|By PR Newswire||
|February 20, 2013 08:01 PM EST||
STOCKHOLM, Sweden, February 21, 2013 /PRNewswire/ --
Innovative approach will be demonstrated at the Telenor Connexion stand 32C in the Connected City
Digital Route AB, a leading provider of mediation and data integration solutions for the communications industry has announced that, with Procera Networks, Inc. (NASDAQ: PKT), the global intelligent policy enforcement company, it is powering an exciting new machine-to-machine showcase for Telenor Connexion, a leading enabler of connected services. The innovative approach will be showcased in "The evolution of a connected service" demo at Mobile World Congress, February 25-28 in Barcelona, Spain.
The demonstration illustrates the processing requirements demanded to support the evolution of machine-to-machine services from simple telematics to today's growing range of more complex offerings such as infotainment. If this trend is to become profitable for the Service Provider and the manufacturer, the need to differentiate traffic is critical. An example is segmenting traffic that would be paid for by the content provider versus that purchased and paid for by the end user.
DigitalRoute and Procera's solution demonstrates the necessary traffic monitoring capabilities including counting and control. It segments traffic, deploys counters to monitor usage and then activates controls when allowances are exceeded. These are important functions for Telenor Connexion to enable more flexible business models.
The showcase is particularly relevant and timely because it demonstrates the transformation of machine-to-machine services beyond simple device metering and towards monetizing any type of activity between connected devices on any data network. The demo Telenor Connexion will showcase in Barcelona is an example of this.
Here, data content derives from both telematics (in this case, the car's engine diagnostic systems) and also to apps that are used by the car's infotainment system. An example of the latter is the use of Spotify, TuneIn Radio and e-books, which allow the driver of the car to access entertainment without having to manually manage over-the-air radio broadcasts, CDs, and other "hard" devices that require greater physical interaction while driving.
For auto manufacturers and dealers, "connected cars" present a growing commercial market opportunity but to capitalize on it, they need to ensure they build relationships with M2M connectivity providers who offer the necessary traffic segmentation. This is why, for both Telenor Connexion and other operators, the showcase is so compelling. It allows some data consumption to be charged in a B2B mode to partners and other consumption in a B2C mode to the end-use of the content but in all cases meets the manufacturer's requirements. Other content services still might be classified as sponsored content, for instance data volumes based on a Spotify offer.
Three technology components are central to the showcase. First, the in-car connected device and its resident apps. These include a data volume display of real time, updated usage information.
Second, DigitalRoute's MediationZone Policy Control and Usage Management solution, which manages integration between the in-car device data volume display and MediationZone as well as the integration between the MediationZone and the Procera nodes. The functionality showcased here demonstrates how MediationZone can manage consumed data volumes, thresholds and policy reactions to thresholds in real time. MediationZone exposes this data over an API for the in-car connected device to present usage and thresholds. It further enables the creation of split charging records, based on the usage volumes reported.
Thirdly, Procera's PacketLogic solution does reliable classification of data traffic, and generates detailed billing records. PacketLogic's ability to analyze usage patterns enables service providers to enhance the service and develop new offerings.
Said Robert Brunbäck, CMO, Telenor Connexion: We are in the market to help our customers become more competitive. Enabling new and more dynamic business models for connected services, for example in the car, is of vital importance in today's fast-changing marketplace. Together with DigitalRoute and Procera we showcase a concrete example of how new service offerings can be realized. "
Added Jan Karlsson, CEO, DigitalRoute, "the evolution of the machine-to-machine services opportunity from simple telematics to more complex offerings makes MediationZone a key component in the process of achieving profitability. We are delighted to enable Telenor Connexion's pilot, and believe that the car demo will be one of the highlights in Barcelona this year."
Jon Linden, Chief Strategy Officer, Procera Networks "Procera is very excited about the use case demonstrated by Telenor Connexion at Mobile World Congress. We believe in the prospect of M2M as a new business opportunity for service providers, and PacketLogic offers great value to these environments by providing intelligence about the network traffic, devices, location and more."
DigitalRoute and MediationZone are registered trademarks of Digital Route AB. All other trademarks are the property of their respective owners.
Additional DigitalRoute information:
Follow DigitalRoute on Facebook
Follow DigitalRoute on Twitter
Follow DigitalRoute on LinkedIn
Join the conversation in our Mediation system professionals group on LinkedIn
For more information contact:
Keith Brody, Director of Global Marketing
Email: [email protected]
Digital Route AB
Michaela Nylund, Marketing Manager
Email: [email protected]
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
May. 31, 2016 04:00 PM EDT Reads: 2,710
SYS-CON Events announced today that Zerto will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clou...
May. 31, 2016 03:50 PM EDT Reads: 119
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
May. 31, 2016 03:45 PM EDT Reads: 2,158
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
May. 31, 2016 03:15 PM EDT Reads: 960
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
May. 31, 2016 03:00 PM EDT Reads: 3,306
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
May. 31, 2016 03:00 PM EDT Reads: 2,013
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
May. 31, 2016 02:45 PM EDT Reads: 867
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
May. 31, 2016 02:45 PM EDT Reads: 3,195
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
May. 31, 2016 02:45 PM EDT Reads: 1,727
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 31, 2016 02:30 PM EDT Reads: 1,488
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
May. 31, 2016 02:15 PM EDT Reads: 914
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 31, 2016 02:00 PM EDT Reads: 3,131
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 31, 2016 01:45 PM EDT Reads: 1,791
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 31, 2016 12:30 PM EDT Reads: 1,405
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
May. 31, 2016 12:15 PM EDT Reads: 947