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Raising Asset Tracking to New Heights

AT&T and OnAsset Bring Connectivity to Airplane Cargo

DALLAS, Feb. 26, 2013 /PRNewswire/ -- AT&T* Machine-to-Machine (M2M) solutions are going to reach a new high: about 30,000 feet. The company today announced that it is working with OnAsset Intelligence Inc., a leader in freight intelligence, to help airlines and their customers track high-value cargo across the world.

The new service will combine OnAsset's hardware and software with the power of the global AT&T network. In addition to tracking devices, customers will have access to OnAsset's cloud-based Vision platform, which gives users insight into the location and condition of cargo while it's in transit. The Vision platform also allows airlines and their clients to schedule shipments, set email and text message alerts, manage routes and more.

OnAsset offers a unique, patented technology called FlightSafe® that has been approved by major commercial airlines and complies with Federal Aviation Administration (FAA) regulations.  The wireless asset tracking device can sense when it's placed on an aircraft and adjust its settings. All onboard radios automatically stop transmitting and remain off throughout the flight.  After the aircraft lands, the SENTRY FlightSafe® device automatically turns radios on and tracks cargo through to final destination.

The initial version of the asset tracking solution, using OnAsset's SENTRY 400 FlightSafe® device, is now available for AT&T business customers. Later this year, AT&T and OnAsset expect to offer a next-generation device in addition to the SENTRY 400 to give airlines a more compact and cost-effective option. AT&T will be the exclusive wireless provider for these solutions globally.

"Tracking valuable cargo during air travel has always been a challenge because of concerns about radio frequency emissions," said Chris Hill, Senior Vice President, Advanced Business Solutions, AT&T. "Our relationship with OnAsset will enable us to support the same kind of M2M solutions for air freight that our customers rely on for ground and sea shipping."

The AT&T and OnAsset joint asset tracking solution will operate internationally. Through global roaming agreements, AT&T can provide wireless M2M connectivity in nearly 200 countries.

Recently, AT&T has seen increasing demand for M2M solutions. Connected device opportunities with business customers have tripled in the past year, and at the end of 2012, AT&T had 14.3 million connected devices on its network.

"AT&T consistently demonstrates best-in-class performance in the Mobile Asset Tracking software application category," said Jeanine Sterling, Principal Analyst, Mobile and Wireless, Frost & Sullivan.1 "AT&T has successfully focused on providing its business customers with both breadth and quality when it comes to mobile asset tracking solutions." 

The service with OnAsset will join an award-winning portfolio of mobile asset tracking solutions from AT&T, which includes a variety of fleet management, workforce and asset tracking applications. For more information, visit

1Frost & Sullivan, "2012 North American Business Choice Award for Overall Best Mobile Asset Tracking Solution." September 2012.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at or follow our news on Twitter at @ATT, on Facebook at and YouTube at

© 2013 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Cautionary Language Concerning Forward-Looking Statements
Information set forth in this press release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this news release based on new information or otherwise.


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