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MGA Entertainment Achieves Double-Digit Revenue Growth To Emerge Number One In Year-to-Year Increase Among The Country's Top Ten Toy Manufacturers

Growth Comes At A Time When The Industry Remains Flat

VAN NUYS, Calif., Feb. 13, 2013 /PRNewswire/ -- In 2012, when the toy industry remained relatively flat, MGA Entertainment recorded impressive growth. According to a report from industry research firm The NPD Group, MGA Entertainment posted an impressive 23% revenue gain over 2011 to lead the country's top ten toy manufacturers in year-to-year dollar increase.

The country's largest independently-owned toy company, MGA Entertainment is home to such popular brands as Little Tikes™, Bratz™, Lalaloopsy™, Bratzillaz™ and Novi Stars™.

In 2012, the company experienced dollar increases with its acclaimed brands Little Tikes™ and Lalaloopsy™. In addition, MGA achieved growth from its launches of Bratzillaz™ and Novi Stars™, which rank among the top three new properties in the Fashion Themed Dolls/Figures category for the year.

"MGA is committed to creative ingenuity, a company mission that takes toy entertainment to new levels of fun and excitement. I am proud to salute our talented and dedicated team at MGA and our family of outstanding retailers nationwide in contributing towards this achievement," said Isaac Larian, CEO of MGA Entertainment.

About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Bratzillaz™, Novi Stars™, Moxie Girlz™, and Zapf Creation®. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.bratzillaz.com, www.novistars.com, and www.moxiegirlz.com.

SOURCE MGA Entertainment

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