After Party for each event.

The Coldwell Banker television advertising campaign will continue during NBC's primetime holiday events this year, including Macy's 4th of July Fireworks Spectacular, Macy's Thanksgiving Day Parade, Christmas in Rockefeller Center and New Year's Eve with Carson Daly. Coldwell Banker also will continue to sponsor LXTV's Open House, NBC's George to the Rescue, and ESPN's Baseball Tonight.

The "We Believe" campaign and television spots were conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker. They were directed by Carolyn Chen, under the direction of Executive Creative Director, Rob Siltanen.

To view the new "We Believe" Coldwell Banker® commercial, please visit the Coldwell Banker YouTube channel, On Location, and follow more highlights via Twitter (#CBbelieves). Other updates about the brand can be found on Facebook and Twitter (@ColdwellBanker).

About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 83,000 sales agents working in approximately 3,100 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location(SM) YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Coldwell Banker is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

Media Inquiries:

Heather Roberts
Coldwell Banker Real Estate LLC
Email Contact

Katy Hendricks
CooperKatz for Coldwell Banker Real Estate LLC
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve fu...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.