|By PR Newswire||
|February 10, 2013 04:17 PM EST||
NEW YORK, Feb. 10, 2013 /PRNewswire/ -- MGA Entertainment will shine the spotlight on new-for-spring developments for each of its mega-brands at New York International Toy Fair 2013.
The Bratz® dolls – Bratz has never been afraid to take risks and they're at it again! Cloe, Jade, Sasha and Yasmin are shaking things up with a 2-inch taller scale, while maintaining their now-ubiquitous beautiful and bold look. The Bratz dolls increase in size from their original 10-inch scale to a taller 12-inch frame allowing for a wider array of fashion design opportunities as well as enhanced articulation for increased playability. Ever since their earliest introduction in 2001, the Bratz dolls quickly set themselves apart as innovative, inspiring and independent and capturing the hearts of girls the world-over with their unique, almond-shaped eyes, innovative fashions, strong friendship and cutting-edge style. To help introduce the new taller Bratz dolls, MGA Entertainment will launch a special Real Bratz campaign showcasing girls that exemplify the dolls' commitment to taking charge and seeking positive change. So what is a Real Bratz girl? She is a leader, game changer and your best friend. She thinks outside the box, unleashes her passion to be who she is and creates her own path!
Bratz® Totally Polished™ brings fun and funky nail play to fashion dolls. Each doll comes with 12 adhesive reusable nails that match the Bratz girls' fashions. Real Bratz girls know that you don't just give up and that you keep trying until you are totally polished, and these nails will remind a Real Bratz Girl to never give up! Bratz characters for the Totally Polished line include Cloe™, Jade™, Yasmin™, Fianna™, Meygan™ and Sasha™.
Bratz® Sea Stunnerz™ brings mermaid style to fashion doll play in the Bratz way! Girls can transform their edgy Bratz dolls into a cool and classic mermaid look with graceful, long-flowing mermaid-style gowns. Each Bratz® Sea Stunnerz™ character comes with two mermaid-style and two shorter dress styles for mystical and magical transformations. Mermaids are known for their grace, beauty and as powerful woman with unique magical touches, just like Real Bratz Girls. Bratz®characters for the Bratz® Sea Stunnerz™ line include Cloe™, Yasmin™, Jade™ and Sasha™.
2013 being the year of the witch, Bratzillaz™ Magic Night Out™ introduces Vampelina™ who has a pet bat Batric (sold separately) and has the power to see in the dark. The Bratzillaz are witches each with extraordinary supernatural powers and beautiful glass eyes. It's the first dance of the semester at the Bratzillaz™ Academy and they plan to make it a dance to remember by dancing the night away – and they really can dance. Plus, their magic wands become a light-up broomstick to ride to and from the dance. Characters include Jade J'Adore™, Meygana Broomstix™, Cloetta Spelletta™, Yasmina Clairvoya™, Vampelina™ and Sashabella Paws™.
Bratzillaz™ Midnight Beach™ introduces Fianna Fins™ who rises from the waves to join the Bratzillaz™ Academy. She has a pet seahorse Ripple™ (sold separately) that squirts water and she has the power to control the weather. These witchy teens love soaking up some midnight moon rays at Midnight Beach™ but they don't tan...they GLOW!! Each doll has a glow-in-the-dark body that shows off their 'tan' and a cape that converts into a cover-up or sarong when she's at the beach. Characters also include Jade J'Adore™, Meygana Broomstix™, Cloetta Spelletta™, Yasmina Clairvoya™ and Sashabella Paws™.
The Novi Stars have also arrived on Earth for new-for-spring fun and excitement!
Malie Tasker™ is the first Novi Stars™ character with four arms! Her arms stretch and glow in the dark. She comes with a pet, brush and glow-in-the-dark doll stand as her mission on Earth is to give everyone a hug who needs one!
Tula Toned™ is the first Novi Stars™ character with wings and a tail! Her body is filled with 2 colors of cosmic goo! She comes with a pet, brush and glow-in-the-dark doll stand as her mission on Earth is to encourage Earthlings to show their true colors! With her pet Vortex™, she can't wait to fly around and go sightseeing all around Earth!
Sila Clops™ is the first Novi Stars™ character with one eye! Her eye lights up! She comes with a pet, brush and glow-in-the-dark doll stand with a mission on Earth to light the way for her Earth friends together with her pet 1-Eye™, who loves to play flashlight tag here on Earth!
Novi Stars are ready to groove at Orbit Beach™ - Earth's ultimate hot spot for interstellar fun - dressed head to toe in cosmic-cute beachwear, including includes sunglasses, hat and brush!
Lalaloopsy Large Dolls offer even more unique characters this spring to add to the acclaimed brand's sew magical journey and collectability, including Scoops Waffle Cone, Alice in Lalaloopsyland, April Sunsplash and Could E. Sky.
Lalaloopsy Littles Silly Hair combines construction and hair play, making it a snap to create endless, silly hair styles.
Lala-Oopsies is an entirely new magical world where all-new princess and fairy characters live among the strawberry rivers. Princess Anise, Princess Nutmeg, Princess Juniper and Princess Saffron each possess bendy legs and soft, squeezable heads. The Princess dolls can also spin in unique poses. In the Oopsie Littles line - Fairy Tulip, Fairy Lilac, Fairy Daffodil and Fairy Fern - sport magical wings that open up and live in their magical hanging pods.
"The excitement of the hugely popular and beloved MGA Entertainment brands continue to evolve and expand into new realms of imagination and magic for girls everywhere. We are excited to unveil our spring 2013 line-up at Toy Fair and unveil the many extraordinary developments behind each of our iconic dolls," said Isaac Larian, CEO of MGA Entertainment.
About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Bratzillaz™, Novi Stars™, Moxie Girlz™, and Zapf Creation®. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.bratzillaz.com, www.novistars.com, and www.moxiegirlz.com
SOURCE MGA Entertainment
SYS-CON Events announced today that Catchpoint, a global leader in monitoring, and testing the performance of online applications, has been named "Silver Sponsor" of DevOps Summit New York, which will take place on June 7-9, 2016 at the Javits Center in New York City. Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.Founde...
Dec. 1, 2015 04:15 AM EST
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Dec. 1, 2015 03:30 AM EST Reads: 528
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Dec. 1, 2015 03:00 AM EST Reads: 467
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
Dec. 1, 2015 03:00 AM EST Reads: 102
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Dec. 1, 2015 03:00 AM EST Reads: 468
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
Dec. 1, 2015 01:15 AM EST Reads: 119
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Dec. 1, 2015 01:00 AM EST Reads: 435
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Nov. 30, 2015 10:00 PM EST Reads: 286
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
Nov. 30, 2015 03:45 PM EST Reads: 106
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 30, 2015 03:15 PM EST Reads: 248
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 30, 2015 03:00 PM EST Reads: 494
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 30, 2015 02:00 PM EST Reads: 372
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Nov. 30, 2015 01:45 PM EST Reads: 437
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Nov. 30, 2015 01:45 PM EST Reads: 439
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 30, 2015 01:00 PM EST Reads: 541