Click here to close now.




















Welcome!

News Feed Item

ANA Launches 3rd Season of 'Is Japan Cool?' Website Promoting Japan, Starting February 12th

On February 12, 2013, ANA (All Nippon Airways Co., Ltd.) renewed 'IS JAPAN COOL?' - a special site designed to stimulate interest in travel to Japan from overseas - for a third season. This latest installment features 'KAWAII' (cute) and 'TRADITIONS'. The word 'kawaii' is said to be one of the most globally prevalent Japanese words of the 21st century. 'TRADITIONS' features the Kyoto area, a perennial favorite among foreigners. The site will promote Japan's 'cool-ness' to audiences in the world.

'Kawaii' has now become a worldwide term. Said to be an icon of 'kawaii' culture, artist (singer) Ky ...

'Kawaii' has now become a worldwide term. Said to be an icon of 'kawaii' culture, artist (singer) Kyary Pamyu Pamyu is also featured in 'IS JAPAN COOL?' What does 'kawaii' mean to this artist, who is about to embark on a world tour including France, the U.K. and the U.S. in 2013? (Photo: Business Wire)

What is 'IS JAPAN COOL?'

'IS JAPAN COOL?' is a project intended to revive interest in tourism in Japan by exploring Japan's culture and appeal as a travel destination. Tourism has been in a lull after the Great East Japan Earthquake. 'IS JAPAN COOL?' began with Season 1 in February 2012, broadly showcasing the wonders found across Japan. Further content was added in the summer of the same year when the campaign was renewed for Season 2 with a focus on two cities which each have their own unique fascination, titled 'OKINAWA' and 'TOKYO'. Also included was additional content of Japan's unique sub-culture of cosplay. Great interest was generated during Season 1's run between February and October of 2012 achieving over 900,000 page views; 430,000 YouTube views; and 25,000 likes registered on the website itself. In the 'Cool Campaign', offering airline tickets to Japan as a prize, over 50,000 people from 152 countries (regions) applied.

Content added for Season 3 was included the titles: 'TRADITIONS' and 'KAWAII'. 'KAWAII' showcases the concept of 'kawaii', which has become a sort of common worldwide term. 'Kawaii' has evolved beyond its original meaning; almost anything that are 'cool' to girls can now be 'kawaii', whether it's things that are pretty or cool. When it comes to 'kawaii', one central icon is artist (singer) Kyary Pamyu Pamyu. Already gaining global recognition as 'KPP', her debut song scored more than 40 million views on YouTube. February kicks off her '100% KPP WORLD TOUR 2013' through 10 countries, starting with a performance in Belgium, followed by performances in France, the United Kingdom, and the United States KPP says in the movie "I think the Kawaii is different to everyone. But for me, the cutest content is added something such as interesting, and strange". Other selections available include such Japanese 'kawaii' essentials as fingernails, pigtails, hello kitty fans, and more.

'TRADITIONS' focuses on the ancient Japanese culture, traditions, and beauty of the Kyoto area. Nothing fully does justice to traditions and culture like Kyoto. This experience is presented through pictures and video making it easily accessible to foreigners. Kyoto has ranked No.1 as travel choice among Asian cities in 2011, in the Condé Nast Traveler' magazine and ranked No.2 in 2012. Check out 'TRADITIONS' and you too may be captivated by its fascination.

Site system for 'IS JAPAN COOL?'

Audiences can vote on 'IS JAPAN COOL?' site simply by clicking the COOL button if they think the content is cool or fantastic. Or alternatively on the NOT SO COOL button if that is their choice. This participation gives us a closer look at Japan's appeal through foreigner's eyes. By the way, the results of COOL votes in Season 1 were somewhat surprising to the Japanese. In order of popularity they were: 'Japanese hospitality', 'high-tech toilets', 'hot springs spa', 'Mt. Fuji', and 'next-generation vending machines'. The system also enables audiences to share on social media including Facebook and leave comments so others can see at a glance why they thought something was 'cool'.

Cool Campaign

Following in the footsteps of the last campaign, we will be offering 'Cool Campaign Season 3!' in which residence outside Japan can win free round-trip tickets to Japan. (Details will be available on the site from February 12th)

Experience JAPAN Fare

For residence outside Japan, we will be setting special discount fares for all domestic flight segments when connecting from overseas flights. Regardless of what airline you use to visit Japan, we are offering a new fare of just 10,500 yen (including tax) per flight segment on domestic routes.

< Fare Summary >

  • Sales point: ANA SKY WEB
  • Fares (including tax): ¥ 10,500* per flight segment
  • The number of flight segments available for purchase: No limit
  • Purchase requirement 1: Be a resident overseas (Japanese persons require proof of permanent residence)
  • Purchase requirement 2: Be in possession of an international flight ticket.
  • Purchase period: anytime between ticket sales commencements date up to 14 days prior to departure.
  • Reservation: required
  • Changes to Booking : not allowed
  • Refunds: no refunds

(*) Airport fees are not included. Due to fluctuating currency rates, these may vary as payments are calculated in local currency

'IS JAPAN COOL?' administration

'IS JAPAN COOL?' Season 3 is produced and operated by ANA (All Nippon Airways).

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
"We have been in business for 21 years and have been building many enterprise solutions, all IT plumbing - server, storage, interconnects," stated Alex Gorbachev, President of Intelligent Systems Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at @DevOpsSummit, Haseeb Budhani, CEO and Co-founder of Soha, shared five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the friction an...
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to tran...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...