Welcome!

News Feed Item

North Plains to Present at the Technology for Marketing & Advertising Show

North Plains, the leader in helping companies leverage their visual media assets, today announced that Ruth Knight, International Sales and Marketing Director, North Plains will be speaking at Technology for Marketing & Advertising (TFM&A) 26-27 February 2013. Additionally, Knight will be presenting a case study with the world’s leading premium drinks company, Diageo, on how the company leverages brand asset management to improve its productivity. Knight will join other North Plains staff at stand H20 during the event to highlight how North Plains’ product portfolio – On Brand, Xinet and Telescope – address the creative marketing lifecycle to more effectively create, manage and improve marketing agility and profitability.

The show will be the first European event to showcase all three solutions following North Plains’ acquisition of VYRE in December 2012. Defined as a “Visionary” in the February 2013 Gartner MRM Magic Quadrant report, North Plains will be discussing the challenges facing marketers and brand owners in creating and maintaining brand value, and driving marketing agility. As part of the promotions for the event, VIP attendees who visit the North Plains booth will have the opportunity to be entered into a draw to win one of five personalised bottles of Johnnie Walker.

At the show, Knight will be presenting, “The 4P's You May Not Have Heard Of: Transforming Marketing Into a Profit Centre Through MRM.” The presentation will focus on how marketing can provide greater return by leveraging MRM to align people, processes, performance measurement and optimisation.

In addition, Stephen McKillop, Global Project Lead at Diageo will join Knight for a case study presentation, “Diageo SmartBrand: The Evolution of a Global BAM. How SmartBrand Increases Productivity and Reduces Risks, Delivering a Six Times Payback.”

In its 13th year, TFM&A is considered to be the UK's largest and longest running event for the marketing, media and advertising industry.

What:

  Technology for Marketing & Advertising (TFM&A)
 
Presentation: “The 4P's You May Not Have Heard Of: Transforming Marketing Into a Profit Centre Through MRM,” 26 February, 15:00 at the Future Trends Theatre
 
Case Study: “Diageo SmartBrand: The Evolution of a Global BAM. How SmartBrand Increases Productivity and Reduces Risks, Delivering a Six Times Payback,” 27 February, 14:00 at the CRM & Multi-Channel Theatre
 

Who:

Ruth Knight, International Sales and Marketing Director, North Plains
 

When:

26-27 February 2013
 

Where:

Earls Court 2, London

Not attending the show? You can get more company information at:

Web: www.northplains.com/

Twitter: @northplains

LinkedIn: www.linkedin.com/company/north-plains-systems

About North Plains

North Plains is recognized as the world leader in helping companies effectively leverage their visual media content including images, photos, videos, 3D designs, and others to maximize market success. Providing a complete array of products, services and solutions, North Plains is uniquely positioned to help corporate marketers, advertisers, content creators, and publishers to be more agile in the creative development process, and in the management and distribution of marketing and brand communications. Since 1994, North Plains has helped its customers stay ahead of their rapidly changing marketing needs by expanding and evolving its suite of offerings to include Digital Asset Management (DAM), Marketing Resources Management (MRM), Brand Asset Management (BAM), Creative Workflow and more. With offices in Canada, USA and Europe, North Plains counts many of the world’s leading companies and brands among its 1,400+ clients and 1,000,000+ users. For more information, please visit www.northplains.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...