Welcome!

News Feed Item

ECF PERFORMANCE Introduces New Breed Of Activewear For Spring/Summer 2013

LOS ANGELES, Feb. 13, 2013 /PRNewswire/ -- Eric Cooper, Chief Designer of ECF PERFORMANCE, has just unveiled his highly anticipated line of urban luxury active wear and accessories. The collection, an impeccable stylized blend of workout gear, is now available on the newly launched e-commerce site http://shop.ecfperformance.com/. This 5-piece line features the "Power Suit," a highly stylized track suit with matching coordinates, constructed from a luxurious 4-way stretch micro knit that delivers state of the art moisture-wicking, wind resistance, and blocks and absorbs harmful U.V. rays. Cooper, who has an impressive career in retail, fitness and design, created the line with the objective of bridging the fashion gap between active and social lifestyles with innovation and panache.

(Photo: http://photos.prnewswire.com/prnh/20130213/LA59504)

Cooper's inspiration for the line weaves together his experience as a designer and pedigree as one of the top trainers in Los Angeles. He studied fashion design at the renowned Cass Technical High School in Detroit and Ray College of Design in Chicago before launching his career in fashion, working for a host of celebrated designers, including Ralph Lauren. He expanded the scope of his work in 1997 when he launched his private training firm, ERIC COOPER FITNESS, and in turn established a list of influential clients in Chicago and Los Angeles before establishing his collection. Speaking about ECF PERFORMANCE, "I really saw a void in the marketplace for cool looking and functional active wear that could be worn to the gym, an appointment or a social event. As a trainer I needed to look my best, but finding clothes was difficult, the product just wasn't out there. I discovered this with my clients as well. This motivated me to start the line." The men's collection—fresh, retro, versatile and uniquely designed, pays homage to two American icons, Evel Kneivel and LL Cool J, both of whom inspired Cooper with their fashion sensibility. He says, "They always pushed the envelope by dressing with style and power. That's really the spirit of this line, uniquely versatile, functionally stylish, and powerfully sexy clothing that presents you at your best no matter what you're doing."

The 2013 Spring/Summer Men's collection targets a physically and socially active clientele between the ages of 20-60, with a selling price that ranges from $70-475.  The line features the sexy signature "Power Suit"—a fitted retro inspired tracksuit, and choice of shorts all inlaid with the signature power stripe against monochromatic and contrasting color palettes of black, white, carbon, and red. The line also consist of fashionable T's and an array of accessories that include semi-precious beaded necklaces with iconic sterling silver dog tags, and the stylishly sleek gym duffle bag with the power stripe trim in three color options. The line is offered in men's sizes S to XL and XS to L for the upcoming Fall/Winter 2013 Women's collection.

The ECF PERFORMANCE collection has been previewed, receiving high praise from a multitude of loyal customers, who have already pre-ordered and are currently wearing various pieces from the line. Brett Tollman, President and CEO of The Travel Corporation, an award winning global travel and tourism company remarks, "I highly recommend the "Power Suit" to anyone who is serious about having a super-comfortable exercise outfit. It is tailored to mold to your body and moves superbly well during the workout."

Experience the style and the versatility of ECF PERFORMANCE. You can wear it now with confidence by logging onto the online store at http://shop.ecfperformance.com/.

For information, contact:

Eddie Cooper at [email protected]
Press kit http://www.ecfperformance.com/presskit.pdf

SOURCE ECF PERFORMANCE

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.