Welcome!

News Feed Item

32 Million Reasons Why YESCO is an LED Industry Leader

YESCO raises the resolution bar for an iconic Las Vegas project

SALT LAKE CITY, Feb. 14, 2013 /PRNewswire/ -- YESCO skins Las Vegas Boulevard's newest retail development with the world's highest resolution LED screen to create an iconic attraction.

(­­­­­­­­­Photo:  http://photos.prnewswire.com/prnh/20130214/LA60786-a)

(Photo:  http://photos.prnewswire.com/prnh/20130214/LA60786-b)

Standing out among the endless array of signs, thematic features and unique architecture in Las Vegas is no simple task; the Boulevard's sidelines are constantly animated with the latest and greatest technologies, carefully positioned to attract and entice Vegas' wide-eyed visitors. What better way to overcome these visibility challenges than to integrate the world's most vibrant and Vegas' largest LED feature into the crown of your building?

Anchored by retail giant Walgreens, the 120' tall Harmon Corner Retail Center occupies the northeast corner of one of the most dynamic intersections in Las Vegas, with high-profile neighbors including The Cosmopolitan, Aria at City Center and Planet Hollywood. Developed by BPS Partners and designed by SH Architecture, the Harmon Corner feature was envisioned as a 'digital icon' at one of North America's busiest pedestrian intersections and to command attention from all northbound traffic – even during the sunniest of Las Vegas days. Brett Torino, a principal of the development's ownership group engaged YESCO early in the design process to ensure the high level of collaboration and coordination required between the design and engineering teams.  Precise integration was a high priority. "We set out to build the most unique and successful retail destination in the country and to realize our vision we engaged a world-class team. We knew that our ambitions for the LED screen would only be successful if we brought in a company with the creativity, technology and fabrication capabilities to deliver a turnkey project from concept to completion; YESCO did just that," stated Mr. Torino.

YESCO Electronics' 12mm SMD (Surface Mount Diode) technology was selected as the most appropriate due to its high brightness and contrast capabilities, along with the fact that the compact size of the individual modules could achieve the smooth radius required for the screen to 'skin' the architecture seamlessly. At approximately 310' wide by 60' tall, the enormous screen is populated with close to 11 million pixels, equating to almost 32 million RBG diodes; by far the highest resolution that has ever been accomplished at this scale.

Technology, engineering and installation feats aside, one of the most impressive components of this feature is the innovative control system that YESCO designed to deliver content to the immense screen. "It was a challenge as there were no existing products on the market that could handle playing content files this large. To avoid requiring twelve, six, or even three computers to run the screen, we worked with our partners to develop a custom hardware / software solution that is capable of running the entire display from a single and very powerful PC," explains Brian Henry, Creative and Technical Director for YESCO's special projects team.

During the initial design process, the YESCO project team began to imagine the amazing content possibilities and opportunities that would be afforded by such dimension and definition. Providing a spectacular canvas to support and display the variety of national and international brands housed within the development was the most obvious priority for such an elaborate feature, though the opportunity to become a 'must see' attraction through experiential content segments and public interactivity was never overlooked. It was decided that four hours of each day would be dedicated to custom programming ranging from "mind-blowing" content illusions to supporting artistic animations and interactive special events all designed and created to cause viewers to stop, snap, post and tweet. In a heavily themed landscape, the Harmon Corner feature has defined itself as Vegas' first digital icon. 

About YESCO: YESCO has been a family-owned provider of a full spectrum of sign and lighting products and services since 1920. YESCO provides custom signs of all types and sizes—from simple wayfinding plaques to towering, spectacular displays.  YESCO Electronics manufacturers versatile, color LED signs and is a leading supplier of digital billboards in North America.  YESCO Outdoor Media has approximately 1,700 billboards strategically located on major thoroughfares across nine western states.  YESCO also offers sign and lighting service franchises in states east of Colorado and throughout Canada.  Specializing in electric sign financing, YESCO Financial Solutions provides financing for businesses who want to preserve their capital for higher-return investments while financing important, revenue generating projects.  For more information visit www.yesco.com.

SOURCE YESCO

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....