Welcome!

News Feed Item

32 Million Reasons Why YESCO is an LED Industry Leader

YESCO raises the resolution bar for an iconic Las Vegas project

SALT LAKE CITY, Feb. 14, 2013 /PRNewswire/ -- YESCO skins Las Vegas Boulevard's newest retail development with the world's highest resolution LED screen to create an iconic attraction.

(­­­­­­­­­Photo:  http://photos.prnewswire.com/prnh/20130214/LA60786-a)

(Photo:  http://photos.prnewswire.com/prnh/20130214/LA60786-b)

Standing out among the endless array of signs, thematic features and unique architecture in Las Vegas is no simple task; the Boulevard's sidelines are constantly animated with the latest and greatest technologies, carefully positioned to attract and entice Vegas' wide-eyed visitors. What better way to overcome these visibility challenges than to integrate the world's most vibrant and Vegas' largest LED feature into the crown of your building?

Anchored by retail giant Walgreens, the 120' tall Harmon Corner Retail Center occupies the northeast corner of one of the most dynamic intersections in Las Vegas, with high-profile neighbors including The Cosmopolitan, Aria at City Center and Planet Hollywood. Developed by BPS Partners and designed by SH Architecture, the Harmon Corner feature was envisioned as a 'digital icon' at one of North America's busiest pedestrian intersections and to command attention from all northbound traffic – even during the sunniest of Las Vegas days. Brett Torino, a principal of the development's ownership group engaged YESCO early in the design process to ensure the high level of collaboration and coordination required between the design and engineering teams.  Precise integration was a high priority. "We set out to build the most unique and successful retail destination in the country and to realize our vision we engaged a world-class team. We knew that our ambitions for the LED screen would only be successful if we brought in a company with the creativity, technology and fabrication capabilities to deliver a turnkey project from concept to completion; YESCO did just that," stated Mr. Torino.

YESCO Electronics' 12mm SMD (Surface Mount Diode) technology was selected as the most appropriate due to its high brightness and contrast capabilities, along with the fact that the compact size of the individual modules could achieve the smooth radius required for the screen to 'skin' the architecture seamlessly. At approximately 310' wide by 60' tall, the enormous screen is populated with close to 11 million pixels, equating to almost 32 million RBG diodes; by far the highest resolution that has ever been accomplished at this scale.

Technology, engineering and installation feats aside, one of the most impressive components of this feature is the innovative control system that YESCO designed to deliver content to the immense screen. "It was a challenge as there were no existing products on the market that could handle playing content files this large. To avoid requiring twelve, six, or even three computers to run the screen, we worked with our partners to develop a custom hardware / software solution that is capable of running the entire display from a single and very powerful PC," explains Brian Henry, Creative and Technical Director for YESCO's special projects team.

During the initial design process, the YESCO project team began to imagine the amazing content possibilities and opportunities that would be afforded by such dimension and definition. Providing a spectacular canvas to support and display the variety of national and international brands housed within the development was the most obvious priority for such an elaborate feature, though the opportunity to become a 'must see' attraction through experiential content segments and public interactivity was never overlooked. It was decided that four hours of each day would be dedicated to custom programming ranging from "mind-blowing" content illusions to supporting artistic animations and interactive special events all designed and created to cause viewers to stop, snap, post and tweet. In a heavily themed landscape, the Harmon Corner feature has defined itself as Vegas' first digital icon. 

About YESCO: YESCO has been a family-owned provider of a full spectrum of sign and lighting products and services since 1920. YESCO provides custom signs of all types and sizes—from simple wayfinding plaques to towering, spectacular displays.  YESCO Electronics manufacturers versatile, color LED signs and is a leading supplier of digital billboards in North America.  YESCO Outdoor Media has approximately 1,700 billboards strategically located on major thoroughfares across nine western states.  YESCO also offers sign and lighting service franchises in states east of Colorado and throughout Canada.  Specializing in electric sign financing, YESCO Financial Solutions provides financing for businesses who want to preserve their capital for higher-return investments while financing important, revenue generating projects.  For more information visit www.yesco.com.

SOURCE YESCO

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.