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Balluun and Merchant Factors Announce Strategic Partnership

Partnership Enhances and Expands Online Wholesale Commerce Capabilities for Thousands of Growing and Established Fashion Brands and Retailers

FOSTER CITY, CA and LOS ANGELES, CA -- (Marketwire) -- 02/06/13 -- Balluun, the leading wholesale social commerce platform for fashion designers and retailers worldwide, and Merchant Factors Corporation, a leading factoring firm servicing the needs of growing businesses, announced a strategic partnership today. They will offer factoring services to thousands of existing and new Balluun members that want to take their businesses to the next level. The partnership will provide comprehensive factoring services to Balluun members with growing sales revenue.

"At Balluun, we've built a solid online platform serving the needs of thousands of innovative global brands and retailers who connect, collaborate, and conduct business around the clock," said Peter Koch, CEO of Balluun. "Our members use Balluun's rich functionalities to continually grow in size and take their business to the next level. Partnership with a reputable brand such as Merchant Factors allows us to offer powerful transaction capabilities to our existing members, while opening our platform to larger businesses that want to expand their business reach."

"We are privileged to work with such an imaginative team that shares the same passion and drive to grow business as we do," said Adam Winters, President and CEO of Merchant Factors. "Together with Balluun, our mission is to enhance the success of businesses with zeal, inventive ideas, and quality products."

About Merchant Factors
Merchant Factors is a specialized finance company servicing the needs of entrepreneurial to middle market companies by providing A/R lending, credit protection, collections, and letters of credit among other services. Having both Los Angeles and New York City offices provides our clients quick response times and local management ensures the flexibility to meet a growing company's needs. Since 1985 Merchant has taken pride in servicing 1000's of fashion related clients. For more information, visit www.merchantfactors.com.

About Balluun
Based in Foster City, California, Balluun is the leading wholesale social commerce platform for fashion designers and retailers worldwide. Founded in 2009 by brothers Peter and Karl Koch, Balluun's robust platform is the only software application on the market that creates an authentic online tradeshow experience, allowing businesses to connect, transact, and collaborate within their own private and secure social networks. The privately funded company is growing rapidly, currently serving over 10,000 fashion brands and retailers. For more information and to join Balluun, visit www.balluun.com.

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Megyn Bell
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Balluun
Marjaneh Ravai
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