Welcome!

News Feed Item

DigitalRoute's and Procera Networks' Traffic Segmentation and Split Billing Solutions to Be Showcased at the Mobile World Congress

STOCKHOLM, Sweden, February 21, 2013 /PRNewswire/ --

Innovative approach will be demonstrated at the Telenor Connexion stand 32C in the Connected City

Digital Route AB, a leading provider of mediation and data integration solutions for the communications industry has announced that, with Procera Networks, Inc. (NASDAQ: PKT), the global intelligent policy enforcement company, it is powering an exciting new machine-to-machine showcase for Telenor Connexion, a leading enabler of connected services. The innovative approach will be showcased in "The evolution of a connected service" demo at Mobile World Congress, February 25-28 in Barcelona, Spain.

The demonstration illustrates the processing requirements demanded to support the evolution of machine-to-machine services from simple telematics to today's growing range of more complex offerings such as infotainment. If this trend is to become profitable for the Service Provider and the manufacturer, the need to differentiate traffic is critical. An example is segmenting traffic that would be paid for by the content provider versus that purchased and paid for by the end user.

DigitalRoute and Procera's solution demonstrates the necessary traffic monitoring capabilities including counting and control. It segments traffic, deploys counters to monitor usage and then activates controls when allowances are exceeded. These are important functions for Telenor Connexion to enable more flexible business models.

The showcase is particularly relevant and timely because it demonstrates the transformation of machine-to-machine services beyond simple device metering and towards monetizing any type of activity between connected devices on any data network. The demo Telenor Connexion will showcase in Barcelona is an example of this.

Here, data content derives from both telematics (in this case, the car's engine diagnostic systems) and also to apps that are used by the car's infotainment system. An example of the latter is the use of Spotify, TuneIn Radio and e-books, which allow the driver of the car to access entertainment without having to manually manage over-the-air radio broadcasts, CDs, and other "hard" devices that require greater physical interaction while driving.

For auto manufacturers and dealers, "connected cars" present a growing commercial market opportunity but to capitalize on it, they need to ensure they build relationships with M2M connectivity providers who offer the necessary traffic segmentation. This is why, for both Telenor Connexion and other operators, the showcase is so compelling. It allows some data consumption to be charged in a B2B mode to partners and other consumption in a B2C mode to the end-use of the content but in all cases meets the manufacturer's requirements. Other content services still might be classified as sponsored content, for instance data volumes based on a Spotify offer.

Three technology components are central to the showcase. First, the in-car connected device and its resident apps. These include a data volume display of real time, updated usage information.

Second, DigitalRoute's MediationZone Policy Control and Usage Management solution, which manages integration between the in-car device data volume display and MediationZone as well as the integration between the MediationZone and the Procera nodes. The functionality showcased here demonstrates how MediationZone can manage consumed data volumes, thresholds and policy reactions to thresholds in real time. MediationZone exposes this data over an API for the in-car connected device to present usage and thresholds. It further enables the creation of split charging records, based on the usage volumes reported.

Thirdly, Procera's PacketLogic solution does reliable classification of data traffic, and generates detailed billing records. PacketLogic's ability to analyze usage patterns enables service providers to enhance the service and develop new offerings.

Said Robert Brunbäck, CMO, Telenor Connexion: We are in the market to help our customers become more competitive. Enabling new and more dynamic business models for connected services, for example in the car, is of vital importance in today's fast-changing marketplace.  Together with DigitalRoute and Procera we showcase a concrete example of how new service offerings can be realized.  "

Added Jan Karlsson, CEO, DigitalRoute, "the evolution of the machine-to-machine services opportunity from simple telematics to more complex offerings makes MediationZone a key component in the process of achieving profitability. We are delighted to enable Telenor Connexion's pilot, and believe that the car demo will be one of the highlights in Barcelona this year."

Jon Linden, Chief Strategy Officer, Procera Networks "Procera is very excited about the use case demonstrated by Telenor Connexion at Mobile World Congress. We believe in the prospect of M2M as a new business opportunity for service providers, and PacketLogic offers great value to these environments by providing intelligence about the network traffic, devices, location and more."

DigitalRoute and MediationZone are registered trademarks of Digital Route AB. All other trademarks are the property of their respective owners.

Additional DigitalRoute information:
Follow DigitalRoute on Facebook
Follow DigitalRoute on Twitter
Follow DigitalRoute on LinkedIn
Join the conversation in our Mediation system professionals group on LinkedIn
For more information contact:
Digital RouteAB
Keith Brody, Director of Global Marketing
Email: [email protected]
Phone: +44(0)790-024-5994

Digital Route AB
Michaela Nylund, Marketing Manager
Email: [email protected]
Phone: +46(0)739-543-027


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...