Welcome!

News Feed Item

FiveStars Gift to Customers: New Gift Card Feature

FiveStars Is the First Modern Loyalty Company to Give SMBs Gift Cards That Also Drive Loyalty -- Just Like the Starbucks Card

MOUNTAIN VIEW, CA -- (Marketwire) -- 02/06/13 -- FiveStars, provider of the most widely used loyalty automation platform for small and medium businesses, announced today that it now offers all-in-one loyalty and gift cards. Starbucks pioneered this approach and recently announced a staggering $1 billion loaded onto its loyalty cards in Q4 2012; FiveStars is bringing this concept for the first time to the SMB community with its own combined loyalty and gift card platform.

The FiveStars cards are able to store pre-loaded values while engaging customers with loyalty components. This encourages gift-card recipients to become repeat customers even after the balance is spent. This new feature for the FiveStars Loyalty Automation Platform, which helps small businesses easily acquire, grow, and retain their customers, further cements the company as a pioneer for automating loyalty for small and medium businesses.

One business currently using FiveStars' gift card feature is Hwy 55 Burgers, Shakes & Fries, a 100-store quick-service restaurant chain based in North Carolina. FiveStars and Hwy 55 launched FiveStars gift cards in Hwy 55 stores in December and will be rolling out an integrated loyalty and gift card program across all stores on February 6th. Hwy 55 has already generated over $50,000 in gift card revenue from over 3,000 customers.

"We are excited about partnering with FiveStars," said Neal Dennis, COO of Hwy 55 Burgers, Shakes & Fries. "We knew we wanted a sophisticated but affordable loyalty program across all of our locations, but we wanted a solution that could also function as a gift card. Our gift cards, powered by FiveStars, have already generated significant gift card revenue, and now with our all-in-one loyalty and gift card program it's easy to turn these customers into repeat visitors."

According to FiveStars co-founder Victor Ho, "Integrating gift cards with our loyalty cards creates a powerful lever for turning loyalty programs into customer acquisition engines. Fortune 500 companies like Starbucks have already bridged this gap, but we're making it available to smaller restaurant and retail chains. It's another step in our efforts to automate all aspects of loyalty for SMB."

FiveStars is the only loyalty automation platform that can integrate with merchants' Point-of-Sale (POS) systems, enabling businesses to improve their customer service and reward customers based on actual spend. Unlike check-in apps such as FourSquare and Belly, the FiveStars Loyalty Automation Platform enables SMBs to measure customer spending and reward them accordingly. The FiveStars platform also allows businesses to use data on spend or visits to proactively target customers with personalized and relevant email and text message campaigns to drive repeat visits and customer referrals.

Businesses can find out more about the FiveStars Loyalty Automation Platform at fivestars.com/businesses.

About FiveStars
FiveStars provides the most widely used loyalty automation platform for small and medium businesses, making it easy for them to acquire, retain, and grow customer relationships. FiveStars is the only vendor that can integrate with merchant Point-of-Sale (POS) systems, enabling businesses to improve their customer service and automatically reward and engage customers after the sale based on their spend. FiveStars also gives consumers the freedom of a single card to earn store-specific rewards across thousands of businesses. Visit www.FiveStars.com.

About HWY 55
Hwy 55 Burgers Shakes & Fries is all about the American classics that people know and love, with a background of old-time rock n' roll music and '50s diner décor setting the stage for a menu that features Highway 55's famous hand-pattied cheeseburgers, fresh-made frozen custard, mouthwatering cheesesteak sandwiches, shrimp burgers and much more. Hwy 55 currently has 100 locations, mostly in the eastern part of North Carolina, and currently has 510 locations in development. Visit www.HWY55Burgers.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

For information, contact:
Kerry Metzdorf
Big Swing Communications
(978) 463-2575
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.