Welcome!

News Feed Item

Jesson + Company Selected as Agency of Record for Mill Street Brewery

TORONTO, ONTARIO -- (Marketwire) -- 02/13/13 -- Recognized for their successes in the alcoholic beverage industry, public relations and marketing communications agency, Jesson + Company Communications Inc. has been selected as Agency of Record for Mill Street Brewery. Located in Toronto's historic Distillery District, Mill Street is one of Canada's leading craft brewers.

As Agency of Record, the focus for Jesson + Company will be on enhancing Mill Street Brewery's brand identity across Canada, providing communications strategies for their evolving list of craft beers and supporting the brewery's marketing and communications initiatives in the growing craft brewery sector.

"This is an exciting year for Mill Street Brewery with many new projects in the works," says Irvine Weitzman, President of Mill Street Brewery. "We look forward to working with the strong communications team at Jesson + Company supporting our leadership position in the thriving craft brewing industry."

Since the Mill Street Brewery officially opened in 2002, the market share for craft beers has more than doubled according to the Ontario Craft Brewers. Craft breweries account for approximately 5% of the beer volume sold in Ontario and is the fastest growing beer segment at the LCBO with annual sales increases of 30 to 50 per cent.

"The Jesson + Company team has proven itself a leader in marketing communications and public relations in the alcoholic beverage industry," says Barbara Jesson, President of Jesson + Company Communications Inc. "We are truly excited and motivated to work with a trailblazing local brewery and add them to our roster of exciting brands."

For additional information about Jesson + Company Communication Inc., please visit www.jessonco.com.

About Jesson + Company

Jesson + Company is a full-service Canadian public relations and marketing communications company serving clients throughout North America and internationally. Jesson + Company's clients include a wide range of international luxury lifestyle and travel brands including Lufthansa German Airlines and Porsche Design Toronto. For premium spirits producer William Grant & Sons, Jesson represents The Balvenie Single Malt Scotch, Glenfiddich, the world's most awarded single malt Scotch whisky and Hendrick's Gin. Jesson + Company also represent Kempinski Hotels, Europe's oldest luxury hotel group.

About Mill Street

Mill Street Brewery was founded in Toronto's historic Distillery District in December 2002. Connecting Canada's proud brewing heritage with today's innovative craft beer scene, Mill Street has been named "Canadian Brewery of the Year" at the Canadian Brewing Awards on three separate occasions. The Mill Street Coffee Porter recently earned the title of "Beer of the Year" at the 2012 Ontario Brewing Awards. With brewpub locations in Toronto and Ottawa, Mill Street has a unique selection of craft beers available year-round at liquor stores, bars and restaurants across Canada, including: Original Organic Lager, Stock Ale, Tankhouse Ale, Belgian Wit Beer, Lemon Tea Beer, Coffee Porter and newly released Cobblestone Stout.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...