Welcome!

News Feed Item

Micro Fragrance Nominated for 'Scent Marketer of the Year' Award

Prolitec's Exclusive Service Provider in Japan Wins Kudos for Transforming the Olfactory Environment Throughout a Huge Segment of the Japanese Gaming Industry

NEW YORK, NY -- (Marketwire) -- 02/07/13 -- Micro Fragrance, the exclusive service provider in Japan for ambient-scenting technologies created by Milwaukee-based Prolitec, is one of two nominees for the Scent Marketing Institute's Harald Vogt Scent Marketer of the Year Award.

The nomination recognizes Micro Fragrance for its transformation of olfactory environments within a large segment of the Japanese gaming industry -- namely, the approximately 280 pachinko parlors of industry giant Maruhan, which employs 12,500 people and operates pachinko parlors, bowling alleys, golf driving ranges, amusement facilities, cinemas and other leisure-related businesses throughout Japan.

"With competition from over 10,000 other pachinko locations, Maruhan wanted to further differentiate its brand from all others in the segment," explained Prolitec Executive Vice President Roger Bensinger. "At the same time, the company wanted to mitigate the malodors that can be associated with large numbers of smokers in close quarters, a challenge faced by the entire gaming industry in the country."

Micro Fragrance and Prolitec provided Maruhan with a unique fragrance called "Pomegranate Fusion." This engaging and zesty scent, now being rolled out at all Maruhan pachinko parlors using approximately 2,500 Prolitec Air/Q scent-diffusion systems, calls to mind vibrant and ripe pomegranates mingled with bright citrus notes of lemon, lime, mandarin, and a touch of ginger. "Included in the formulation are proprietary malodor agents that directly target smoke and perspiration," Bensinger said. "This pleasant scent effect establishes a memory trace that begins in the parking garage and lightly envelopes Maruhan's customers during their time spent gaming. This fragrance, in other words, is now part of the Maruhan brand."

After an initial rollout of about 70 core locations, Maruhan moved to bring the technology to its entire portfolio.

Factors contributing to Maruhan's move to institute the program with Micro Fragrance included the unique features of Prolitec's technologies. The company's Air/Q units offer an on-board computer that can be used to control both the intensity and duration of custom scent effects, up to and including programmable start and stop times. Meanwhile, its micro-droplet technology uniformly treats the air throughout large and small spaces using ultra-low concentrations of liquid. This technology has enabled commercial customers -- including Abercrombie & Fitch, Hollister, Seminole Hard Rock Hotel & Casinos, Bliss Spas and GE Healthcare, to name a few -- to take a safe and sustainable approach to enhancing the olfactory environment. Indeed, Prolitec's products meet and exceed all consumer product safety standards and use no propellants or any other harmful, volatile organic compounds.

"It's a great honor to be nominated and is an honor as well for Maruhan," said Takanori Tada, Director, Micro Fragrance, a division of Entrex. "This demonstrates their innovative approach to marketing their Pachinko Parlors in Japan. This new scent program has elevated the image of gaming and customers love it."

With the largest scenting program in Japan, Maruhan has set the standard for the gaming industry, and other pachinko parlor companies are now following suit, Bensinger added. "We are proud that our partner in Japan has become the leading provider of scent to the Japanese gaming industry," he said. "We are also grateful to SMI for recognizing Micro Fragrance and its great work."

SMI will announce the winner Feb. 7 at a gala awards dinner for ScentWorld 2013, a scent and sensory marketing conference runs that runs Feb. 6-8 at the Marriott Downtown in the heart of New York's Financial Center. The award is named for the late ScentWorld founder and industry pioneer, Harald Vogt. It is given to, in SMI's words, the "most spectacular and meaningful scent-marketing project from the past year."

About Prolitec
Prolitec is a global provider of ambient scenting technology and services to retail stores, hotels, casinos, assisted living communities, offices and other locations. Headquartered in Milwaukee, Wisconsin, Prolitec provides scent marketing services in the US directly to major brands such as Abercrombie & Fitch, Disney and Hollister. Prolitec also provides services in more than 60 countries around the world through certified service provider partners. To learn more, visit www.prolitec.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
Given the popularity of the containers, further investment in the telco/cable industry is needed to transition existing VM-based solutions to containerized cloud native deployments. The networking architecture of the solution isolates the network traffic into different network planes (e.g., management, control, and media). This naturally makes support for multiple interfaces in container orchestration engines an indispensable requirement.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that’s no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, will explore how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He wi...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...