Welcome!

News Feed Item

Having Children Makes Us More Creative and Want to Write! But Parents do Worry About Being Entertaining

LONDON, February 21, 2013 /PRNewswire/ --

As the school holidays draws to a close, new research reveals 50% of parents in the UK feel that their creativity has improved as a result of having a young family.  Yet more than eight out of 10 of parents admit to struggling to entertain their children.  Over 70% either run out of ideas, say they are too tired or too stressed and almost a quarter (23%) admit they can find it boring.

However, the 'Munch Time Creative Awakening Survey' - commissioned by yogurt brand Munch Bunch® - has uncovered a creative outlet that benefits both parent and child.  According to the survey,more than a quarter of parents harbour ambitions to write a children's story and the annual Munch Time Story Writing Competition, live from Friday 22nd February, is a window to put pen to paper and maybe even kick start a new career!

Inspired by the successes of writers such as J.K Rowling and Julia Donaldson, the survey found that the number one creative career choice aimed at children, among parents, is being an author.  With his new publishing deal, it seems that Chelsea footballer Frank Lampard is in agreement!:

  1. Children's author (28%)
  2. Children's fashion designer (22%)
  3. Children's entertainer (19%)
  4. Children's artist (18%)
  5. Children's TV/film scriptwriter (16% of Mums and Dads)

Actress and mum-of-two Tamzin Outhwaite is supporting the Munch Time campaign and encouraging parents to create their own children's story, inspired by Munch the cow. She said:

"Making up stories for your children is a lovely bonding activity for parents and children alike. My eldest daughter Florence likes nothing better than starring in her own special story and we often share stories as a family in our household - we especially like singing them too!"

The Munch Time survey found that Dadfinds it hardest to dedicate quality time to creative play.Half of parents polled said Mums are the most hands-on, followed by grandparents (19%), then Dad (12%).

According to Andrew Watson, author of 'Teach Yourself: Be A Great Dad' and father of two, creativity is one of the most valuable skills parents can impart to their children and Dads can play a key role. He explains: "Anyone can work hard; what sets apart the truly successful is their level of creativity. Sitting down with your child and creating a unique story just for them offers enormous benefits to both parent and child. It's a great way to explore children's feelings, expectations and concerns. Stories offer nothing less than a rehearsal for life."

For further information on entering the Munch Time story writing competition visit: http://www.munchtime.co.uk.  

Munch Time Ireland also launches on 22nd February: http://www.munchtimeireland.ie

Notes to editors:

  • Research was conducted in December 2012 by Onepoll. 1,000 UK Mums and Dads, with children aged 2-5 years old were polled
  • The Munch Time story writing competition is in its fifth year
  • Previous winners have subsequently secured publishing deals and established successful careers in writing

For further regional research findings, case studies and interviews, please contact: [email protected] +44(0)7787-537705 ; [email protected] +44(0)7812-339313.



More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
"MathFreeOn.com is a line coding platform for engineers and scientists. When they want to solve an engineering problem and they have to use software - they have to pay a lot of money for licenses - but with MathFreeOn you don't have to pay a lot of money. Just go to our site and write the code and you can check the result right away," explained Simon Lee, CMO of MathFreeOn, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Cla...
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
Infrastructure is widely available, but who’s managing inbound/outbound traffic? Data is created, stored, and managed online – who is protecting it and how? In his session at 19th Cloud Expo, Jaeson Yoo, SVP of Business Development at Penta Security Systems Inc., discussed how to keep any and all infrastructure clean, safe, and efficient by monitoring and filtering all malicious HTTP/HTTPS traffic at the OSI Layer 7. Stop attacks and web intruders before they can enter your network.