Welcome!

News Feed Item

SellPoint Acquires ShowUHow to Deliver the Most Comprehensive Rich Media Platform for Online Selling

SellPoint, Inc., the leading publisher of rich, interactive product content, has acquired ShowUHow, a provider of video-based applications that accelerate sales, qualify leads and engage online shoppers. Terms of the transaction were not disclosed.

The combination of ShowUHow’s groundbreaking Video Information Guides and SellPoint’s customizable Active Product Tours — which marry dynamic, attention-getting video with an array of compelling sales and support materials — promises to remodel the online shopping experience for consumers, brands and retailers alike.

“As online shoppers continue to become more sophisticated, the need for product manufacturers to create and supply rich, in-depth product information for consumers in all phases of the purchasing process is more important than ever,” said Brian O'Keefe, President and CEO of SellPoint. “Whether it’s someone who’s casually browsing for a new HDTV and wants to know about the built-in Wi-Fi feature, or a recent purchaser of a car seat who wants to see exactly how to install it, the combined solutions of ShowUHow and SellPoint provide brands the ability to deliver the right information to shoppers at all points in the purchasing process, and at all the right places online.”

SellPoint is quickly gaining momentum as consumer brands increasingly rely on rich, interactive product content to educate shoppers and promote their merchandise. The SellPoint solution is more vital than ever as the touch points with consumers continue to multiply. Whether it is email, web, Facebook, Twitter, or Pinterest, there are now many valuable points of interaction between consumer brands and their customers. SellPoint has its customers covered with compelling, rich media product demonstrations that deliver the most informative and impactful experience to online shoppers.

The product video and interactive content market is coming into focus now that global ecommerce sales are on track to top $1 trillion annually by 2016, according to Morgan Stanley. SellPoint works with more than 200 leading consumer brands, including Dell, Canon, and Brother, delivering their video and interactive product content to the top online retail shopping sites.

SellPoint automatically connects product videos and interactive content to each retailer’s website, ensuring the product story — richly told — is found virtually everywhere goods are sold online. From the largest nationwide chains such as Wal-Mart, Costco, Best Buy, Office Depot, Staples, and Sears, to regional specialty stores, retailers everywhere are partnering with SellPoint to transform existing product pages into interactive product merchandising solutions that inform, entertain, and motivate shoppers to buy.

SellPoint also delivers valuable market intelligence to its brand customers and retail partners. Shopper interaction with products is captured and graphically represented through SellPoint’s sophisticated online reporting solution. The SellPoint Dashboard enables brands and retailers to see the impact of their product content in real time, combining customizable reporting with insightful analytics to reveal shopper interest and behavior across all online points of sale.

About SellPoint Inc.

Located in San Ramon, California, SellPoint publishes video and interactive product content on behalf of leading consumer brands to over 200 of the top online retail shopping sites via its unique online retail publishing network. The SellPoint Merchandiser™ Solution provides consumer brands a controlled, consistent, and highly engaging product presentation syndicated across all of their online points of sale through a single point of contact. In addition, the SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busi...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
CI/CD is conceptually straightforward, yet often technically intricate to implement since it requires time and opportunities to develop intimate understanding on not only DevOps processes and operations, but likely product integrations with multiple platforms. This session intends to bridge the gap by offering an intense learning experience while witnessing the processes and operations to build from zero to a simple, yet functional CI/CD pipeline integrated with Jenkins, Github, Docker and Azure...
The now mainstream platform changes stemming from the first Internet boom brought many changes but didn’t really change the basic relationship between servers and the applications running on them. In fact, that was sort of the point. In his session at 18th Cloud Expo, Gordon Haff, senior cloud strategy marketing and evangelism manager at Red Hat, will discuss how today’s workloads require a new model and a new platform for development and execution. The platform must handle a wide range of rec...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
For years the world's most security-focused and distributed organizations - banks, military/defense agencies, global enterprises - have sought to adopt cloud technologies that can reduce costs, future-proof against data growth, and improve user productivity. The challenges of cloud transformation for these kinds of secure organizations have centered around data security, migration from legacy systems, and performance. In our presentation, we will discuss the notion that cloud computing, properl...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...