Welcome!

News Feed Item

MGA Entertainment Unveils New-For-Spring Line-Up At Toy Fair

Spring 2013 Marks All-New Fun For Top-Selling MGA Brands Bratz®, Bratzillaz™, Novi Stars® And Lalaloopsy™

NEW YORK, Feb. 10, 2013 /PRNewswire/ -- MGA Entertainment will shine the spotlight on new-for-spring developments for each of its mega-brands at New York International Toy Fair 2013.

The Bratz® dolls – Bratz has never been afraid to take risks and they're at it again!  Cloe, Jade, Sasha and Yasmin are shaking things up with a 2-inch taller scale, while maintaining their now-ubiquitous beautiful and bold look.   The Bratz dolls increase in size from their original 10-inch scale to a taller 12-inch frame allowing for a wider array of fashion design opportunities as well as enhanced articulation for increased playability.  Ever since their earliest introduction in 2001, the Bratz dolls quickly set themselves apart as innovative, inspiring and independent and capturing the hearts of girls the world-over with their unique, almond-shaped eyes, innovative fashions, strong friendship and cutting-edge style.     To help introduce the new taller Bratz dolls, MGA Entertainment will launch a special Real Bratz campaign showcasing girls that exemplify the dolls' commitment to taking charge and seeking positive change.  So what is a Real Bratz girl?  She is a leader, game changer and your best friend.  She thinks outside the box, unleashes her passion to be who she is and creates her own path!

Bratz® Totally Polishedbrings fun and funky nail play to fashion dolls.  Each doll comes with 12 adhesive reusable nails that match the Bratz girls' fashions.   Real Bratz girls know that you don't just give up and that you keep trying until you are totally polished, and these nails will remind a Real Bratz Girl to never give up!  Bratz characters for the Totally Polished line include Cloe™, Jade™, Yasmin™, Fianna™, Meygan™ and Sasha™.

Bratz® Sea Stunnerz™  brings mermaid style to fashion doll play in the Bratz way!  Girls can transform their edgy Bratz dolls into a cool and classic mermaid look with graceful, long-flowing mermaid-style gowns.   Each Bratz® Sea Stunnerz™ character comes with two mermaid-style and two shorter dress styles for mystical and magical transformations.  Mermaids are known for their grace, beauty and as powerful woman with unique magical touches, just like Real Bratz Girls.  Bratz®characters for the Bratz® Sea Stunnerz™ line include Cloe™, Yasmin™, Jade™ and Sasha™.

2013 being the year of the witch, Bratzillaz™ Magic Night Out™ introduces Vampelina™ who has a pet bat Batric (sold separately) and has the power to see in the dark.  The Bratzillaz are witches each with extraordinary supernatural powers and beautiful glass eyes.  It's the first dance of the semester at the Bratzillaz Academy  and they plan to make it a dance to remember by dancing the night away – and they really can dance.  Plus, their magic wands become a light-up broomstick to ride to and from the dance. Characters include Jade J'Adore™, Meygana Broomstix™, Cloetta Spelletta™, Yasmina Clairvoya™, Vampelina™ and Sashabella Paws™.

Bratzillaz™ Midnight Beach™ introduces Fianna Fins™ who rises from the waves to join the Bratzillaz Academy.  She has a pet seahorse Ripple™ (sold separately) that squirts water and she has the power to control the weather.   These witchy teens love soaking up some midnight moon rays at Midnight Beach™ but they don't tan...they GLOW!!  Each doll has a glow-in-the-dark body that shows off their 'tan' and a cape that converts into a cover-up or sarong when she's at the beach.  Characters also include Jade J'Adore™, Meygana Broomstix™, Cloetta Spelletta™, Yasmina Clairvoya™ and Sashabella Paws™. 

The Novi Stars have also arrived on Earth for new-for-spring fun and excitement!

Malie Tasker™ is the first Novi Stars™ character with four arms! Her arms stretch and glow in the dark. She comes with a pet, brush and glow-in-the-dark doll stand as her mission on Earth is to give everyone a hug who needs one!

Tula Toned™ is the first Novi Stars™ character with wings and a tail! Her body is filled with 2 colors of cosmic goo! She comes with a pet, brush and glow-in-the-dark doll stand as her mission on Earth is to encourage Earthlings to show their true colors! With her pet Vortex™,  she can't wait to fly around and go sightseeing all around Earth!

Sila Clops™ is the first Novi Stars™ character with one eye! Her eye lights up! She comes with a pet, brush and glow-in-the-dark doll stand with a mission on Earth to light the way for her Earth friends together with her pet 1-Eye™, who loves to play flashlight tag here on Earth!

Novi Stars are ready to groove at Orbit Beach™ - Earth's ultimate hot spot for interstellar fun - dressed head to toe in cosmic-cute beachwear, including includes sunglasses, hat and brush!

Lalaloopsy Large Dolls offer even more unique characters this spring to add to the acclaimed brand's sew magical journey and collectability, including Scoops Waffle Cone, Alice in Lalaloopsyland, April Sunsplash and Could E. Sky.

Lalaloopsy Littles Silly Hair combines construction and hair play, making it a snap to create endless, silly hair styles.

Lala-Oopsies is an entirely new magical world where all-new princess and fairy characters live among the strawberry rivers.  Princess Anise, Princess Nutmeg, Princess Juniper and Princess Saffron each possess bendy legs and soft, squeezable heads.  The Princess dolls can also spin in unique poses.  In the Oopsie Littles line - Fairy Tulip, Fairy Lilac, Fairy Daffodil and Fairy Fern -  sport magical wings that open up and live in their magical hanging pods.

"The excitement of the hugely popular and beloved MGA Entertainment brands continue to evolve and expand into new realms of imagination and magic for girls everywhere.  We are excited to unveil our spring 2013 line-up at Toy Fair and unveil the many extraordinary developments behind each of our iconic dolls," said Isaac Larian, CEO of MGA Entertainment.

About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Bratzillaz™, Novi Stars™, Moxie Girlz™, and Zapf Creation®. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.bratzillaz.com, www.novistars.com, and www.moxiegirlz.com

SOURCE MGA Entertainment

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT depl...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors an...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...