|By RealWire News Distribution||
|February 8, 2013 11:06 PM EST||
Following a trial which saw customer reviews on Expedia (visible via Google search results) increase by more than 4000% in just 14 days, the world's largest online travel company has appointed Feefo to generate reviews for them from their customers' experiences with their Expedia.co.uk, Expedia.fr, Expedia.de and Expedia.nl sites.
Expedia will use Feefo to gather customer feedback on the service they receive from the various European websites. The move reflects the company's commitment to leveraging customer insight and feedback to build an ever-improving experience for its customers: a key part of Expedia's "People Shaped Travel" philosophy.
The immediacy of the reviews will allow Expedia to react quickly, responding to and correcting any customer concerns. In addition to the customer service benefits, Expedia anticipates the deal will also attract new customers, as 83% of travellers consult reviews as part of their purchasing decision, and Feefo's partnership with Google allows them to generate gold stars in search results for their members, which increases site traffic.
Stuart Newman, Director of Customer Experience EMEA for Expedia said "Every day thousands of people travel and book with Expedia. So, finding a suitable partner to offer a level of engagement and insight with our customers, which reflects these volumes has been a challenge for Expedia. The Feefo system is simple to use and hugely effective, with the return on our investment easy to see, even in such a short time period."
The Feefo customer review system guarantees 100% genuine feedback, as only customers who have bought products and services from its clients are invited to comment. During Expedia's recent 14 day trial the Quality Score from its customers was 92% (those customers that rated Expedia Excellent/Good).
"Online travel is an immensely fast-moving business and the ability to build on and anticipate customer needs is critical to our continued success. The Feefo Team share Expedia's immense belief that all feedback provides valuable insight to drive business improvement with the scale and immediate visibility necessary to maintaining a market-leading customer experience. Having offered verified hotel reviews for many years, we understand the importance of being able to guarantee 100% genuine feedback as Feefo does. Our 92% Quality Score is a true testament to our continued commitment to improving the customer experience and, together with Feefo, we will be able to build on this further and faster in the future," added Newman.
Although this initial phase concentrates on four of Expedia's major European markets, further roll-out to more of its territories is planned for the future.
Andrew Mabbutt, Managing Director for Feefo, said: "Our ratings and reviews offering has been embraced by the travel, hotel and restaurant industry who want to hear and share customers' genuine feedback, not bogus comments. We are delighted that Expedia, the world's largest online travel company, recognises the benefits of our cost-effective and efficient solution and look forward to helping both them and their customers leverage the maximum benefit from reviews over the coming months and years."
Expedia will continue to gather customer reviews on their hotel experiences through its existing technology.
Notes to Editors
 ChannelAdvisor "Consumer Shopping Habits Survey", August 2010
Feefo is a customer review system with nearly 1000 brands, more than 100 of which are from the travel industry. Members tell Feefo who their customers are, so only genuine ratings and reviews can be submitted. No moderation is allowed, except for profanities, meaning the members of Feefo stand by their commitment to customer service, by sharing good and bad experiences with the world.
45% of personal travellers and 54% of business travellers have made travel plans based on reviews and experience of others. (Google, Think Insights).
When deciding between 2 hotels, 65% of people say that seeing a management response would sway them to book with the responding hotel. (Forrester)
Having stars in your Adword campaigns increases Click Through Rates by an average of 17% (Google Q2
For more information on Feefo and its services, please contact Matt Eames on 08456 800 320 or [email protected]
Expedia is the world's leading online travel agent offering access to over 160,000 hotels around the world (including boutique hotels as well as major hotel brand names),over 400 airlines along with car hire and destination experiences. By combining choice with specialist tools to help refine these options, Expedia helps travellers to find and create the trip that best matches their individual requirements.
Expedia is part of the Expedia Inc. brand portfolio. The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in-market travel consumers through Expedia Media Solutions. Expedia also powers bookings for some of the world's leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network.
Expedia.co.uk, Expedia.fr, Expedia.nl and Expedia.de and the Airplane logo are trademarks or registered trademarks of Expedia, Inc. in the European Union and certain other jurisdictions. All other trademarks are property of their respective owners. © 2013 Expedia, Inc.
Recognizing the need to identify and validate information security professionals’ competency in securing cloud services, the two leading membership organizations focused on cloud and information security, the Cloud Security Alliance (CSA) and (ISC)^2, joined together to develop an international cloud security credential that reflects the most current and comprehensive best practices for securing and optimizing cloud computing environments.
Feb. 10, 2016 09:20 AM EST
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 10, 2016 09:00 AM EST Reads: 180
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Feb. 10, 2016 09:00 AM EST Reads: 378
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
Feb. 10, 2016 08:46 AM EST
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Feb. 10, 2016 08:00 AM EST
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
Feb. 10, 2016 08:00 AM EST
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Feb. 10, 2016 07:45 AM EST Reads: 433
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
Feb. 10, 2016 07:00 AM EST
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
Feb. 10, 2016 06:00 AM EST Reads: 280
CIOs and those charged with running IT Operations are challenged to deliver secure, audited, and reliable compute environments for the applications and data for the business. Behind the scenes these tasks are often accomplished by following onerous time-consuming processes and often the management of these environments and processes will be outsourced to multiple IT service providers. In addition, the division of work is often siloed into traditional "towers" that are not well integrated for cro...
Feb. 10, 2016 04:00 AM EST Reads: 478
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
Feb. 10, 2016 03:00 AM EST Reads: 309
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
Feb. 10, 2016 01:15 AM EST Reads: 236
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 10, 2016 12:45 AM EST Reads: 197
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, will discuss using predictive analytics to ...
Feb. 10, 2016 12:45 AM EST Reads: 389
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Feb. 10, 2016 12:00 AM EST Reads: 383