Click here to close now.




















Welcome!

News Feed Item

Having Children Makes Us More Creative and Want to Write! But Parents do Worry About Being Entertaining

LONDON, February 21, 2013 /PRNewswire/ --

As the school holidays draws to a close, new research reveals 50% of parents in the UK feel that their creativity has improved as a result of having a young family.  Yet more than eight out of 10 of parents admit to struggling to entertain their children.  Over 70% either run out of ideas, say they are too tired or too stressed and almost a quarter (23%) admit they can find it boring.

However, the 'Munch Time Creative Awakening Survey' - commissioned by yogurt brand Munch Bunch® - has uncovered a creative outlet that benefits both parent and child.  According to the survey,more than a quarter of parents harbour ambitions to write a children's story and the annual Munch Time Story Writing Competition, live from Friday 22nd February, is a window to put pen to paper and maybe even kick start a new career!

Inspired by the successes of writers such as J.K Rowling and Julia Donaldson, the survey found that the number one creative career choice aimed at children, among parents, is being an author.  With his new publishing deal, it seems that Chelsea footballer Frank Lampard is in agreement!:

  1. Children's author (28%)
  2. Children's fashion designer (22%)
  3. Children's entertainer (19%)
  4. Children's artist (18%)
  5. Children's TV/film scriptwriter (16% of Mums and Dads)

Actress and mum-of-two Tamzin Outhwaite is supporting the Munch Time campaign and encouraging parents to create their own children's story, inspired by Munch the cow. She said:

"Making up stories for your children is a lovely bonding activity for parents and children alike. My eldest daughter Florence likes nothing better than starring in her own special story and we often share stories as a family in our household - we especially like singing them too!"

The Munch Time survey found that Dadfinds it hardest to dedicate quality time to creative play.Half of parents polled said Mums are the most hands-on, followed by grandparents (19%), then Dad (12%).

According to Andrew Watson, author of 'Teach Yourself: Be A Great Dad' and father of two, creativity is one of the most valuable skills parents can impart to their children and Dads can play a key role. He explains: "Anyone can work hard; what sets apart the truly successful is their level of creativity. Sitting down with your child and creating a unique story just for them offers enormous benefits to both parent and child. It's a great way to explore children's feelings, expectations and concerns. Stories offer nothing less than a rehearsal for life."

For further information on entering the Munch Time story writing competition visit: http://www.munchtime.co.uk.  

Munch Time Ireland also launches on 22nd February: http://www.munchtimeireland.ie

Notes to editors:

  • Research was conducted in December 2012 by Onepoll. 1,000 UK Mums and Dads, with children aged 2-5 years old were polled
  • The Munch Time story writing competition is in its fifth year
  • Previous winners have subsequently secured publishing deals and established successful careers in writing

For further regional research findings, case studies and interviews, please contact: [email protected] +44(0)7787-537705 ; [email protected] +44(0)7812-339313.



More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...