Welcome!

News Feed Item

Survey Shows Americans Treat Mobile Devices as Best Friends

In this post-modern world where personal technology reigns supreme (particularly mobile devices), it is not outlandish to think that a smartphone or tablet can become your best friend. Just how intimately connected are we with our mobile devices? A new survey commissioned by Citrix found that Americans admitted to spending almost every waking minute with their devices, whether checking news and social media feeds first thing each morning, eating every meal with device in hand, or watching reality TV shows in secret.

The survey of more than 1,000 American smartphone and tablet owners ages 18 and older was conducted in January 2013 by Wakefield Research. It reveals just how deep the relationship between man and machine can run, even trumping the relationships people have with their families.

Like most close relationships, it’s not all fun and games. The survey also highlights where the relationship between user and device can go south. Among the findings:

Guess who’s coming to dinner

Any lunch date or dinner party can be ruined by an unwanted guest, but what happens when that guest is a smartphone or tablet? This problem appears to be on the rise, as a whopping 69 percent of mobile device owners said it has been one day or less since they last ate a meal without checking their device. And don’t blame the kids for ignoring you at the dinner table. Only 66 percent of Millennials checked their devices while sitting down for a meal in the past day compared to 68 percent of Gen Xers and 71 percent of Boomers.

A problem with over-sharing

While new technologies have made it easy to share videos with friends and family across the globe, a majority of mobile device users (52 percent) expressed their desire for fewer shared videos. When asked which of the following video types they wished people would stop sharing, 45 percent ranked videos of kids as their number one choice. “Holiday greetings” and pet videos ranked second and third with 42 and 41 percent, respectively. On the flip side, the survey found that we have no qualms about sharing our own video content, even at the expense of others. Among mobile device owners who recorded an embarrassing video of someone in 2012, a majority (52 percent) are saving it to share with others in 2013.

Idle time, alone time

When asked the primary reason for using their mobile devices, 64 percent of survey respondents said “to keep myself from being bored.” The next most popular reason, “to bring friends or family together,” was cited by just 32 percent of respondents, which indicates that Americans may prefer quality time with a mobile device to hanging out with a “real” friend. Additionally, 46 percent copped to watching a television show they would never watch with their friends, only in private. Among those who confessed to secret TV behavior, the top show watched behind closed doors was “Pawn Stars” (36 percent), followed by the “Storage Wars” series (32 percent), and “The Real Housewives” (28 percent).

Our most trusted confidante

Mobile users trust the information they find on the Internet by a wide margin – especially compared to information provided by their parents. In fact, 55 percent said they trust “how-to” advice taken from the Internet over advice from their parents. Though Millennials are the first generation to grow up immersed in digital technology, they don’t necessarily trust the Internet more than older Americans do: 62 percent of Gen Xers compared to 54 percent of Millennials trust advice from the mobile Web more than their parents.

A good friend is hard to find

Just as we get impatient with a friend who shows up late or takes too long to text us back, nearly a third (30 percent) of the survey respondents said that they will wait only eight seconds for a mobile Web page to load before giving up. Along the same lines, 72 percent said they are likely to abandon downloading a large file because of slow download speeds. Mobile device users will not hesitate to throw in the towel when response times are inadequate.

“These survey findings confirm suspicions that most of us are rendered completely helpless when separated from our mobile devices, perhaps even more than when we are pulled apart from our best friends,” said Mick Hollison, vice president of Integrated Marketing and Strategy, Citrix. “As our attachments to smartphones and tablets continue to grow deeper and more intimate, companies must respond with new ways to empower people to use their favorite devices across their personal and professional lives. This will enable all of us to reach new levels of productivity and prosperity.”

Additional survey highlights

The Wakefield survey also uncovered data that contrasts what mobile device owners think they know about their devices and data plans with the reality of their mobile Web behaviors. For more details, visit the Citrix ByteMobile Q1 2013 Mobile Analytics Report at http://www.bytemobile.com/news-events/mobile_analytics_report.html.

  • Despite the fact that mobile ads consume one percent of a smartphone subscriber’s monthly data volume, a majority (61 percent) of smartphone or tablet owners incorrectly believe that mobile ads don’t count against their monthly data limit.
  • Seventy percent of smartphone and tablet owners actively choose to stream content on a mobile device rather than a computer.
  • More than half (51 percent) of mobile device owners blame their provider for slow-loading Web pages, while 49 percent blame the website.
  • While a majority of mobile video is low-resolution (92 percent is less than 360p), 64 percent of survey respondents think most of the mobile videos they watch are primarily high-resolution.
  • Seventy-four percent of mobile video viewers seek out most of the video they watch, rather than wait for it to come to them via friends or advertisers.

Methodological Notes:

The survey was conducted by Wakefield Research (www.wakefieldresearch.com) on behalf of Citrix. It was distributed among 1,000 U.S. adult smartphone or tablet owners ages 18 and older, between January 8 and January 15, 2013, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult smartphone or tablet owner population 18 and older.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

Follow Citrix online:

About Citrix

Citrix (NASDAQ:CTXS) is the cloud computing company that enables mobile workstyles – empowering people to work and collaborate from anywhere, accessing apps and data on any of the latest devices, as easily as they would in their own office – simply and securely. Citrix cloud computing solutions help IT and service providers build both private and public clouds – leveraging virtualization and networking technologies to deliver high-performance, elastic and cost-effective services for mobile workstyles. With market leading solutions for mobility, desktop virtualization, cloud networking, cloud platforms, collaboration, and data sharing, Citrix helps organizations of all sizes achieve the kind of speed and agility necessary to succeed in an increasingly mobile and dynamic world. Citrix products are in use at more than 260,000 organizations and by over 100 million users globally. Annual revenue in 2012 was $2.59 billion.

For Citrix Investors

This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, including in revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, including risks associated with international growth and IT consolidation, as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

Citrix® is a registered trademark of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...