Welcome!

News Feed Item

SellPoint Acquires ShowUHow to Deliver the Most Comprehensive Rich Media Platform for Online Selling

SellPoint, Inc., the leading publisher of rich, interactive product content, has acquired ShowUHow, a provider of video-based applications that accelerate sales, qualify leads and engage online shoppers. Terms of the transaction were not disclosed.

The combination of ShowUHow’s groundbreaking Video Information Guides and SellPoint’s customizable Active Product Tours — which marry dynamic, attention-getting video with an array of compelling sales and support materials — promises to remodel the online shopping experience for consumers, brands and retailers alike.

“As online shoppers continue to become more sophisticated, the need for product manufacturers to create and supply rich, in-depth product information for consumers in all phases of the purchasing process is more important than ever,” said Brian O'Keefe, President and CEO of SellPoint. “Whether it’s someone who’s casually browsing for a new HDTV and wants to know about the built-in Wi-Fi feature, or a recent purchaser of a car seat who wants to see exactly how to install it, the combined solutions of ShowUHow and SellPoint provide brands the ability to deliver the right information to shoppers at all points in the purchasing process, and at all the right places online.”

SellPoint is quickly gaining momentum as consumer brands increasingly rely on rich, interactive product content to educate shoppers and promote their merchandise. The SellPoint solution is more vital than ever as the touch points with consumers continue to multiply. Whether it is email, web, Facebook, Twitter, or Pinterest, there are now many valuable points of interaction between consumer brands and their customers. SellPoint has its customers covered with compelling, rich media product demonstrations that deliver the most informative and impactful experience to online shoppers.

The product video and interactive content market is coming into focus now that global ecommerce sales are on track to top $1 trillion annually by 2016, according to Morgan Stanley. SellPoint works with more than 200 leading consumer brands, including Dell, Canon, and Brother, delivering their video and interactive product content to the top online retail shopping sites.

SellPoint automatically connects product videos and interactive content to each retailer’s website, ensuring the product story — richly told — is found virtually everywhere goods are sold online. From the largest nationwide chains such as Wal-Mart, Costco, Best Buy, Office Depot, Staples, and Sears, to regional specialty stores, retailers everywhere are partnering with SellPoint to transform existing product pages into interactive product merchandising solutions that inform, entertain, and motivate shoppers to buy.

SellPoint also delivers valuable market intelligence to its brand customers and retail partners. Shopper interaction with products is captured and graphically represented through SellPoint’s sophisticated online reporting solution. The SellPoint Dashboard enables brands and retailers to see the impact of their product content in real time, combining customizable reporting with insightful analytics to reveal shopper interest and behavior across all online points of sale.

About SellPoint Inc.

Located in San Ramon, California, SellPoint publishes video and interactive product content on behalf of leading consumer brands to over 200 of the top online retail shopping sites via its unique online retail publishing network. The SellPoint Merchandiser™ Solution provides consumer brands a controlled, consistent, and highly engaging product presentation syndicated across all of their online points of sale through a single point of contact. In addition, the SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.