Welcome!

News Feed Item

Neolane Announces Another Year of Strong Growth in 2012

Despite challenging economic times and mounting consumer expectations, conversational marketing technology provider Neolane demonstrated once again that it understands the growing challenges marketers face. In the era of the activist customer--that has near-perfect access to information--Neolane has acted on its vision and helped global brands address new digital channels and empower them to sustain lifetime dialogues with their customers. Subsequently, Neolane announced $58 million in revenue and a 40 percent increase in global consolidated growth to close out another profitable year.

Gartner Research Vice President Laura McLellan noted in a January 2012 webinar that Chief Marketing Officers (CMOs) will spend more on IT than Chief Information Officers (CIOs) by 2017. CMOs now have greater purchasing power and have recognized the need for easy-to-use, cloud-based marketing technologies that they can operate independent of IT. As the number of communications channels rises and Big Data volume increases, marketers are utilizing Neolane’s platform to effectively reach today’s digital customer.

Based on this innovative, next-generation marketing platform, Neolane landed leading global brands as customers including Interflora, L’Occitane, Royal Bank of Scotland, Transitions Optical, Vorwek, Waters Corporation and Wells Fargo Center. These brands selected Neolane for its vision, agility and position in the market as the only leading independent cloud-based digital marketing technology provider.

“In spite of a challenging global economy, Neolane thrived in 2012 by providing marketers with a platform that increases customer engagement through conversational marketing,” said Stéphane Dehoche, president and CEO, Neolane. “With our innovative cloud-based marketing technology, Neolane is helping brands facilitate a deeper connection with their customers and prospects, resulting in increased customer lifetime value.”

In 2012, Neolane continued its commitment to marketing innovation by providing brands with features to address new marketing opportunities, including:

  • SoLoMo: Driving higher levels of cross-channel engagement, Neolane Mobile App Channel allows organizations to facilitate one-to-one personalized messages and offers in mobile push notifications and in-app content.
  • Facebook’s Open Graph: Neolane Social Marketing now allows marketers to take advantage of Facebook’s Open Graph to obtain real-time consumer information and integrate it directly into their marketing database. This provides marketers greater insight into customer interests, allowing them to provide more personalized experiences across the full range of marketing channels.
  • Big Data: With the enhanced version of Neolane Marketing Analytics, marketers can now gain an even better understanding of their customers’ behaviors across channels. This enables them to execute fine-tuned marketing actions based on this knowledge and monitor the efficiency of marketing campaigns.
  • Real-Time Marketing: Neolane Interaction, the company’s application for fusing inbound and outbound offers, now allows marketers to interact with anonymous prospects online who are not in their database and to dynamically generate real-time tailored offers with unprecedented scalability and performance.

Neolane also secured validation of its solutions and approach to conversational marketing from independent research firms and was named a Leader in Forrester Research, Inc.’s "The Forrester Wave™: Cross-Channel Campaign Management (CCCM), Q1 2012."1 Gartner recognized Neolane as a Visionary across three areas including the Gartner, Inc. 2012 “Magic Quadrant for CRM Multichannel Campaign Management,"2 the 2012 "Magic Quadrant for CRM Lead Management,"3 and the Gartner, Inc. 2012 "Magic Quadrant for Integrated Marketing Management."4

Currently, Neolane touts more than 400 customers globally, including divisions of 47 of the Fortune Global 500, and has expanded its global team to 300 employees. In 2012, the company attracted top talent in the industry to accelerate momentum, including the recent hire of Suresh Vittal as Chief Product Officer. Vittal, who has assumed responsibility for the company’s global product strategy, recently served as Practice Leader for the Customer Intelligence business unit at Forrester Research, Inc. and brings to Neolane a deep knowledge of marketing technology that will drive product innovation.

“Neolane is the catalyst for change for today’s brands,” added Dehoche. “We understand the stakes are higher as marketers are operating in a digital world and need the right technology to optimize their efforts. Neolane assists these organizations with a market-driven approach to building the next-generation marketing platform.”

1 – Forrester, “The Forrester Wave™: Cross-Channel Campaign Management (CCCM), Q1 2012,” by Robert Brosnan, January 2012

2 - Gartner, “Magic Quadrant for CRM Multichannel Campaign Management,” by Adam Sarner, May 22, 2012

3 - Gartner, “Magic Quadrant for CRM Lead Management,” by Chris Fletcher, June 7, 2012

4- Gartner, “Magic Quadrant for Integrated Marketing Management” by Kimberly Collins and Adam Sarner, November 1, 2012

About Neolane
Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 400 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.

Copyright © 2012 Neolane. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and thei...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
"We do one of the best file systems in the world. We learned how to deal with Big Data many years ago and we implemented this knowledge into our software," explained Jakub Ratajczak, Business Development Manager at MooseFS, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effi...