Welcome!

News Feed Item

Citrix Data Shows Mobile Subscriber Experience on Wireless Networks Differs from Perception

The Citrix ByteMobile Mobile Analytics Report published today for the first quarter of 2013, provides insights into subscriber behavior and related factors that determine quality of experience (QoE) for mobile data services today. The findings highlight subscriber behavior on various mobile applications and the impact this has on operator networks. In conjunction with the report, consumer survey findings were also published by the company to compare consumer perspectives against behavior patterns. The data points to a contrast between what mobile device owners think they know about their devices and plans, and what the reality is when consuming content.

“These findings are unique in comparing actual subscriber behaviors on wireless networks with what people think their usage patterns are like,” said Chris Koopmans, vice president and general manager of Service Provider Platforms, Citrix. “Combining the ByteMobile report with the consumer survey provides additional insight into subscribers’ views of their mobile experiences and the impact this behavior has on operators’ networks. This real-world data is further validation that network providers need to improve their subscribers’ mobile experience in order to differentiate their services and better monetize an increasing volume of traffic.”

The Mobile Analytics Report summarizes data traffic patterns from a global cross-section of Citrix ByteMobile customers’ mobile networks and provides insight into the current state of the mobile ecosystem. The report illustrates how subscribers use their wireless devices and the impact of such use on operator networks. It also reveals subscriber use of social networking and mobile health applications, quantifies the impact of advertising on the mobile network, and highlights Web video user experience statistics. Among the findings:

Health apps and games dominate mobile traffic

People are increasingly using mobile devices to support health goals and track their fitness progress. Personal fitness applications dominate the category, generating 50 percent of the total mobile health related data traffic on wireless networks. Additionally, 39 percent of subscribers use a fitness specific application, while 47 percent use a pregnancy-related application. Interestingly, pregnancy monitoring applications generate nine percent of the total mobile health related data traffic on wireless networks.

Mobile gaming continues to be popular among subscribers. The report found that the three most popular games played while connected to a wireless network are Words with Friends, Temple Run and Angry Birds.

Video remains king of mobile traffic

The Mobile Analytics Report reveals that 20 percent of subscribers watch mobile videos on a given day, with 74 percent of consumer survey respondents seeking out most videos they watch. Of the videos consumed on mobile devices, 92 percent are low-resolution video at 360p or less. However, a majority of survey respondents (64 percent) said they thought they were viewing high-resolution video. This indicates a clear disconnect in the quality of video a subscriber thinks they are consuming versus the reality. The latest report further reveals that two out of 10 mobile subscribers watched video on mobile devices, generating more than 50 percent of the total mobile data traffic on wireless networks. Today, mobile video subscribers watch an average of two minutes of video content at a time, doubling the time spent consuming video as reported in the February 2010 Mobile Analytics Report.

The need for speed

In addition to video, mobile Web usage also consumes a large amount of mobile data traffic, and the consumer survey shows that people require speedy download times or they will abandon the effort. Nearly a third of survey respondents give up in eight seconds or less, pointing to the need for more mobile Web pages to download at this speed.

While approximately 50 percent of mobile Web pages download in eight seconds or less across wireless networks, 20 percent of pages requested take longer than 20 seconds to download. When it comes to a poor mobile Web experience, more than half (51 percent) of mobile device owners blame their provider, while 49 percent blame the website. The Mobile Analytics Report confirms that wireless networks across North America deliver the fastest Web page download times in the world.

Advertising consumes subscriber data allowance

The Mobile Analytics Report discovered mobile advertisements containing video content generate 10 times more data per advertisement than those without video. Interestingly, the report revealed the top four advertising networks, both by subscriber reach and total data volume generated, are owned by Google – Double Click, Google, Admob and 2mdn. For smartphone subscribers, mobile advertisements consume one percent of the total monthly data traffic generated. While minimal, this percentage is expected to increase as mobile advertising continues to grow.

Methodology

The findings in the Citrix ByteMobile Mobile Analytics Report are generated from Smart Capacity™ Mobile Analytics, the company’s mobile data traffic reporting solution. The Mobile Analytics Report anonymously sources data traffic statistics from 3G and 4G networks of Citrix ByteMobile’s global tier-one customer base and provides insight into the current state of the mobile ecosystem. Its findings have been cited widely by industry market research firms and the media.

The consumer survey was conducted by Wakefield Research (www.wakefieldresearch.com) on behalf of Citrix. It was distributed among 1,000 U.S. adult smartphone or tablet owners ages 18 and older, between January 8 and 15, 2013, using an email invitation and an online survey. Quotas were set to ensure reliable and accurate representation of the U.S. adult smartphone or tablet owner population 18 and older.

About Citrix ByteMobile

Citrix ByteMobile® Smart Capacity platforms enable mobile operators to deliver the best possible experience to their subscribers under all network conditions and to differentiate their services based on subscriber usage. The company’s solutions have been deployed in the mobile networks of more than 130 operators worldwide to manage escalating demand for capacity due to video and other rich multimedia content and applications. With Smart Capacity, mobile operators can improve utilization of existing capacity and control operating expenses, while increasing revenue growth and profitability. To learn more, visit www.bytemobile.com.

About Citrix

Citrix (NASDAQ:CTXS) is the cloud computing company that enables mobile workstyles—empowering people to work and collaborate from anywhere, accessing apps and data on any of the latest devices, as easily as they would in their own office—simply and securely. Citrix cloud computing solutions help IT and service providers build both private and public clouds—leveraging virtualization and networking technologies to deliver high-performance, elastic and cost-effective services for mobile workstyles. With market leading solutions for mobility, desktop virtualization, cloud networking, cloud platforms, collaboration, and data sharing, Citrix helps organizations of all sizes achieve the kind of speed and agility necessary to succeed in an increasingly mobile and dynamic world. Citrix products are in use at more than 260,000 organizations and by over 100 million users globally. Annual revenue in 2012 was $2.59 billion. Learn more at www.citrix.com.

ByteMobile, the ByteMobile logo, Smart Capacity, and Smart Capacity at the Core are trademarks, service marks and/or registered trademarks of Citrix Systems, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.

For Citrix Investors

This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, including in revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, including risks associated with international growth and IT consolidation, as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
If you haven’t heard yet, CollabNet just put out some very big news for managing and gaining value from DevOps. We introduced CollabNet DevOps Lifecycle Manager (DLM) — a platform designed exclusively for providing a single pane of glass, dashboard, and traceability views across your DevOps toolchain and processes from planning to operations and that can be traced back to planning and development.
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
"MathFreeOn.com is a line coding platform for engineers and scientists. When they want to solve an engineering problem and they have to use software - they have to pay a lot of money for licenses - but with MathFreeOn you don't have to pay a lot of money. Just go to our site and write the code and you can check the result right away," explained Simon Lee, CMO of MathFreeOn, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Cla...