Welcome!

News Feed Item

Beverage Trends in the U.S.: Market Research Review

FARMINGTON, Conn., Feb. 13, 2013 /PRNewswire-iReach/ -- Health and wellness-related beverage products are seeing increased consumer penetration, while classic beverages-especially colas-are seeing consumer attrition. Specifically, functional ready-to-drink (RTD) beverages, namely energy drinks, sports drinks, and tea, have increased consumer penetration over the past few years.

(Logo: http://photos.prnewswire.com/prnh/20130213/CG59181)

Intense competition surrounds the beverage industry as marketers seek to increase market penetration and consumption frequency through positive alignment as a healthy and/or functional beverage. Thirst quencher/sports drinks remain the most formidable competitor for energy drinks as this type of beverage attracts a large constituency of energy drink users. Energy drinks are subject to competition from other energy-boosting beverages such as coffee and tea beverages, as well as an increasing number of new product innovations that tap into the energy trend but are outside of the beverage industry.

Global Information (GII) presents the latest market research reports tracking beverage trends in the United States. These reports provide the latest forecasts and detailed data sets delivered with unparalleled granularity.

USA Soft Drinks Review 2012

The stereotypical perception of Soft Drinks consumers is that they have a younger profile; however, older consumers' volume share of global consumption is almost 2% points higher than their share of the population, which shows that Older Consumers are less drawn to Alcoholic Drinks and Hot Drinks than imagined. Defying the stereotype, the report found that Older Consumers, those aged 55 and over, punch above their weight in Soft Drinks markets. Shrewd marketers can take advantage of this by assessing how they can better exploit the product vacuum for Older Consumers.

Marketers need to address evolving lifestyles as consumers age. This is not just with regard to product but also to packaging and marketing. For example, the expansion of access to higher education and social trends delays the age at which people tend to settle down and start families, which has created an important consumer group within the Early Young Adults, and even Older Young Adults, age group whose lifestyles more closely resemble a "youth" market than those of Early Young Adults twenty or thirty years ago.

An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/can229662-usa-soft-drinks-review-2011.html

Energy Drinks and Shots: U.S. Market Trends

Energy drinks represent the smallest of soft drinks categories, smaller even than iced/rtd coffee drinks, but although energy drinks expansion has slowed since the original global explosion a few years back, it has yet to stop. Energy drinks and shots market revenues will grow to a value of $21.5 billion by 2017, driven by continued economic recovery, expansion in retail distribution, and strong potential in new product development. Market opportunities are evident through product innovation (especially in energy drink mixes), the ability to increase consumption frequency, targeting older consumers, and leveraging interactive packaging.

Energy drinks are amongst the most expensive of soft drinks and are potentially one of the first amongst soft drinks to be culled when times are hard. Yet, despite the price issue they have almost become a staple beverage to certain elements of the population, particularly among the urban youth.

As energy drinks tend to carry a relatively high per liter price they attract a lot of attention from fringe suppliers eager to share in the profit pool. Brand proliferation is consequentially high but few products achieve any lasting consequence.

An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/pf261351-energy-drinks-shots-us-market-trends.html

USA Cider Market Insights2012

Cider continued to grow strongly in the USA, with volumes up by over 25% in 2011.

Cider seems to be following a similar development pattern to the craft beer sector. As with craft beer, the sector is driven by enthusiasts, and a sense of rediscovery. There is a distinct trend towards seasonal and limited edition ciders, mirroring a similar phenomenon in the craft beer market.

Cider appeals to both men and women within a relatively young demographic. Typically sweeter than beer, cider appeals to drinkers who are entering the alcohol beverage market. The American palate tends to favor sweeter tastes and many drinkers find English style ciders too dry.

An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/can216785-usa-cider-market-insights-report-2011.html

USA Beer Market Insights 2012

Beer consumption fell again in 2011, continuing the trend seen in previous years. Craft beer however, is becoming more popular as people turn towards a higher quality product. The management and timing of price increases was a core issue throughout the year as raw material and other input costs impacted on production prices.

While the indicators point to a slightly increased momentum for the economy compared to 2010, the employment situation still remains quite fragile. Consumer spending remained tepid at best, growing by just 0.1%, while disposable income was flat, and capital spending by businesses fell further. The all-item consumer price index rose by 3% in 2011, with a fall in the energy price index in the final quarter helping to bring the rate down. Food prices were up by 4.7% during the year and commodity costs are expected to remain high and volatile well into 2012.

The USA Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market.

An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/can136352-usa-beer.html

For more market research highlights, technical research news and industry updates, please visit http://www.giiresearch.com/press/

About Global Information Inc. Global Information (GII) (http://www.giiresearch.com) is an information service company partnering with over 300 research companies around the world. Global Information has been in the business of distributing technical and market research for more than 25 years. Expanded from its original headquarters in Japan, Global Information now has offices in Korea, Taiwan, Singapore, Europe and the United States.

Media Contact:

Jeremy Palaia Global Information, Inc., 1-860-674-8796, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Global Information, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.