News Feed Item

UK Companies Concerned About Social Media Legal Risks, but Over 50% Do Not Consider It a Priority

Social Media Litigation Is Increasing and New Research Reveals Businesses Should Act Now to Protect Reputation and Avoid Costly Lawsuits

LONDON -- (Marketwire) -- 02/07/13 -- A new research study of UK companies reveals that 53% of UK businesses do not consider social media legal risks to be an issue or priority. Yet three quarters are concerned most about the legal threats posed by disclosure of confidential information on social networks. Confidentiality is not the only concern. So too is data gathered from social (57%), copyright infringement (65%) and the thorny issue of who owns the company social media profiles (53%).

The research conducted by social media consultancy, immediate future, also reveals a knowledge gap on what laws and regulations might apply to social media. Over 68% of respondents said they had a basic, beginners or no personal knowledge of social media laws.

Katy Howell, CEO at immediate future, says, "Social media is a serious business. Companies are increasingly connecting and interacting with customers, exposing the business to increasing legal ramifications. There is a need for more information, education and greater investment of time to get up to speed with the legal aspects of social media.

"Some companies are only starting to outline guidelines and one fifth of those who responded did not have a social media policy at all. Well aware of the legal threats, businesses should now start planning, training and developing processes and structures to protect the company".

92% of respondents have some professional social media involvement in social media. Yet almost two thirds are not very aware of social platform 'Terms of Use'.

Melissa Powys-Rodrigues, Associate, Employment solicitor at Colman Coyle, contributed the legal expertise to the research study. Powys Rodrigues makes the point,

"Failure to set parameters for your employees in and out of the workplace could have a detrimental effect on your business, its strategy, reputation and overall, profit. Take control by implementing a social media policy and updating and tailoring your employment contracts. This will offer you much more certainty and mitigation if things do not go to plan."

Over half (52%) of respondents manage promotions, competitions or endorsements in social media. Almost all (97%) ensure competitions are protected by Terms & Conditions. However, when it comes to advertising, sponsorship or endorsement only 6% are very aware of Cap Code and ASA regulations with only 29% using hashtags to indicate the activity as advertising.

The study analyses 183 responses from UK Companies from a diverse range of industries; and over half those responding were from companies with revenues over £50m.

The full research report can be downloaded free at http://bit.ly/IFSocMedLaw

Notes to editors
For information please contact Katy Howell on 0845 408 2031 or [email protected]

  • Infographic is available at http://bit.ly/XnG8C6 or on request in Jpeg format
  • Graphs and charts from the full report are available on request

About immediate future
immediate future is one of the most respected independent social media consultancies in the UK. Planning is core to our social business consultancy and community management services. With nine years' social media experience, we help brands by creating robust, measureable social media strategies, and support initiatives with implementation -- building client capabilities with training and mentoring.

immediate future are official social media trainers for the Institute of Direct Marketing (Diploma and Certificate) and Chartered Institute of Marketing. We've authored book chapters, contributed to the IAB social media council and are active members of the CiPR social media panel.

Sony Europe, Staples Europe, Ideal Shopping Direct, BBC, Diageo Global, Sony Music, Ubisoft, Selfridges, Indesit, Playstation, Hotpoint, JD Williams, General Medical Council (GMC), Festo, Tealeaf, HSBC, BT, ASOS, Mirror Group, Cancer Research, NSPCC, EMI, AVG, Ferrero and GoView (PSP and Sky joint venture).

For more information please visit: www.immediatefuture.co.uk

About Colman Coyle
Colman Coyle LLP is a Legal 500 ranked firm of solicitors widely respected for their straight talking and forward thinking legal advice. Established in 1984 they are a boutique firm with an experienced team of commercial lawyers based in Central London. Their clients range from well-known financial institutions and retailers to smaller niche businesses. The number of businesses they are advising on legal issues relating to the use of social media is rising rapidly.

For more information please contact Vikki Bentwood (0)20 7354 3000 or [email protected], www.colmancoyle.com

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here