Welcome!

News Feed Item

Having Children Makes Us More Creative and Want to Write! But Parents do Worry About Being Entertaining

LONDON, February 21, 2013 /PRNewswire/ --

As the school holidays draws to a close, new research reveals 50% of parents in the UK feel that their creativity has improved as a result of having a young family.  Yet more than eight out of 10 of parents admit to struggling to entertain their children.  Over 70% either run out of ideas, say they are too tired or too stressed and almost a quarter (23%) admit they can find it boring.

However, the 'Munch Time Creative Awakening Survey' - commissioned by yogurt brand Munch Bunch® - has uncovered a creative outlet that benefits both parent and child.  According to the survey,more than a quarter of parents harbour ambitions to write a children's story and the annual Munch Time Story Writing Competition, live from Friday 22nd February, is a window to put pen to paper and maybe even kick start a new career!

Inspired by the successes of writers such as J.K Rowling and Julia Donaldson, the survey found that the number one creative career choice aimed at children, among parents, is being an author.  With his new publishing deal, it seems that Chelsea footballer Frank Lampard is in agreement!:

  1. Children's author (28%)
  2. Children's fashion designer (22%)
  3. Children's entertainer (19%)
  4. Children's artist (18%)
  5. Children's TV/film scriptwriter (16% of Mums and Dads)

Actress and mum-of-two Tamzin Outhwaite is supporting the Munch Time campaign and encouraging parents to create their own children's story, inspired by Munch the cow. She said:

"Making up stories for your children is a lovely bonding activity for parents and children alike. My eldest daughter Florence likes nothing better than starring in her own special story and we often share stories as a family in our household - we especially like singing them too!"

The Munch Time survey found that Dadfinds it hardest to dedicate quality time to creative play.Half of parents polled said Mums are the most hands-on, followed by grandparents (19%), then Dad (12%).

According to Andrew Watson, author of 'Teach Yourself: Be A Great Dad' and father of two, creativity is one of the most valuable skills parents can impart to their children and Dads can play a key role. He explains: "Anyone can work hard; what sets apart the truly successful is their level of creativity. Sitting down with your child and creating a unique story just for them offers enormous benefits to both parent and child. It's a great way to explore children's feelings, expectations and concerns. Stories offer nothing less than a rehearsal for life."

For further information on entering the Munch Time story writing competition visit: http://www.munchtime.co.uk.  

Munch Time Ireland also launches on 22nd February: http://www.munchtimeireland.ie

Notes to editors:

  • Research was conducted in December 2012 by Onepoll. 1,000 UK Mums and Dads, with children aged 2-5 years old were polled
  • The Munch Time story writing competition is in its fifth year
  • Previous winners have subsequently secured publishing deals and established successful careers in writing

For further regional research findings, case studies and interviews, please contact: [email protected] +44(0)7787-537705 ; [email protected] +44(0)7812-339313.



More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Leading cloud-centric IT organizations are establishing core capabilities to improve productivity, control costs and provide a highly responsive end-user experience. Key steps along this journey include creating an end-user cloud services catalog, automating workflows and provisioning, and implementing IT showback and chargeback. In his session at 19th Cloud Expo, Mark Jamensky, executive vice president of Products at Embotics, will walk attendees through an in-depth case study of enterprise I...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...