|By Marketwired .||
|February 6, 2013 02:14 PM EST||
WESTPORT, CT -- (Marketwire) -- 02/06/13 -- Accomplished brand marketers Bruce Burke and Jeff Gray announced the launch of their newly formed agency, Beyond Branding. The firm will specialize in creating customized branded content combined with breakthrough marketing initiatives for its clients to more effectively connect within traditional and ever-evolving digital media platforms.
"Contagious content for the connected planet underscores what our new agency is all about," says Bruce Burke, Beyond Branding's co-founder and partner. "Digital technology and 24/7 wireless connectivity have redefined the way we live, creating tremendous new opportunities for marketers to connect and attract consumers, provided they're able to fill the pipeline with valuable content that's worth sharing." Beyond Branding will drive successful results for its clients by designing engaging and measurable campaigns that connect audiences across digital and traditional media platforms by leveraging the partners' recognized expertise in branding, marketing, production and technology.
Burke and Gray strategically merged their agencies, Oneworld Communications and graygraham, to complement their respective experience within the sports, entertainment, consumer products, healthcare and financial services industries. "It simply made sense for our respective agencies as well as our clients," said Jeff Gray. "Combining our assets and placing greater emphasis on digital platforms will provide our clients with a more comprehensive range of support and services, as well as greater efficiency and feedback via customized digital platforms."
Burke has guided and influenced a range of brands throughout his career, from the most prestigious and iconic brands in sports -- including 12 years leading the brand marketing initiatives with the National Football League -- to directing the branding and advertising initiatives of the US Open Grand Slam Tennis Championship, NHL, MLS, and WWE, as well as consumer packaged good brands and start-ups.
Gray has helped shape the marketing efforts and data analysis of a powerhouse roster of financial services and healthcare companies throughout his productive career, which began with American Express and Hertz Corporation. His innovative work has been behind the award-winning launch of Oxford Health Plans, the development of the first consumer diabetes database for BD Consumer Healthcare, and the introduction of the ABA Debit MasterCard in conjunction with numerous community banks.
Beyond Branding's technical expertise will be led by another industry innovator, Adam Pemberton. Adam's core strengths in technology and digital conceptual development have led to building and managing top-tier interactive teams throughout his 20 years in senior media, publishing and agency roles. Adam has led teams in developing new content and e-media technologies, and directed over 50 interactive projects for brands such as E.J. Gallo, Boston University, Yale Cancer Center, Crane Co., Nautica, and the American Association of Advertising Agencies. He specializes in innovating and executing digital content strategies, activating user engagement, and information architecture.
About Beyond Branding:
Beyond Branding guides companies seeking assistance in the ideation and execution of contagious branded content and integrated marketing initiatives that seamlessly adapt within traditional and ever-evolving digital media platforms.
Beyond Branding's founding partners, Bruce Burke and Jeff Gray, have extensive expertise guiding and influencing a range of brands in various stages of growth -- from the most prestigious and iconic brands in sports and financial services to consumer packaged good start-ups. www.beyondbranding.com
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2222226
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2222229
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 22, 2016 08:15 AM EDT Reads: 351
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 22, 2016 08:15 AM EDT Reads: 3,748
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Oct. 22, 2016 08:15 AM EDT Reads: 2,070
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Oct. 22, 2016 08:00 AM EDT Reads: 4,421
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Oct. 22, 2016 07:45 AM EDT Reads: 3,089
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Oct. 22, 2016 07:00 AM EDT Reads: 3,513
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Oct. 22, 2016 07:00 AM EDT Reads: 2,251
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 22, 2016 06:45 AM EDT Reads: 360
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 22, 2016 06:30 AM EDT Reads: 2,197
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 22, 2016 06:15 AM EDT Reads: 11,208
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Oct. 22, 2016 06:00 AM EDT Reads: 1,341
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 22, 2016 05:45 AM EDT Reads: 459
DevOps is speeding towards the IT world like a freight train and the hype around it is deafening. There is no reason to be afraid of this change as it is the natural reaction to the agile movement that revolutionized development just a few years ago. By definition, DevOps is the natural alignment of IT performance to business profitability. The relevance of this has yet to be quantified but it has been suggested that the route to the CEO’s chair will come from the IT leaders that successfully ma...
Oct. 22, 2016 05:45 AM EDT Reads: 16,258
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Oct. 22, 2016 05:00 AM EDT Reads: 2,473
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 22, 2016 05:00 AM EDT Reads: 690