|By PR Newswire||
|February 21, 2013 02:01 AM EST||
LONDON, February 21, 2013 /PRNewswire/ --
Campaign pioneers The Body Shop and Cruelty Free International celebrate after 20 years of activism
After over 20 years of campaigning, ethical beauty retailer The Body Shop and non-profit organisation Cruelty Free International are finally celebrating the end to animal testing for cosmetics in Europe with the anticipated announcement that the import and sale of animal tested cosmetic products and ingredients is to be banned in the EU on 11th March 2013.
This ground breaking victory means that from 11th March onwards, anyone who wishes to sell new cosmetic products and ingredients in the EU must not test them on animals anywhere in the world. The ban affects all cosmetics including toiletries and beauty products from soap to toothpaste. The Body Shop is one of the few beauty brands who will not be affected by the ban, having always been Against Animal Testing.
The Body Shop and Cruelty Free International are launching a range of special commemorative activities in the countdown to 11th March, sparked by personal confirmation from Commissioner Tonio Borg that the ban is due to go ahead as proposed. Mr Borg wrote in a recent letter to the animal testing campaigners, "I believe that the ban should enter into force in March 2013 as Parliament and Council have already decided. I am therefore not planning to propose a postponement or derogation to the ban."
The proposed ban sends a strong message worldwide in support of cruelty free beauty and in particular to countries such as China, who still demand animal testing for cosmetics, to also respond and ban testing on animals.
Cruelty Free International Chief Executive, Michelle Thew said: "This is truly an historic event and the culmination of over 20 years of campaigning. Now we will apply our determination and vision on a global stage to ensure that the rest of the world follows this lead."
Paul McGreevy, International Values Director at The Body Shop paid tribute to customers who have supported the company's campaign against animal testing in cosmetics for many years and said: "This great achievement in Europe is only the closure of one chapter. The future of beauty must be cruelty free."
In 1991, the BUAV (founder of Cruelty Free International) established a European coalition of leading animal protection organisations across Europe (ECEAE) with the objective to end the use of animal testing for cosmetics. This set in motion a high-profile public and political campaign across Europe spanning over 20 years. In 1993, The Body Shop, the first beauty company to take action on animal testing for cosmetics, supported the campaign by enlisting the support of its consumers across Europe. Three years later in 1996, Dame Anita Roddick, founder of The Body Shop, joined members of the ECEAE and MEPs in presenting a petition containing 4 million signatures to the European Commission.
In 2012, the BUAV established Cruelty Free International, the first global organisation dedicated to ending cosmetics animal testing worldwide. The Body Shop together with Cruelty Free International launched a new international campaign which has so far resulted in customers from 55 countries signing a global pledge supporting an end to animal testing for cosmetics forever.
Notes to editors:
The EU ban on the import and sale of animal tested products has been planned since 2009, however many beauty companies were expecting the ban to be delayed or derogated. The new European Commissioner for Health and Consumer Policy, Tonio Borg, confirmed in a recent letter that the ban is to remain in place.
"I believe that the ban should enter into force in March 2013 as Parliament and Council have already decided. I am therefore not planning to propose a postponement or derogation to the ban. This decision also means that we need to step up our efforts in the development, validation and acceptance of alternative methods as well as in the international recognition of these methods. I know that ECEAE has been a valuable and knowledgeable partner in these areas and I count on your future support."
Cruelty Free International Chief Executive Michelle Thew is meeting with Commissioner Tonio Borg on Wednesday 30th January on behalf of the European Coalition to End Animal Experiments (ECEAE) to discuss the implementation of the ban.
Banning animal testing in the EU: a long, slow road to victory
1898 - The British Union for the Abolition of Vivisection (BUAV) was founded to campaign against all forms of animal testing
1973 - The BUAV first brought the issue of cosmetics testing on animals to public attention
1990 - The BUAV established the European Coalition to End Cosmetics Tests on Animals (now the European Coalition to End Animal Experiments - ECEAE) an alliance of leading European animal organisations formed for the purpose of ending animal tests for cosmetics in the EU
1991 - The BUAV and ECEAE organise an international march and rally in Brussels and an iconic, larger than life 'laboratory rabbit' Vanity tours countries across Europe to urge MEPs to vote to end animal tests for cosmetics
1993 - The Body Shop embarks upon a European-wide campaign to end animal testing for cosmetics in the EU
1996 - Anita Roddick, founder of The Body Shop, joined members of the ECEAE, MEPs and Chrissie Hynde in presenting a petition containing 4 million signatures to the European Commission to end animal testing for cosmetics
2004 - A ban on animal testing of finished cosmetic products (but not ingredients) was imposed in Europe.
2009 - Testing of cosmetic ingredients on animals anywhere in the EU is made illegal, as was selling or importing into the EU any animal tested ingredients to be used in cosmetics. However, three animal tests were made exempt in order to allow non-animal tests to be validated.
2011 - The BUAV and its European partners launch the No Cruel Cosmetics campaign to call for the import and sales ban to be implemented in 2013 as planned without delay or derogation.
2012 - The Body Shop supports the launch of Cruelty Free International by the BUAV. Together, they campaign for a global ban on animal testing for cosmetics.
11th March 2013 - a complete ban on animal testing for cosmetics is implemented in the EU
For further information, interviews, images and quotes, please contact the Cruelty Free International media office:
[email protected] Tel: +44 (0) 7850 510 955/+44 (0) 207 619 6978
About The Body Shop
The Body Shop International plc is the original, naturally-inspired and ethical beauty brand, with over 2,700 stores in over 60 markets worldwide. The Body Shop seeks out wonderful natural ingredients from all four corners of the globe to deliver products bursting with effectiveness, to enhance your natural beauty. By striving to use the planet's resources wisely, The Body Shop searches for outstanding natural materials and ingredients from across the globe to include in its range of products. The Body Shop is proud to have been the first beauty brand to have brought the benefits of fair trade to the beauty industry through its own unique Community Fair Trade programme, to have introduced 100% recycled packaging, and to raise funds and awareness on key issues of the day, including the sex trafficking of the most vulnerable in our society, children and young people.
The Body Shop has received the recognition of organisations including the British RSPCA, Royal Society for the Prevention of Cruelty to Animals, having been proudly awarded the prestigious RSPCA 'Lifetime Achievement Award 2009', "in recognition of the significant contribution the company has made in helping to achieve a ban on animal testing and in particular the work carried out by its late founder Dame Anita Roddick." In addition The Body Shop is pleased its products continue to win illustrious awards and accolades internationally. The brand continues to be cited as an 'ethical' and 'green brand'.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
May. 2, 2016 05:30 PM EDT Reads: 1,521
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 2, 2016 05:15 PM EDT Reads: 962
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 2, 2016 05:00 PM EDT Reads: 1,071
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
May. 2, 2016 04:00 PM EDT Reads: 885
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 2, 2016 03:45 PM EDT Reads: 1,325
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
May. 2, 2016 03:30 PM EDT Reads: 1,045
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 2, 2016 03:00 PM EDT Reads: 290
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 2, 2016 02:45 PM EDT Reads: 1,059
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 2, 2016 02:00 PM EDT Reads: 925
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 2, 2016 12:30 PM EDT Reads: 1,268
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
May. 2, 2016 12:00 PM EDT Reads: 1,542
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 2, 2016 11:45 AM EDT Reads: 936
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
May. 2, 2016 11:30 AM EDT Reads: 1,026
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
May. 2, 2016 10:00 AM EDT Reads: 2,624
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 2, 2016 10:00 AM EDT Reads: 1,016