Welcome!

News Feed Item

32 Million Reasons Why YESCO is an LED Industry Leader

YESCO raises the resolution bar for an iconic Las Vegas project

SALT LAKE CITY, Feb. 14, 2013 /PRNewswire/ -- YESCO skins Las Vegas Boulevard's newest retail development with the world's highest resolution LED screen to create an iconic attraction.

(­­­­­­­­­Photo:  http://photos.prnewswire.com/prnh/20130214/LA60786-a)

(Photo:  http://photos.prnewswire.com/prnh/20130214/LA60786-b)

Standing out among the endless array of signs, thematic features and unique architecture in Las Vegas is no simple task; the Boulevard's sidelines are constantly animated with the latest and greatest technologies, carefully positioned to attract and entice Vegas' wide-eyed visitors. What better way to overcome these visibility challenges than to integrate the world's most vibrant and Vegas' largest LED feature into the crown of your building?

Anchored by retail giant Walgreens, the 120' tall Harmon Corner Retail Center occupies the northeast corner of one of the most dynamic intersections in Las Vegas, with high-profile neighbors including The Cosmopolitan, Aria at City Center and Planet Hollywood. Developed by BPS Partners and designed by SH Architecture, the Harmon Corner feature was envisioned as a 'digital icon' at one of North America's busiest pedestrian intersections and to command attention from all northbound traffic – even during the sunniest of Las Vegas days. Brett Torino, a principal of the development's ownership group engaged YESCO early in the design process to ensure the high level of collaboration and coordination required between the design and engineering teams.  Precise integration was a high priority. "We set out to build the most unique and successful retail destination in the country and to realize our vision we engaged a world-class team. We knew that our ambitions for the LED screen would only be successful if we brought in a company with the creativity, technology and fabrication capabilities to deliver a turnkey project from concept to completion; YESCO did just that," stated Mr. Torino.

YESCO Electronics' 12mm SMD (Surface Mount Diode) technology was selected as the most appropriate due to its high brightness and contrast capabilities, along with the fact that the compact size of the individual modules could achieve the smooth radius required for the screen to 'skin' the architecture seamlessly. At approximately 310' wide by 60' tall, the enormous screen is populated with close to 11 million pixels, equating to almost 32 million RBG diodes; by far the highest resolution that has ever been accomplished at this scale.

Technology, engineering and installation feats aside, one of the most impressive components of this feature is the innovative control system that YESCO designed to deliver content to the immense screen. "It was a challenge as there were no existing products on the market that could handle playing content files this large. To avoid requiring twelve, six, or even three computers to run the screen, we worked with our partners to develop a custom hardware / software solution that is capable of running the entire display from a single and very powerful PC," explains Brian Henry, Creative and Technical Director for YESCO's special projects team.

During the initial design process, the YESCO project team began to imagine the amazing content possibilities and opportunities that would be afforded by such dimension and definition. Providing a spectacular canvas to support and display the variety of national and international brands housed within the development was the most obvious priority for such an elaborate feature, though the opportunity to become a 'must see' attraction through experiential content segments and public interactivity was never overlooked. It was decided that four hours of each day would be dedicated to custom programming ranging from "mind-blowing" content illusions to supporting artistic animations and interactive special events all designed and created to cause viewers to stop, snap, post and tweet. In a heavily themed landscape, the Harmon Corner feature has defined itself as Vegas' first digital icon. 

About YESCO: YESCO has been a family-owned provider of a full spectrum of sign and lighting products and services since 1920. YESCO provides custom signs of all types and sizes—from simple wayfinding plaques to towering, spectacular displays.  YESCO Electronics manufacturers versatile, color LED signs and is a leading supplier of digital billboards in North America.  YESCO Outdoor Media has approximately 1,700 billboards strategically located on major thoroughfares across nine western states.  YESCO also offers sign and lighting service franchises in states east of Colorado and throughout Canada.  Specializing in electric sign financing, YESCO Financial Solutions provides financing for businesses who want to preserve their capital for higher-return investments while financing important, revenue generating projects.  For more information visit www.yesco.com.

SOURCE YESCO

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...