Welcome!

News Feed Item

Cambridge Satchel Company Ramps up Brand Protection Efforts

The Cambridge Satchel Company engaged MarkMonitor®, the leader in online brand protection, to address the myriad risks of counterfeits, copyright infringement and cybersquatting that have plagued the brand since its rapid success as one of the latest global fashion obsessions.

The Cambridge Satchel Company has grown from an initial 600 pound investment in 2008 to over eight million in turnaround in 2012. The business was built by Julie Deane, a British mum of two, to earn school fees to send her daughter to a new school after having been bullied. The story of the brand’s growth is featured in the latest Google Chrome advertisement series “The Web is What You Make of It”.

“The web’s tremendous reach and economies of scale have revolutionised the way brands engage customers and drive their business. But the very qualities that make the web so attractive for business growth, can make it easy and lucrative for online brand abusers to hijack powerful brands like the Cambridge Satchel Company,” said Frederick Felman, chief marketing officer of MarkMonitor. “Fast-growing and forward-thinking brands like Cambridge Satchel understand that their brand protection strategy deserves the highest level of attention in order to protect their customers and their revenues.”

Julie Deane has put these additional brand protection efforts in place to protect the consumer. “It is a real shame that these counterfeits and fraudulent sites are preying on the innocent consumer. We have had letters and emails from customers, wanting to return a poor quality satchel, or to find out why their orders were not filled. When we check the order numbers, we find that they were not ordered from the official Cambridge Satchel Company, but from one of the fraudulent sites. We have worked with our lawyers to take these sites down, but they come back with new names and new approaches,” said Deane. “Using our photographs and copyrighted materials, the sites look like they are carrying the real thing. We needed a new approach that reflected a deep understanding of the web and digital channels and turned to MarkMonitor for help.

“These sites are trading on our name, our brand and our promotion and are not only taking sales away from us, but also forcing us to incur additional costs for increased customer service programmes and legal fees. These sites are hurting the consumer and diverting our attentions from positive marketing programmes to support our customers.”

Since MarkMonitor began working with Cambridge Satchel, in just a few months, the company has detected and carried out enforcement for over 1,000 counterfeit product listings on exchange sites, with some listings advertising the availability of thousands of units. The brand protection programme has detected 29 e-commerce sites selling counterfeits and 76 sites cybersquatting on the Cambridge Satchels brand by using the brand in the domain name.

Cambridge Satchel Company diligently works to protect its assets and this past year won a settlement for infringement of intellectual property rights against former manufacturer Leicester Remedials and Sewing (Now trading as Zatchels). The legal proceedings have been settled on terms that include Zatchels paying an undisclosed sum to the Cambridge Satchel Company.

“The best brand protection,” says Julie Deane, “is a strong and healthy brand that is delivering a great product and experience to the consumer. Our focus is to continually innovate with fresh styles and designs, delight our customers and work with top partners globally. This year we have had successful design collaborations with top names including Comme des Garcons, Basso and Brooke, Christopher Shannon and Chris Benz, as well as programmes with Pantone, Disney, Google and more to come. We are proud of what we have built and will continue to invest in building and protecting the Cambridge Satchel Company brand, designs and trademarks.”

-ends-

Notes to Editors

About Cambridge Satchel

The Cambridge Satchel Company was founded in 2008 by Julie Deane and her mother Freda Thomas at Julie’s kitchen table just outside Cambridge. Having invested just £600 to get the idea off the ground, the company is now a pioneering enterprise employing more than 50 people and experiencing phenomenally fast growth around the world. Their colourful bags and inspiring business story recently resulted in them starring in an advert for Google Chrome: www.youtube.com/watch?v=E0qDrRJT4zE&feature=youtu.be

The company is committed to preserving British manufacturing and is proud to be employing many locally skilled craftsmen and women in her own Leicester based workshop whilst also supporting independent UK craftsmen.

The Cambridge Satchel Co’s success has been recognized through a number of awards including:

  • Red Hot Women Awards: Start-Up 2011 award winner 2011
  • WGSN: Footwear & Accessories Design Team, winner 2012
  • Drapers: Fashion & Retail Personnel Smaller Etaielr of the Year, winner 2012
  • Natwest everywoman Woman Awards: The Athena Award for female business owners aged 36, winner 2012
  • European Business Awards: Ruban d’Honneur status, awaiting next step of the process.

The brand continues to collaborate with prestigious designers and retailers including Comme des Garcons and Christopher Shannon, further securing its role and international acclaim as the ‘Brit It Bag’.

The bags can be bought online at www.cambridgesatchel.co.uk and in the company’s store at 15 Shorts Gardens, Seven Dials, WC2H 9AT.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT depl...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
"Splunk basically takes machine data and we make it usable, valuable and accessible for everyone. The way that plays in DevOps is - we need to make data-driven decisions to delivering applications," explained Andi Mann, Chief Technology Advocate at Splunk and @DevOpsSummit Conference Chair, in this SYS-CON.tv interview at @DevOpsSummit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
"Logz.io is a log analytics platform. We offer the ELK stack, which is the most common log analytics platform in the world. We offer it as a cloud service," explained Tomer Levy, co-founder and CEO of Logz.io, in this SYS-CON.tv interview at DevOps Summit, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captur...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal ...