Welcome!

News Feed Item

Scooby-Doo Joins With School Children Nationwide To Help Educate Americans About Adopting Shelter Pets, Also Known As Mutt-i-grees® - By Entering PSA Contest For A Chance To Win $2,500!

Mutt-i-grees® "America Adopts" PSA Contest Offers Great Opportunities, Including Surprise Visit to Winning School by Publishers Clearing House (PCH) Prize Patrol and Appearance by Scooby-Doo

PORT WASHINGTON, N.Y., Feb. 12, 2013 /PRNewswire-USNewswire/ -- "Scooby-Doo is a Mutt-i-gree®, too!" was proudly announced to the world last year.  This year, the beloved cartoon canine is inviting school children across the nation to raise awareness about shelter pets, otherwise known as Mutt-i-grees, by participating in the third annual Mutt-i-grees "America Adopts" Public Service Announcement (PSA) Contest. 

(Photo: http://photos.prnewswire.com/prnh/20130212/DC58631)

The PSA Contest, a nationwide initiative to raise awareness of the availability and desirability of Mutt-i-grees, reflects the essence of the Mutt-i-grees Curriculum. The Mutt-i-grees Curriculum is a unique approach to teaching children social and emotional skills, while also highlighting the individual characteristics and needs of Mutt-i-grees.  The Mutt-i-grees Curriculum was developed by The Pet Savers Foundation, in collaboration with the Yale University School of the 21st Century, and is funded by The Cesar Millan Foundation.

The PSA Contest is open to schools that teach children in any, or all, of the following grades: Pre-K through Grade 12, with submissions being categorized by grade levels: Pre-K & Kindergarten; Grades 1-5; and Grades 6-12.

Schools can get creative and help make a difference in the lives of homeless animals by entering this exciting contest.  The PSA is a compelling message that can be broadcast, with the goal to increase awareness of Mutt-i-grees. The PSAs will be judged by a panel of experts based on sincerity, creativity& originality and persuasiveness of encouraging animal lovers to adopt a pet from a shelter. 

To participate, eligible schools must submit a creative Mutt-i-grees PSA video that motivates Americans to adopt a pet from a shelter.  Each video will include a mention or inclusion of America's favorite character canine, Scooby-Doo.

Within the three categories Pre-K & Kindergarten, Grades 1-5, and Grades 6-12, there will be a 1st, 2nd and 3rd Place Prize, each winning educational grants in increments of $2500, $1500 and $1000, respectively.   Support has been generously provided by Warner Bros. Consumer Products and Publishers Clearing House (PCH).

Exciting prizes include:

Three (3) First Place Prize Winners: The winning schools will win a package consisting of:

  • $2,500 Educational Grant
  • A surprise visit to the winning school by the Publishers Clearing House (PCH) Prize Patrol, Scooby-Doo and the Mutt-i-grees Team
  • 100 Mutt-i-grees T-Shirts

Three (3) Second Prize Winners: The winning schools will win a package consisting of:

  • $1,500 Educational Grant
  • 50 Mutt-i-grees T-Shirts

Three (3) Third Prize Winners: The winning schools will win a package consisting of:

  • $1,000 Educational Grant
  • 25 Mutt-i-grees T-Shirts

The 2012 winning video from Carrie Palmer Weber Middle School in Port Washington, NY portrayed two parallel stories - one of a homeless dog and the other of a lonely, bullied boy.  In the end, the two find friendship in one another as onlookers witness their story and become motivated to learn more about pet adoption.  To view last year's winning videos visit www.education.muttigrees.org.

For complete entry details and complete Official Rules, educators, parents and students may visit www.education.muttigrees.org.

Parents & Students…
The Mutt-i-grees Curriculum is an innovative curriculum that capitalizes on the affinity between children and animals, and teaches children to be calm, confident and caring. The Curriculum also teaches the wonderful and unique traits of shelter pets and promotes shelter adoption. Ask your Teacher or School Administrator to sign up for the Mutt-i-grees Curriculum today at education.muttigrees.org/signup.

Teachers & School Administrators…
If you're not yet teaching the Mutt-i-grees Curriculum in your school, learn how you can receive this groundbreaking curriculum for grades Pre-K – 12 at education.muttigrees.org/signup.

This contest is open to Accredited Schools in the U.S. and the District of Columbia that educate children in any, or all, of the following Grades: Pre-K, Kindergarten, Grades 1-12 ("Eligible Schools"). An entry must be submitted by a School Administrator or Teacher from an Eligible School and as outlined in the Contest Official Rules. Limit one (1) entry per grade category per Eligible School. Contest is void where prohibited and the deadline for entries is 5:00 p.m. EST on Thursday, April 4, 2013. 

ABOUT THE MUTT-I-GREES CURRICULUM
The Mutt-i-grees Curriculum is an innovative program that builds on the affinity between children and animals, providing a unique context to teach compassion, empathy and social responsibility.  Developed by the Yale School of the 21st Century in collaboration with North Shore Animal League America, and graciously funded by the Millan Foundation, the Curriculum highlights the unique characteristics and desirability of shelter dogs, known as Mutt-i-grees. 

ABOUT THE CESAR MILLAN FOUNDATION
World-renowned dog behaviorist Cesar Millan officially established the Cesar Millan Foundation with the mission to create and deliver community humane education programs and promote animal welfare. Since its inception in 2007, the Cesar Millan Foundation has provided grants and materials to hundreds of non-profit animal organizations to support the rescue, rehabilitation, and rehoming of abused and abandoned dogs; donated emergency assistance through the Daddy's Emergency Animal Rescue (DEAR) Fund, and contributed critical funding and professional insight to develop The Mutt-i-grees Curriculum with The Pet Savers Foundation, in collaboration with the Yale University School of the 21st Century.  For more information visit www.millanfoundation.org.

ABOUT WARNER BROS. CONSUMER PRODUCTS
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company is one of the leading licensing and retail merchandising organizations in the world.

ABOUT SCOOBY-DOO
Scooby-Doo is one of the few classic properties to maintain top on-air ratings across the globe and is consistently ranked as one of the top properties in the Warner Bros. Consumer Products licensing portfolio. Scooby-Doo is the only dog with human characteristics who can live and play in a kid's real and imaginative world. Scooby loves to solve mysteries, is hip and cool and makes 'spooky' fun; he truly is the dog that can Doo it all!

SCOOBY-DOO and all related characters and elements are trademarks of and © Hanna-Barbera.
(s13)

ABOUT PUBLISHERS CLEARING HOUSE
Publishers Clearing House (PCH), headquartered in Port Washington, NY, is a multi-channel direct marketer of value-based merchandise, magazines and promotional offers and a leading provider of digital "play and win" entertainment. Founded in 1953 by Harold and LuEsther Mertz, PCH has come to be known as the sweepstakes company whose famous Prize Patrol surprises screaming winners on their doorsteps with oversized checks in amounts anywhere from $1,000.00 to $10,000,000.00 while TV cameras are rolling – www.pchtv.com. These memorable, real-life reactions of stunned sweepstakes prize winners have entertained audiences all across America and spawned a number of good-natured skits on such TV shows as Saturday Night Live and The Tonight Show. The company has awarded over $239 Million in prizes and has evolved to greatly expand its offerings to include many ways to win online and through social media and mobile access.

ABOUT NORTH SHORE ANIMAL LEAGUE AMERICA
Animal League America has saved more than 1,000,000 lives.  As the world's largest no-kill rescue and adoption organization, we understand that a rescue isn't complete until each animal is placed into a loving home.  Our innovative programs provide education to reduce animal cruelty, and advance standards in animal welfare.  Our staff and volunteers work tirelessly in the pursuit of our vision of a world where all companion animals find permanent homes to end euthanasia. For more information, visit www.animalleague.org.

MEDIA CONTACT
Devera Lynn
516.474.5332
[email protected]

SOURCE Mutt-i-grees Curriculum

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, addressed this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of the ...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...