Welcome!

News Feed Item

SOHM, Inc. Announces Launch of Flagship Skincare Line at Oscar After Party

Hollywood Will See Another "Star" on Oscar Night: International Manufacturer SOHM Will Launch FoHM by SOHM(TM), Its Flagship in an All-Star Skincare Product Line; FoHM by SOHM(TM) Is a One-Step Face Wash That Clarifies, Refines, Cleanses, and Protects Nor

BUENA PARK, CA -- (Marketwire) -- 02/08/13 -- SOHM, Inc. (PINKSHEETS: SHMN) was searching for a prestigious event for the U.S. launch of its flagship skincare product FōHM by SOHM™, a rejuvenating, cleansing, and clarifying facial foam powered by the proprietary formula of Salic2™. When approached to become a host at an Oscars After Party, Sohm knew the event would provide a first step towards its acquisition of a global platform and marketing campaign.

Not only is the Oscars known internationally, but the Awards Ceremony attracts celebrities from all over the world and one of television's largest viewing audiences.

SOHM President and CEO Shailesh Shah says, "When first approached to become a sponsor of one of the Oscar After Parties and to put our new product in more than 300 Celebrity Gift Bags, we knew we had found our event!"

FōHM by SOHM™ is a foaming facial cleanser and clarifier made so powerful by Salic2™ -- SOHM's propriety salicylic acid formulation -- that it is marketed in India and throughout Asia as a gel available only from dermatologists and doctors.

U.S. Introduction of FōHM by SOHM™

So why transform a successful clinical product into an OTC (over-the-counter) product for U.S. consumption? "A number of things came together for us," explains Mr. Shah.

"First, we recognized that the American market is more mature and experienced with this type of product than markets we have been selling to in developing countries where acne, blackheads, and other skin conditions also are a problem.

"Second, in other countries we provide cosmeceutical manufacturing but not distribution, whereas in America we are taking the product direct to the consumer.

"However, third and most important to our decision was our innovation of a new delivery system. Normally, a 2% salicylic acid formulation is delivered as a gel or a cream. However the Salic2 formula in FōHM by SOHM™ is a gentle but powerful foam delivery system that is perfect for the American consumer. Not only is it unique, but it is a more effective formulation than has been available."

Advent Communications retained for U.S. launch and marketing of FōHM by SOHM™

Advent President Clifton H. Jolley, Ph.D., says: "We anticipate this product launch to create a new paradigm of success for SOHM in the multi-billion-dollar skincare market, a space which "is expected to increase by 10%... driven by facial care," according to Euromonitor International. We are especially enthusiastic about the unique delivery system of FōHM by SOHM™: a foam applicator that is not only convenient for women, but it makes this a product more likely to be used by men. We know that the more a product fits into the daily habits of a male consumer, the more successful he is to use it. Most women use skincare products, but most men don't. At least, not before FōHM by SOHM™, which can be used by men for shaving! I grew up in California and have a lot of sun damage on my face. I've known there are creams and gels that could help, but I couldn't be bothered. However, since beginning to shave with FōHM by SOHM™, the difference it made to scaling and other damage on my face has been dramatic. And all I had to do to enjoy the benefits was to replace my aerosol shaving cream with FōHM by SOHM™!"

Dr. Jolley also says that the nearly 50 products manufactured by SOHM assure continued growth in the U.S. market. "With that kind of depth and an in-house product development team, the market success we create with FōHM by SOHM™ can be supported with regular product introductions."

Oscar After Party Benefiting St. Jude

The Oscar After Party at which FōHM by SOHM™ powered by Salic2™ will be introduced is produced by Hellman & Walter's at the Andaz Hotel on Sunset Blvd. in West Hollywood. Proceeds from the party will benefit St. Jude Children's Hospital. "It's a real plus for us that at the same time we have such a prestigious event for the introduction of FōHM by SOHM™ to an influential celebrity community, we also are contributing to the research of St. Jude's. St. Jude Children's Research Hospital has provided life saving treatment for thousands upon thousands of children, and we feel honored to contribute to the future research of such a well-respected American institution."

About SOHM, Inc.

SOHM, Inc. (PINKSHEETS: SHMN) is a globally known and growing generic pharmaceutical manufacturer, developer and marketer of a wide range of products serving a broad segment of the therapeutics market. SOHM manufacturing and marketing target the rapidly growing healthcare segments such as Nutraceuticals, Cosmeceuticals, and other major therapeutic segments. SOHM is headquartered in North America with manufacturing in India. Although SOHM's generic pharmaceuticals are exported globally and is being introduced to the USA January 24, 2013, SOHM continues its focus on distribution to emerging markets in Africa, Latin America, and Southeast Asia.

Forward-Looking Statements

This press release contains many safe harbor statements such as "project," "plan," "can," "will," etc., in compliance with the guidelines of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Such statements are subject to possible uncertain risks that may vary actual results from those intended in or expressed by the forward-looking statements. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

For more information contact:
SOHM, Inc.
Email Contact
www.SOHM.com
714-522-6700

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for s...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
"We are a custom software development, engineering firm. We specialize in cloud applications from helping customers that have on-premise applications migrating to the cloud, to helping customers design brand new apps in the cloud. And we specialize in mobile apps," explained Peter Di Stefano, Vice President of Marketing at Impiger Technologies, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.