Welcome!

News Feed Item

FiveStars Gift to Customers: New Gift Card Feature

FiveStars Is the First Modern Loyalty Company to Give SMBs Gift Cards That Also Drive Loyalty -- Just Like the Starbucks Card

MOUNTAIN VIEW, CA -- (Marketwire) -- 02/06/13 -- FiveStars, provider of the most widely used loyalty automation platform for small and medium businesses, announced today that it now offers all-in-one loyalty and gift cards. Starbucks pioneered this approach and recently announced a staggering $1 billion loaded onto its loyalty cards in Q4 2012; FiveStars is bringing this concept for the first time to the SMB community with its own combined loyalty and gift card platform.

The FiveStars cards are able to store pre-loaded values while engaging customers with loyalty components. This encourages gift-card recipients to become repeat customers even after the balance is spent. This new feature for the FiveStars Loyalty Automation Platform, which helps small businesses easily acquire, grow, and retain their customers, further cements the company as a pioneer for automating loyalty for small and medium businesses.

One business currently using FiveStars' gift card feature is Hwy 55 Burgers, Shakes & Fries, a 100-store quick-service restaurant chain based in North Carolina. FiveStars and Hwy 55 launched FiveStars gift cards in Hwy 55 stores in December and will be rolling out an integrated loyalty and gift card program across all stores on February 6th. Hwy 55 has already generated over $50,000 in gift card revenue from over 3,000 customers.

"We are excited about partnering with FiveStars," said Neal Dennis, COO of Hwy 55 Burgers, Shakes & Fries. "We knew we wanted a sophisticated but affordable loyalty program across all of our locations, but we wanted a solution that could also function as a gift card. Our gift cards, powered by FiveStars, have already generated significant gift card revenue, and now with our all-in-one loyalty and gift card program it's easy to turn these customers into repeat visitors."

According to FiveStars co-founder Victor Ho, "Integrating gift cards with our loyalty cards creates a powerful lever for turning loyalty programs into customer acquisition engines. Fortune 500 companies like Starbucks have already bridged this gap, but we're making it available to smaller restaurant and retail chains. It's another step in our efforts to automate all aspects of loyalty for SMB."

FiveStars is the only loyalty automation platform that can integrate with merchants' Point-of-Sale (POS) systems, enabling businesses to improve their customer service and reward customers based on actual spend. Unlike check-in apps such as FourSquare and Belly, the FiveStars Loyalty Automation Platform enables SMBs to measure customer spending and reward them accordingly. The FiveStars platform also allows businesses to use data on spend or visits to proactively target customers with personalized and relevant email and text message campaigns to drive repeat visits and customer referrals.

Businesses can find out more about the FiveStars Loyalty Automation Platform at fivestars.com/businesses.

About FiveStars
FiveStars provides the most widely used loyalty automation platform for small and medium businesses, making it easy for them to acquire, retain, and grow customer relationships. FiveStars is the only vendor that can integrate with merchant Point-of-Sale (POS) systems, enabling businesses to improve their customer service and automatically reward and engage customers after the sale based on their spend. FiveStars also gives consumers the freedom of a single card to earn store-specific rewards across thousands of businesses. Visit www.FiveStars.com.

About HWY 55
Hwy 55 Burgers Shakes & Fries is all about the American classics that people know and love, with a background of old-time rock n' roll music and '50s diner décor setting the stage for a menu that features Highway 55's famous hand-pattied cheeseburgers, fresh-made frozen custard, mouthwatering cheesesteak sandwiches, shrimp burgers and much more. Hwy 55 currently has 100 locations, mostly in the eastern part of North Carolina, and currently has 510 locations in development. Visit www.HWY55Burgers.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

For information, contact:
Kerry Metzdorf
Big Swing Communications
(978) 463-2575
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…