|By Business Wire||
|February 7, 2013 04:00 AM EST||
The Cambridge Satchel Company engaged MarkMonitor®, the leader in online brand protection, to address the myriad risks of counterfeits, copyright infringement and cybersquatting that have plagued the brand since its rapid success as one of the latest global fashion obsessions.
The Cambridge Satchel Company has grown from an initial 600 pound investment in 2008 to over eight million in turnaround in 2012. The business was built by Julie Deane, a British mum of two, to earn school fees to send her daughter to a new school after having been bullied. The story of the brand’s growth is featured in the latest Google Chrome advertisement series “The Web is What You Make of It”.
“The web’s tremendous reach and economies of scale have revolutionised the way brands engage customers and drive their business. But the very qualities that make the web so attractive for business growth, can make it easy and lucrative for online brand abusers to hijack powerful brands like the Cambridge Satchel Company,” said Frederick Felman, chief marketing officer of MarkMonitor. “Fast-growing and forward-thinking brands like Cambridge Satchel understand that their brand protection strategy deserves the highest level of attention in order to protect their customers and their revenues.”
Julie Deane has put these additional brand protection efforts in place to protect the consumer. “It is a real shame that these counterfeits and fraudulent sites are preying on the innocent consumer. We have had letters and emails from customers, wanting to return a poor quality satchel, or to find out why their orders were not filled. When we check the order numbers, we find that they were not ordered from the official Cambridge Satchel Company, but from one of the fraudulent sites. We have worked with our lawyers to take these sites down, but they come back with new names and new approaches,” said Deane. “Using our photographs and copyrighted materials, the sites look like they are carrying the real thing. We needed a new approach that reflected a deep understanding of the web and digital channels and turned to MarkMonitor for help.
“These sites are trading on our name, our brand and our promotion and are not only taking sales away from us, but also forcing us to incur additional costs for increased customer service programmes and legal fees. These sites are hurting the consumer and diverting our attentions from positive marketing programmes to support our customers.”
Since MarkMonitor began working with Cambridge Satchel, in just a few months, the company has detected and carried out enforcement for over 1,000 counterfeit product listings on exchange sites, with some listings advertising the availability of thousands of units. The brand protection programme has detected 29 e-commerce sites selling counterfeits and 76 sites cybersquatting on the Cambridge Satchels brand by using the brand in the domain name.
Cambridge Satchel Company diligently works to protect its assets and this past year won a settlement for infringement of intellectual property rights against former manufacturer Leicester Remedials and Sewing (Now trading as Zatchels). The legal proceedings have been settled on terms that include Zatchels paying an undisclosed sum to the Cambridge Satchel Company.
“The best brand protection,” says Julie Deane, “is a strong and healthy brand that is delivering a great product and experience to the consumer. Our focus is to continually innovate with fresh styles and designs, delight our customers and work with top partners globally. This year we have had successful design collaborations with top names including Comme des Garcons, Basso and Brooke, Christopher Shannon and Chris Benz, as well as programmes with Pantone, Disney, Google and more to come. We are proud of what we have built and will continue to invest in building and protecting the Cambridge Satchel Company brand, designs and trademarks.”
Notes to Editors
About Cambridge Satchel
The Cambridge Satchel Company was founded in 2008 by Julie Deane and her mother Freda Thomas at Julie’s kitchen table just outside Cambridge. Having invested just £600 to get the idea off the ground, the company is now a pioneering enterprise employing more than 50 people and experiencing phenomenally fast growth around the world. Their colourful bags and inspiring business story recently resulted in them starring in an advert for Google Chrome: www.youtube.com/watch?v=E0qDrRJT4zE&feature=youtu.be
The company is committed to preserving British manufacturing and is proud to be employing many locally skilled craftsmen and women in her own Leicester based workshop whilst also supporting independent UK craftsmen.
The Cambridge Satchel Co’s success has been recognized through a number of awards including:
- Red Hot Women Awards: Start-Up 2011 award winner 2011
- WGSN: Footwear & Accessories Design Team, winner 2012
- Drapers: Fashion & Retail Personnel Smaller Etaielr of the Year, winner 2012
- Natwest everywoman Woman Awards: The Athena Award for female business owners aged 36, winner 2012
- European Business Awards: Ruban d’Honneur status, awaiting next step of the process.
The brand continues to collaborate with prestigious designers and retailers including Comme des Garcons and Christopher Shannon, further securing its role and international acclaim as the ‘Brit It Bag’.
The bags can be bought online at www.cambridgesatchel.co.uk and in the company’s store at 15 Shorts Gardens, Seven Dials, WC2H 9AT.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Aug. 25, 2016 03:30 AM EDT Reads: 2,098
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 25, 2016 02:30 AM EDT Reads: 2,136
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 25, 2016 02:15 AM EDT Reads: 441
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 25, 2016 02:00 AM EDT Reads: 1,889
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 25, 2016 02:00 AM EDT Reads: 1,773
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 25, 2016 01:15 AM EDT Reads: 1,597
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Aug. 25, 2016 01:00 AM EDT Reads: 1,965
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 25, 2016 12:45 AM EDT Reads: 1,901
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Aug. 25, 2016 12:30 AM EDT Reads: 2,067
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 25, 2016 12:00 AM EDT Reads: 2,971
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Aug. 24, 2016 10:30 PM EDT Reads: 1,454
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
Aug. 24, 2016 10:30 PM EDT Reads: 2,012
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 24, 2016 09:15 PM EDT Reads: 1,667
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Aug. 24, 2016 04:45 PM EDT Reads: 1,320
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 24, 2016 04:15 PM EDT Reads: 363