|By Marketwired .||
|February 6, 2013 02:57 PM EST||
SAN FRANCISCO, CA -- (Marketwire) -- 02/06/13 -- RadiumOne, a leader in programmatic advertising, today released results from its Super Bowl XLVII Co-Viewing Survey, revealing key insights about brand-related social engagement during the game for advertisers. Survey findings indicate that almost half of the audience shared Super Bowl-related content to their social networks via their mobile devices, and advertisers such as Hyundai received a record amount of social mentions around their Super Bowl campaigns.
Multi-screen advertising campaigns are on the rise and savvy marketers are employing new strategies like text-to-vote technologies and branded hashtags to engage potential customers across multiple devices simultaneously. According to a recent report by the IAB, nearly 50 percent of smartphone owners use their mobile device to search for product information after seeing an advertisement on television. In a similar study by Nielsen, nearly 70 percent of tablet owners and 68 percent of smartphone owners said they use their devices while watching TV.
"During the Super Bowl, we saw social chatter increase exponentially with the release of Hyundai's award-winning spots," said David Matathia, director of advertising at Hyundai. "We and our agency partners at Innocean and Initiative saw the opportunity to close the loop on 2nd-screen activity by precisely targeting users who used certain #hashtags related to Hyundai and the game. We were able to extend the conversation with video on mobile and desktop in the days following the game."
According to a separate co-viewing survey also conducted by RadiumOne, when respondents were asked if a television program had an application that encouraged interaction with the audience across different devices, 49 percent said they would enjoy this co-viewing experience. This data was further supported through the Super Bowl XLVII Co-Viewing Survey with 45 percent of respondents indicating that they were more likely to research a brand after viewing that company's Super Bowl television commercial.
Highlights from RadiumOne's Super Bowl XLVII Co-Viewing Survey include:
- 45 percent of respondents are more likely to research a brand based on a Super Bowl advertisement.
- 24 percent said they watch the Super Bowl primarily for the commercials, and 13 percent said the halftime show held more interest than the game itself.
- 45 percent of respondents said they posted online to their social networks through their mobile devices about the Super Bowl while 33 percent said they posted on social networks about the commercials.
- 20 percent said they hashtagged about the Super Bowl commercials while watching the game and of these people, 24 percent said people commented or reposted their hashtags.
- Of the commercials, survey respondents said they remembered the top 3 auto commercials for: Hyundai, Volkswagen and Kia the most.
"It's clear that co-viewing is becoming a trend in consumers' everyday lives, and our studies have identified that this behavior is bridging the viewing experience between their television program and their smartphone," said Kamal Kaur, vice president of mobile and display at RadiumOne. "When millions gather together on Super Bowl Sunday, large consumer brands, like Hyundai, benefit from reaching such a wide demographic of consumers, who are likely to engage not only through the television, but also with their mobile device, tablet, or desktop computer."
RadiumOne is changing the face of online advertising through a unique combination of programmatic buying, proprietary data, patent-pending intelligence algorithms, and multi-channel capabilities. Each month, we engage directly with 700 million unique consumers and generate over 10 billion sharing events. Within milliseconds, we can filter this data through our ShareGraph intelligence layer, build real-time audiences for our brands, and target ads across the more than 25 billion real-time impressions we see each day. Spanning the Web and Mobile, we offer advertisers the ability to reach the right consumer at the right time, no matter where they might be. Founded by online advertising pioneer Gurbaksh Chahal and based in San Francisco, RadiumOne has offices across the US and Europe. To learn more about RadiumOne, please visit http://radiumone.com.
Media Contact for USA:
Richard L. Tso
Barokas Public Relations for RadiumOne
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 31, 2015 09:00 PM EDT Reads: 357
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Aug. 31, 2015 07:15 PM EDT Reads: 476
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Aug. 31, 2015 07:00 PM EDT
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Aug. 31, 2015 06:30 PM EDT Reads: 519
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Aug. 31, 2015 06:00 PM EDT Reads: 242
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for ‘normal’ companies without hyper-scale resources. In his session at 17th Cloud Expo, David Cauthron, founder and chief executive officer of Nimboxx, will discuss the evolution of virtualization (hardware, application, memory, storage) and how commodity / open source hyper converged infrastructure (HCI) so...
Aug. 31, 2015 04:45 PM EDT
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Aug. 31, 2015 04:30 PM EDT Reads: 448
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Aug. 31, 2015 04:30 PM EDT
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Aug. 31, 2015 03:15 PM EDT
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Aug. 31, 2015 03:00 PM EDT Reads: 245
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Aug. 31, 2015 02:45 PM EDT Reads: 369
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Aug. 31, 2015 02:30 PM EDT Reads: 454
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Aug. 31, 2015 02:30 PM EDT Reads: 415
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Aug. 31, 2015 02:30 PM EDT Reads: 141
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Aug. 31, 2015 02:00 PM EDT Reads: 181