Welcome!

News Feed Item

MGA Entertainment Unveils New-For-Spring Line-Up At Toy Fair

Spring 2013 Marks All-New Fun For Top-Selling MGA Brands Bratz®, Bratzillaz™, Novi Stars® And Lalaloopsy™

NEW YORK, Feb. 10, 2013 /PRNewswire/ -- MGA Entertainment will shine the spotlight on new-for-spring developments for each of its mega-brands at New York International Toy Fair 2013.

The Bratz® dolls – Bratz has never been afraid to take risks and they're at it again!  Cloe, Jade, Sasha and Yasmin are shaking things up with a 2-inch taller scale, while maintaining their now-ubiquitous beautiful and bold look.   The Bratz dolls increase in size from their original 10-inch scale to a taller 12-inch frame allowing for a wider array of fashion design opportunities as well as enhanced articulation for increased playability.  Ever since their earliest introduction in 2001, the Bratz dolls quickly set themselves apart as innovative, inspiring and independent and capturing the hearts of girls the world-over with their unique, almond-shaped eyes, innovative fashions, strong friendship and cutting-edge style.     To help introduce the new taller Bratz dolls, MGA Entertainment will launch a special Real Bratz campaign showcasing girls that exemplify the dolls' commitment to taking charge and seeking positive change.  So what is a Real Bratz girl?  She is a leader, game changer and your best friend.  She thinks outside the box, unleashes her passion to be who she is and creates her own path!

Bratz® Totally Polishedbrings fun and funky nail play to fashion dolls.  Each doll comes with 12 adhesive reusable nails that match the Bratz girls' fashions.   Real Bratz girls know that you don't just give up and that you keep trying until you are totally polished, and these nails will remind a Real Bratz Girl to never give up!  Bratz characters for the Totally Polished line include Cloe™, Jade™, Yasmin™, Fianna™, Meygan™ and Sasha™.

Bratz® Sea Stunnerz™  brings mermaid style to fashion doll play in the Bratz way!  Girls can transform their edgy Bratz dolls into a cool and classic mermaid look with graceful, long-flowing mermaid-style gowns.   Each Bratz® Sea Stunnerz™ character comes with two mermaid-style and two shorter dress styles for mystical and magical transformations.  Mermaids are known for their grace, beauty and as powerful woman with unique magical touches, just like Real Bratz Girls.  Bratz®characters for the Bratz® Sea Stunnerz™ line include Cloe™, Yasmin™, Jade™ and Sasha™.

2013 being the year of the witch, Bratzillaz™ Magic Night Out™ introduces Vampelina™ who has a pet bat Batric (sold separately) and has the power to see in the dark.  The Bratzillaz are witches each with extraordinary supernatural powers and beautiful glass eyes.  It's the first dance of the semester at the Bratzillaz Academy  and they plan to make it a dance to remember by dancing the night away – and they really can dance.  Plus, their magic wands become a light-up broomstick to ride to and from the dance. Characters include Jade J'Adore™, Meygana Broomstix™, Cloetta Spelletta™, Yasmina Clairvoya™, Vampelina™ and Sashabella Paws™.

Bratzillaz™ Midnight Beach™ introduces Fianna Fins™ who rises from the waves to join the Bratzillaz Academy.  She has a pet seahorse Ripple™ (sold separately) that squirts water and she has the power to control the weather.   These witchy teens love soaking up some midnight moon rays at Midnight Beach™ but they don't tan...they GLOW!!  Each doll has a glow-in-the-dark body that shows off their 'tan' and a cape that converts into a cover-up or sarong when she's at the beach.  Characters also include Jade J'Adore™, Meygana Broomstix™, Cloetta Spelletta™, Yasmina Clairvoya™ and Sashabella Paws™. 

The Novi Stars have also arrived on Earth for new-for-spring fun and excitement!

Malie Tasker™ is the first Novi Stars™ character with four arms! Her arms stretch and glow in the dark. She comes with a pet, brush and glow-in-the-dark doll stand as her mission on Earth is to give everyone a hug who needs one!

Tula Toned™ is the first Novi Stars™ character with wings and a tail! Her body is filled with 2 colors of cosmic goo! She comes with a pet, brush and glow-in-the-dark doll stand as her mission on Earth is to encourage Earthlings to show their true colors! With her pet Vortex™,  she can't wait to fly around and go sightseeing all around Earth!

Sila Clops™ is the first Novi Stars™ character with one eye! Her eye lights up! She comes with a pet, brush and glow-in-the-dark doll stand with a mission on Earth to light the way for her Earth friends together with her pet 1-Eye™, who loves to play flashlight tag here on Earth!

Novi Stars are ready to groove at Orbit Beach™ - Earth's ultimate hot spot for interstellar fun - dressed head to toe in cosmic-cute beachwear, including includes sunglasses, hat and brush!

Lalaloopsy Large Dolls offer even more unique characters this spring to add to the acclaimed brand's sew magical journey and collectability, including Scoops Waffle Cone, Alice in Lalaloopsyland, April Sunsplash and Could E. Sky.

Lalaloopsy Littles Silly Hair combines construction and hair play, making it a snap to create endless, silly hair styles.

Lala-Oopsies is an entirely new magical world where all-new princess and fairy characters live among the strawberry rivers.  Princess Anise, Princess Nutmeg, Princess Juniper and Princess Saffron each possess bendy legs and soft, squeezable heads.  The Princess dolls can also spin in unique poses.  In the Oopsie Littles line - Fairy Tulip, Fairy Lilac, Fairy Daffodil and Fairy Fern -  sport magical wings that open up and live in their magical hanging pods.

"The excitement of the hugely popular and beloved MGA Entertainment brands continue to evolve and expand into new realms of imagination and magic for girls everywhere.  We are excited to unveil our spring 2013 line-up at Toy Fair and unveil the many extraordinary developments behind each of our iconic dolls," said Isaac Larian, CEO of MGA Entertainment.

About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Bratzillaz™, Novi Stars™, Moxie Girlz™, and Zapf Creation®. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.bratzillaz.com, www.novistars.com, and www.moxiegirlz.com

SOURCE MGA Entertainment

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
In the fast-paced advances and popularity in cloud technology, one of the most critical factors revolves around concerns for security of your critical data. How to assure both your company and your customers they can confidently trust and utilize your cloud environment is most often top on the list. There is a method to evaluating and providing security that exceeds conventional modes of protecting data both within the cloud as well externally on mobile and other devices. With the public failure...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...