Click here to close now.


News Feed Item

Nikon(R) and Warner Music Group Announce Schedule for Three-Day Live Music Residency at Upcoming South by Southwest(R) (SXSW)

"The Warner Sound Captured by Nikon" to Feature Daytime and Evening Showcase Performances by The Flaming Lips, Paramore, Macklemore & Ryan Lewis, Tegan and Sara, Alt-J, Fitz & The Tantrums, Lianne La Havas, Atlas Genius, Icona Pop, and Many More

NEW YORK, NY -- (Marketwire) -- 02/13/13 -- Nikon Inc. and Warner Music Group have announced full details of their upcoming residency at the 2013 South by Southwest® Music & Media Conference (SXSW®) in Austin, Texas. "The Warner Sound Captured by Nikon" will present two days and three nights of stellar showcase performances at The Belmont Austin, slated for March 12th through 14th.

Artists from Atlantic Records, Warner Bros. Records, other WMG labels and labels distributed through ADA will appear live at these official SXSW showcases; all SXSW badge-holders are welcome.

Artists slated to perform at "The Warner Sound Captured by Nikon" include The Flaming Lips, Paramore, Macklemore & Ryan Lewis, Tegan and Sara, Alt-J, Fitz & the Tantrums, Lianne La Havas, Atlas Genius, Icona Pop, and many more. A complete line-up is below.

For those outside of Austin, all three evening showcases will be live-streamed via Nikon's award winning D4 HD-SLR cameras on Warner Music Group's premium YouTube Channel, "The Warner Sound" ( Built around exclusive access to musical talent, "The Warner Sound" offers an eclectic mix of specially produced programs, all with music at their core. Accessible worldwide, the digital video destination embraces a broad spectrum of genres and formats, from artist interviews, back-stage documentaries and live events to animated series, scripted comedy and experimental concepts that take advantage of YouTube's unique technology. For more information, please visit and

"We are ecstatic to be back at SXSW for year two of The Warner Sound," said Camille Hackney, Senior Vice President, Brand Partnerships and Commercial Licensing at Atlantic Records. "All of the Warner Music Group labels have teamed up to deliver a diverse and power-packed line-up of artists in Austin. The festival allows us an amazing opportunity to play host to and showcase WMG's incredible artists. It also gives us a unique way to integrate and celebrate with our valued brand partners. We are pleased to partner once again with Nikon and Bed Head, and are thrilled to work with Absolut, ooVoo Video Chat, and Billboard this year."

"SXSW is an opportunity for Nikon to connect with passionate consumers to celebrate the artistry and energy of musicians and their fans through great imagery," said Lisa Baxt, Senior Manager, Communications at Nikon Inc. "The crowd at SXSW gets connectivity like no other; and this is one of the best settings to showcase Nikon's connected cameras to social-savvy attendees who want the best photos possible. We are excited to partner with Warner Music Group again this year, and give attendees the chance to shoot and share photos with our wireless enabled D-SLR, COOLPIX and Nikon 1 cameras."

Nikon is returning for a second year as the title sponsor of the Warner Music residence at SXSW and will offer fans attending the shows the opportunity to try Nikon's newest Wi-Fi cameras to capture and share amazing images from the event. Select artists will also be using Nikon cameras to capture imagery on their way to SXSW and share with their fans everywhere. For music lovers who can't attend the residency, exclusive images and videos will be shared at In addition, fans can get in on the action by following Nikon on Twitter at @NikonUSA and on its Facebook page at

"The Warner Sound Captured by Nikon" is presented by Nikon, Inc., with additional sponsorship provided by TIGI Haircare. TIGI's Bed Head is proud to return as the official hair care partner of "The Warner Sound Captured by Nikon," providing fans the opportunity to primp before they rock out at the show. Billboard joins this year as "The Warner Sound Captured by Nikon's" official media partner.

Follow @thewarnersound on Twitter ( for up-to-the-minute news about WMG's SXSW® showcases at "The Warner Sound Captured by Nikon" and join the conversation by using the official hashtag #NikonWarnerSound.


ABOUT NIKON: Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced camera with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon's heritage of superior optics. For more information, dial (800) NIKON-US or visit, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at and get the latest news and information from Twitter by following @NikonUSA.

ABOUT WARNER MUSIC GROUP: With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.

Live @ SXSW March 12
th - 14th



Macklemore & Ryan Lewis, Action Bronson, Rockie Fresh, Icona Pop, Blondfire, Charli XCX, and Sirah

Paramore, Tegan and Sara, twenty | one | pilots, The Rubens, Skaters, and Kitten

The Flaming Lips, Alt-J, The Joy Formidable, Frightened Rabbit, Atlas Genius, Surfer Blood, and Guards


Fitz & the Tantrums, Bonaparte, Saints of Valory, Ashley Monroe

Lianne La Havas, Delta Rae, Wild Feathers

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...