Welcome!

News Feed Item

Micro Fragrance Nominated for 'Scent Marketer of the Year' Award

Prolitec's Exclusive Service Provider in Japan Wins Kudos for Transforming the Olfactory Environment Throughout a Huge Segment of the Japanese Gaming Industry

NEW YORK, NY -- (Marketwire) -- 02/07/13 -- Micro Fragrance, the exclusive service provider in Japan for ambient-scenting technologies created by Milwaukee-based Prolitec, is one of two nominees for the Scent Marketing Institute's Harald Vogt Scent Marketer of the Year Award.

The nomination recognizes Micro Fragrance for its transformation of olfactory environments within a large segment of the Japanese gaming industry -- namely, the approximately 280 pachinko parlors of industry giant Maruhan, which employs 12,500 people and operates pachinko parlors, bowling alleys, golf driving ranges, amusement facilities, cinemas and other leisure-related businesses throughout Japan.

"With competition from over 10,000 other pachinko locations, Maruhan wanted to further differentiate its brand from all others in the segment," explained Prolitec Executive Vice President Roger Bensinger. "At the same time, the company wanted to mitigate the malodors that can be associated with large numbers of smokers in close quarters, a challenge faced by the entire gaming industry in the country."

Micro Fragrance and Prolitec provided Maruhan with a unique fragrance called "Pomegranate Fusion." This engaging and zesty scent, now being rolled out at all Maruhan pachinko parlors using approximately 2,500 Prolitec Air/Q scent-diffusion systems, calls to mind vibrant and ripe pomegranates mingled with bright citrus notes of lemon, lime, mandarin, and a touch of ginger. "Included in the formulation are proprietary malodor agents that directly target smoke and perspiration," Bensinger said. "This pleasant scent effect establishes a memory trace that begins in the parking garage and lightly envelopes Maruhan's customers during their time spent gaming. This fragrance, in other words, is now part of the Maruhan brand."

After an initial rollout of about 70 core locations, Maruhan moved to bring the technology to its entire portfolio.

Factors contributing to Maruhan's move to institute the program with Micro Fragrance included the unique features of Prolitec's technologies. The company's Air/Q units offer an on-board computer that can be used to control both the intensity and duration of custom scent effects, up to and including programmable start and stop times. Meanwhile, its micro-droplet technology uniformly treats the air throughout large and small spaces using ultra-low concentrations of liquid. This technology has enabled commercial customers -- including Abercrombie & Fitch, Hollister, Seminole Hard Rock Hotel & Casinos, Bliss Spas and GE Healthcare, to name a few -- to take a safe and sustainable approach to enhancing the olfactory environment. Indeed, Prolitec's products meet and exceed all consumer product safety standards and use no propellants or any other harmful, volatile organic compounds.

"It's a great honor to be nominated and is an honor as well for Maruhan," said Takanori Tada, Director, Micro Fragrance, a division of Entrex. "This demonstrates their innovative approach to marketing their Pachinko Parlors in Japan. This new scent program has elevated the image of gaming and customers love it."

With the largest scenting program in Japan, Maruhan has set the standard for the gaming industry, and other pachinko parlor companies are now following suit, Bensinger added. "We are proud that our partner in Japan has become the leading provider of scent to the Japanese gaming industry," he said. "We are also grateful to SMI for recognizing Micro Fragrance and its great work."

SMI will announce the winner Feb. 7 at a gala awards dinner for ScentWorld 2013, a scent and sensory marketing conference runs that runs Feb. 6-8 at the Marriott Downtown in the heart of New York's Financial Center. The award is named for the late ScentWorld founder and industry pioneer, Harald Vogt. It is given to, in SMI's words, the "most spectacular and meaningful scent-marketing project from the past year."

About Prolitec
Prolitec is a global provider of ambient scenting technology and services to retail stores, hotels, casinos, assisted living communities, offices and other locations. Headquartered in Milwaukee, Wisconsin, Prolitec provides scent marketing services in the US directly to major brands such as Abercrombie & Fitch, Disney and Hollister. Prolitec also provides services in more than 60 countries around the world through certified service provider partners. To learn more, visit www.prolitec.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.