Welcome!

News Feed Item

FiveStars Gift to Customers: New Gift Card Feature

FiveStars Is the First Modern Loyalty Company to Give SMBs Gift Cards That Also Drive Loyalty -- Just Like the Starbucks Card

MOUNTAIN VIEW, CA -- (Marketwire) -- 02/06/13 -- FiveStars, provider of the most widely used loyalty automation platform for small and medium businesses, announced today that it now offers all-in-one loyalty and gift cards. Starbucks pioneered this approach and recently announced a staggering $1 billion loaded onto its loyalty cards in Q4 2012; FiveStars is bringing this concept for the first time to the SMB community with its own combined loyalty and gift card platform.

The FiveStars cards are able to store pre-loaded values while engaging customers with loyalty components. This encourages gift-card recipients to become repeat customers even after the balance is spent. This new feature for the FiveStars Loyalty Automation Platform, which helps small businesses easily acquire, grow, and retain their customers, further cements the company as a pioneer for automating loyalty for small and medium businesses.

One business currently using FiveStars' gift card feature is Hwy 55 Burgers, Shakes & Fries, a 100-store quick-service restaurant chain based in North Carolina. FiveStars and Hwy 55 launched FiveStars gift cards in Hwy 55 stores in December and will be rolling out an integrated loyalty and gift card program across all stores on February 6th. Hwy 55 has already generated over $50,000 in gift card revenue from over 3,000 customers.

"We are excited about partnering with FiveStars," said Neal Dennis, COO of Hwy 55 Burgers, Shakes & Fries. "We knew we wanted a sophisticated but affordable loyalty program across all of our locations, but we wanted a solution that could also function as a gift card. Our gift cards, powered by FiveStars, have already generated significant gift card revenue, and now with our all-in-one loyalty and gift card program it's easy to turn these customers into repeat visitors."

According to FiveStars co-founder Victor Ho, "Integrating gift cards with our loyalty cards creates a powerful lever for turning loyalty programs into customer acquisition engines. Fortune 500 companies like Starbucks have already bridged this gap, but we're making it available to smaller restaurant and retail chains. It's another step in our efforts to automate all aspects of loyalty for SMB."

FiveStars is the only loyalty automation platform that can integrate with merchants' Point-of-Sale (POS) systems, enabling businesses to improve their customer service and reward customers based on actual spend. Unlike check-in apps such as FourSquare and Belly, the FiveStars Loyalty Automation Platform enables SMBs to measure customer spending and reward them accordingly. The FiveStars platform also allows businesses to use data on spend or visits to proactively target customers with personalized and relevant email and text message campaigns to drive repeat visits and customer referrals.

Businesses can find out more about the FiveStars Loyalty Automation Platform at fivestars.com/businesses.

About FiveStars
FiveStars provides the most widely used loyalty automation platform for small and medium businesses, making it easy for them to acquire, retain, and grow customer relationships. FiveStars is the only vendor that can integrate with merchant Point-of-Sale (POS) systems, enabling businesses to improve their customer service and automatically reward and engage customers after the sale based on their spend. FiveStars also gives consumers the freedom of a single card to earn store-specific rewards across thousands of businesses. Visit www.FiveStars.com.

About HWY 55
Hwy 55 Burgers Shakes & Fries is all about the American classics that people know and love, with a background of old-time rock n' roll music and '50s diner décor setting the stage for a menu that features Highway 55's famous hand-pattied cheeseburgers, fresh-made frozen custard, mouthwatering cheesesteak sandwiches, shrimp burgers and much more. Hwy 55 currently has 100 locations, mostly in the eastern part of North Carolina, and currently has 510 locations in development. Visit www.HWY55Burgers.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

For information, contact:
Kerry Metzdorf
Big Swing Communications
(978) 463-2575
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.