|By Marketwired .||
|February 17, 2013 09:00 PM EST||
TORONTO, ONTARIO -- (Marketwire) -- 02/18/13 -- The lives of 95 babies could be saved every hour - 830,000 a year - if new mothers around the world breastfed immediately after giving birth, Save the Children said today.
In a new report, Superfood for Babies, the aid agency said that if babies receive colostrum - the mother's first milk - within an hour of birth, it will kick start the child's immune system, making them three times more likely to survive. And, if the mother continues feeding for the next six months, then a child growing up in the developing world is up to 15 times less likely to die from killer diseases like pneumonia and diarrhea.
Save the Children said the enormous progress already made in reducing child mortality could be accelerated if more moms were encouraged to breastfeed.
Despite the startling statistics, global breastfeeding rates are stalling and actually declining across East Asia and in some of Africa's most populous countries like Ethiopia and Nigeria. The prevalence of traditional practices as well as a severe shortage of health workers and examples of inappropriate marketing techniques by some baby milk substitute companies, have contributed to this.
Save the Children CEO Patricia Erb said: "Thirty years ago I worked in Latin American countries to support breastfeeding moms. I have seen how breastfeeding early and for a minimum of six months saves lives, particularly in developing countries."
The aid agency said four key factors are to blame:
-- A lack of empowerment and education for women which means that some harmful traditional practises, which undermine moms breastfeeding their babies, are still rife. Instead of live-saving colostrum, in some places, newborn babies are fed coffee, shea butter or ash in their first hour of life. -- The severe shortages of midwives and of health workers in the developing world, which means that information on the benefits of breastfeeding is inadequate, and there is not enough support to help moms once they give birth. -- Lack of adequate maternity legislation which makes breastfeeding and returning to work a challenge. In reality most mothers living in developing countries do not have access to any paid maternity leave. -- Marketing practices by some breast milk substitute companies that can result in mothers believing that formula is the best way to feed their baby even if they are unable to afford it.
Superfood for Babies also highlights questionable marketing practices adopted by some breast milk substitute companies active in emerging markets. Asia is a lucrative new market for the industry which is already worth GBP 16 billion and set to grow as whole by 31% by 2015. In East Asia and the Pacific, the number of breastfeeding mothers has fallen from 45% in 2006 to 29% in 2012.
New research by Save the Children International in Asia found mothers who cited examples of marketing activity which violate the internationally agreed code for marketing of breast milk substitutes.
In Pakistan the aid agency worked with respected pollsters Gallup to survey new mothers and health workers finding that:
-- 20% of health workers surveyed said they received branded gifts from representatives of breast milk substitute companies, including prescription pads, calendars, pens and note pads. -- 11% of mothers surveyed said they had seen or read promotional literature about breast milk substitutes whilst at hospital or a clinic.
In a snapshot of the situation in China the aid agency also spoke to mothers finding that:
-- 40% of mothers surveyed reported being given formula samples by some breast milk substitute's company representatives or health workers. Of this 60% were said to be provided by baby food company representatives, and over 30% were said to be given by health workers. -- 40% of mothers surveyed said they had been contacted directly by representatives of breast milk substitutes companies; half of them had been contacted in hospitals and over one-third by phone.
The aid agency said women who give birth with the help of skilled birth attendants are twice as likely to breastfeed in the first crucial hour and that plugging a critical gap of 3.5 million health workers would dramatically increase the number of breastfeeding moms.
Ms Erb continued: "If every baby was fed during the first hour of life - what we call the "power hour" - we estimate that up to 830,000 new-born deaths could be prevented every year; that's 95 babies every hour. And if moms were helped to breastfeed for a minimum of six months, many more children would be protected from killer diseases like pneumonia and diarrhea. It is a matter of life and death."
The aid agency said that stopping children from dying from preventable disease and hunger is possible in our lifetime but only if world leaders step up their fight with greater funding for malnutrition, and breastfeeding in particular.
Ms Erb added: "We are at a global tipping point. The Canadian government has been a leader on maternal newborn child health and nutrition and with continued leadership and global focus we could be the generation to stop children dying from preventable disease and malnutrition. This year's G8 is a once in a lifetime opportunity to focus effort on a final push to end hunger."
The aid agency is calling on:
-- The Canadian government to use the G8 in June and associated hunger summit to fund nutrition work with breastfeeding as a core component and to encourage other world leaders to follow their example. -- Other donor countries to step up their funding for nutrition. -- For every developing world country to put in place plans to increase breastfeeding rates. -- Breast milk substitute companies to increase health warnings that formula is inferior to breast milk to cover one-third of its packaging. -- All governments to turn the International Code and subsequent Resolutions on breast milk substitutes into law and ensure it is independently monitored and enforced.
Notes to editors:
- To calculate that 95 babies could be saved every hour we projected trends in both Ghana and Nepal, alongside the most recent neonatal data. This is an estimate but uses the best available evidence and reflects trends highlighted by WHO. This method assumes that the effects of breastfeeding are constant across various countries and contexts, and that the effects shown in Ghana and Nepal are a reasonable approximation to the global average. A full narrative of the calculation is available upon request.
- Predicted figures of East Asia growth have been taken from Euromonitor, Safety First: Global baby food opportunities and challenges to 2015, February 2011.
- The International Code of the Marketing of Breast Milk Substitutes is here http://www.who.int/nutrition/publications/infantfeeding/9241541601/en/
- UNICEF recently reviewed the declining rate of exclusive breastfeeding in the region and found that the overall rate, which in 2006 was 45% including China or 32% excluding China, had fallen to 29% for the whole region in 2012. This data is not comparable with current exclusive breastfeeding rates as in 2006 China measured exclusive breastfeeding up to four months and allowed for an infant's additional intake of water.
- In a rough snapshot of evidence Save the Children International spoke to 291 mothers of infants from Inner Mongolia Autonomous Region, Beijing, Jinan from Shandong Province, Shanghai, Nanjing from Jiangsu Province, and Shenzhen from Guangdong Province.
- In Pakistan Save the Children International spoke to 2400 mothers and 1200 health workers across Pakistan through respected pollsters Gallup.
To read the report, please click: http://media3.marketwire.com/docs/Superfood_for_Babies_Africa.pdf.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Mar. 26, 2017 05:15 AM EDT Reads: 6,135
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Mar. 26, 2017 03:30 AM EDT Reads: 3,844
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, provided the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” used open source attack tools that are free and available for download by anybody. Attendees learned where to find and how to operate these tools for the purpose of testing their own IT infrastructure. The...
Mar. 26, 2017 03:30 AM EDT Reads: 7,277
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 26, 2017 03:15 AM EDT Reads: 1,033
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Mar. 26, 2017 01:45 AM EDT Reads: 3,725
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 26, 2017 12:30 AM EDT Reads: 1,901
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
Mar. 26, 2017 12:30 AM EDT Reads: 5,170
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Mar. 26, 2017 12:30 AM EDT Reads: 2,905
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 26, 2017 12:15 AM EDT Reads: 761
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Mar. 26, 2017 12:00 AM EDT Reads: 4,138
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 26, 2017 12:00 AM EDT Reads: 1,739
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
Mar. 25, 2017 11:15 PM EDT Reads: 2,948
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
Mar. 25, 2017 10:45 PM EDT Reads: 3,656
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Mar. 25, 2017 09:45 PM EDT Reads: 3,577
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 25, 2017 08:45 PM EDT Reads: 2,804