Welcome!

News Feed Item

CustomerAdvocacy.com poised for explosive growth after winning key customers in the United States

SANTA MONICA, Calif., Feb. 11, 2013 /PRNewswire-iReach/ -- CustomerAdvocacy.com  (www.customeradvocacy.com ), a UK-based pioneer in corporate gamification solutions has secured key customers in the United States.

(Logo: http://photos.prnewswire.com/prnh/20130211/CG57743)

The firm's pioneering engagement platform uses gamification and social media to entice users to participate in their company's or favourite vendors' initiatives. Common uses for the platform are to get customer engagement in marketing programs or for internal employees to engage in HR on-boarding and other corporate initiatives. 

Markos Symeonides, CEO of CustomerAdvocacy.com said "The use of leaderboards, points, badges, levels and rewards (often called gamification) can be used in non-game concepts to drive participation and engagement. The Gamification market is exploding with another $1Bn expected growth in 2013 alone". Mr Symeonides went on to say that "Our focus is to help companies to get their employees and customers to engage in their marketing programs and critical initiatives".

Symeonides added, "CustomerAdvocacy.com solves a common problem for B2B product and services companies. Often these organisations struggle to get customer and employee involvement in their marketing programs. CustomerAdvocacy.com helps them do just that." Thanks to Scottish Enterprise ( SE ) innovation support we have been able to embark on ambitious expansion plans to take on US companies in the gamification space"

How the platform works:

CustomerAdvocacy.com is a platform that allows an organisation to gamify the advocacy experience.  The benefits of which are two fold, firstly the advocates themselves are able to receive rewards for their efforts, but because the platform also triggers a range of behavioural dynamics such as competition, self-expression, status and altruism, the advocacy experience and engagement level is enhanced even further. The platform introduces an element of fun into being an advocate.

For an end user the system if very simple and intuitive, when an advocate logs in, they are presented with a number of different challenges, broken down into categories and points, these categories include both online challenges, such as participating in social media or writing a blog post and offline challenges such as speaking at an upcoming event, giving a product enhancement suggestion or taking a sales referral call.  The advocate can select what he has time for and what challenges he would like to undertake, now or in the future.

CustomerAdvocacy.com has grown a base between California, Virginia and the United Kingdom. Customers include blue chip technology companies across the US and UK.

David Smith, director of innovation, Scottish Enterprise said: "The Scottish Enterprise innovation team has worked with CustomerAdvocacy.com to help it drive forward the development of this new software platform.  We look forward to continuing to work with this company to help realise its ambitious growth plans in Scotland and overseas".

CustomerAdvocacy.com has announced it will be sponsoring GSUMMIT the world's premier gamification conference in San Francisco this April.

About CustomerAdvocacy.com
CustomerAdvocacy.com is the leading Advocate Engagement Platform (AEP). Our solutions energise companies' Advocates to participate in their marketing programs. Referral and word of mouth marketing (WOM) has become the most trusted source for B2B buyers. CustomerAdvocacy.com turns loyal customers into an extension of the marketing department to support programs that increase market awareness and sales performance.
CustomerAdvocacy.com was founded by Markos Symeonides, Robin Mehta and Gareth Thomas with the vision to create a participation engine to drive advocacy across all verticals and countries.

About Scottish Enterprise
Scottish Enterprise is Scotland's main economic development agency and aims to deliver a significant, lasting effect on the Scottish economy. Our role is to help identify and exploit the best opportunities for economic growth. We support ambitious Scottish companies to compete within the global marketplace and help build Scotland's globally competitive sectors. We also work with a range of partners in the public and private sectors to attract new investment to Scotland and to help create a world-class business environment.

To view this video on YouTube, please visit: http://www.youtube.com/watch?v=oySHNMmZynk

Media Contact: Markos Symeonides, CustomerAdvocacy.com, +14242384466, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE CustomerAdvocacy.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...