|By Business Wire||
|February 13, 2013 08:02 AM EST||
Conviva, the global leader in preemptive video stream optimization, today released its landmark Viewer Experience Report, detailing the state of online video quality and how it impacts viewer behavior to drive profitability. The report is based on 22.6 billion worldwide video streams analyzed throughout 2012.
Poor quality is costly
According to Conviva’s engagement metrics, global content brands could have captured an additional $2.16 billion in revenue for 2012 had they improved the viewer experience. And without a shift to higher quality, content brands will miss out on an additional $20 billion through 2017 due to poor quality video streams that directly impact viewer engagement.
Poor quality is pervasive
In 2012, roughly 60% of all streams experienced quality degradations, including:
- 20.6% of streams that were impacted by buffering,
- 19.5% of streams that were impacted by slow video startup time,
- 40% of streams that were impacted by low-resolution picture due to low bitrates.
Viewers are less tolerant
In 2011, a 1% increase in the amount of time spent buffering during VOD content led to three minutes less of viewing time. Today, that same 1% increase leads to an eight-minute loss in viewing time—an increase of 166%.
“Viewers are becoming increasingly less tolerant of a poor viewing experience when streaming online content,” explained Darren Feher, CEO Conviva. “Shockingly, content providers have little to no visibility into how frequently this intolerance occurs—a crazy premise when you consider how deeply these viewers affect their daily economics. In the war for audience engagement, the companies that focus on providing exceptional content within a quality experience—one without buffering, with a quick video start time and high visual resolution—will amplify viewer engagement and ultimately be the most profitable.”
Improving quality is a critical investment
Viewers watch 250% more when they have an optimal experience with fast startup, little to no buffering and a high-sustained bitrate for high resolution and visual clarity. This may be the single most important investment media companies can make to keep viewers watching.
Three steps to quality
Sites that see the highest viewer engagement have implemented key strategies into their digital media business:
- Real-time viewer measurement
- Preemptive stream adjustment
- Network quality mapping
The findings in the Viewer Experience Report are critical for content providers who are investing in their 2013 digital media strategies.
“Online video providers know that consumers have a low tolerance for problems with playback. Their problem is understanding exactly what the boundaries are,” warned Colin Dixon, founder and chief analyst of nScreenMedia. “The data from Conviva lays bare how little margin for error providers have before their viewers move on.”
In addition to detailing today’s viewer experience, the report showcases best of breed content sites and details what these providers are doing differently and the significant increase in engagement they see.
The complete Viewer Experience Report can be downloaded directly from Conviva at www.conviva.com/VXR.
About the Viewer Experience Report
During 2012, Conviva analyzed, in real time, 22.6 billion video streams from viewers in more than 190 countries watching content on more than 150 of the most recognizable video sites in the world. Recording detailed, up-to-the-second information on each and every viewer’s experience during every viewing session, Conviva offers an unparalleled view into the trends and habits of today’s online video viewer and, more importantly, the direct correlation between quality, viewer engagement and profitability.
Conviva is the global leader in preemptive video stream optimization and viewer analytics, ensuring the best viewing experience for leading media brands. By providing an ideal experience without buffering and stuttering, Conviva keeps viewers watching and increases engagement and monetization. Our clients include the world's leading media, sports and entertainment brands such as HBO, ESPN, VEVO, MLB, NBCU, Turner and ABC. Conviva is based in Silicon Valley, with offices in New York and London. For more information visit conviva.com.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Jul. 24, 2016 02:30 PM EDT Reads: 700
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
Jul. 24, 2016 02:00 PM EDT Reads: 1,183
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Jul. 24, 2016 01:30 PM EDT Reads: 780
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Jul. 24, 2016 01:00 PM EDT Reads: 965
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
Jul. 24, 2016 12:00 PM EDT Reads: 1,861
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
Jul. 24, 2016 12:00 PM EDT Reads: 1,322
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jul. 24, 2016 12:00 PM EDT Reads: 1,877
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Jul. 24, 2016 11:45 AM EDT Reads: 1,841
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Jul. 24, 2016 11:00 AM EDT Reads: 2,018
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Jul. 24, 2016 11:00 AM EDT Reads: 1,789
Much of IT terminology is often misused and misapplied. Modernization and transformation are two such terms. They are often used interchangeably even though they mean different things and have very different connotations. Indeed, it is somewhat safe to assume that in IT any transformative effort is likely to also have a modernizing effect, and thus, we can see these as levels of improvement efforts. However, many businesses are being led to believe if they don’t transform now they risk becoming ...
Jul. 24, 2016 11:00 AM EDT Reads: 1,101
"We provide DevOps solutions. We also partner with some key players in the DevOps space and we use the technology that we partner with to engineer custom solutions for different organizations," stated Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 11:00 AM EDT Reads: 1,577
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Jul. 24, 2016 11:00 AM EDT Reads: 1,302
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Jul. 24, 2016 10:45 AM EDT Reads: 892
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Jul. 24, 2016 10:45 AM EDT Reads: 2,128