|By PR Newswire||
|February 28, 2013 07:29 AM EST||
PLANEGG, Germany, February 28, 2013 /PRNewswire/ --
Making innovation accessible
With the goal of making 3M's technologies and innovations more tangible and easier to experience, Design Group Italia (DGI) and 3M GTG have redeveloped and transformed the 3M Innovation Center in Sollentuna, Sweden. The impressive technology and innovation show has now been inaugurated.
Technology as a fascinating experience
3M products range from scrub sponges to medical technology. In order to make this spectrum easier to experience, Milan based innovation consultancy DGI together with German digital technology specialists 3M GTG and Swedish architect Alexander Ahnebrink have teamed up to develop a concept that includes several experience areas. Visitors are provided with a comprehensive picture of 3M technology as well as new ideas and suggestions for problem solutions. 3M benefits from the lively exchange with customers and interested parties.
A focus on the user experience
Allowing 3M innovations to be experienced through various senses lies at the heart of the new concept. To turn the information on display into an enjoyable and inspiring event, the space is structured into three areas according to a story with three chapters, with both technologies and visitors as protagonists: "3M Works", "How 3M works" and "How 3M can work for you". Each area creates anticipation for the subsequent, implementing a fluid movement and customer experience through the center. Visitors will become acquainted with 3M technologies via physical, virtual and social interaction: Not merely a one directional flow of information, they will also be able to try out technologies first hand, search for additional information and pursue the topics that inspire them virtually. For a more heightened exchange, lounges and creative spaces are available where solutions to problems can be more thoroughly explored.
Further development of the presentation space
"What we had in the past was a product display area. What we have now is an innovation center where we show technology and where people can interact in a different way on applications." explains Lars Hanseid, Managing Director of 3M Nordic Region. As a result, 3M technology and other sources of data serve to inspire and enable the finding of solutions. That is made possible via interactive media where relevant content is offered - processed via a semantic engine in real time. "Flexible content is the prerequisite for the intensive analysis of customers' problems," says Daniel Steinbichler, CEO of 3M GTG. "A relationship at eye level comes about when I'm able to respond to my counterpart. Digital content in social spaces leaves rigid concepts far behind."
Both visitors and 3M benefit from the flexibility. Thanks to the virtual component, the offering is up-to-date at all times without expending a great deal of effort. "The Innovation Center has to keep pace with the developments of 3M and 3M's needs," clarifies Sigurdur Thorsteinsson, partner of DGI. In the future, it will be possible to connect all the data sources that are relevant for the visitor experience. "That way, the latest technology will be available to the visitors in real time."
Holistic brand experience
In order for the 3M brand to be tangible on the whole, the 3M Innovation Center is pursuing a "glocal" concept that fulfills both local and global criteria: The technologies relevant for the Scandinavian market will be presented. At the same time, visitors are introduced to the values and purposes of the globally active innovation company.
Tangible added value for visitors and customers
As a result, customers will be given a comprehensive look at a complex company that has a very wide range of technologies. In particular, they will become acquainted with the offering within the context of their own questions, and they will be offered a wealth of information and solution approaches related to them. Daniel Steinbichler envisions further developments here: "We are working specifically on making accessible the organization of and ideas behind a visit to an innovation center." Plans call for summaries and interpretations that will be offered directly by the company's CRM system. As a result, it will be easier to utilize the intensive exchange between the customer and the company in the Innovation Center for further cooperation.
Replicate successful concept
The successful implementation of the 3M Innovation Center in Sweden is arousing a great deal of interest worldwide among 3M branches. DGI and 3M GTG are already working on other projects in Europe and Africa. "We view this dynamic as a seal of approval for the very productive cooperation between DGI and us," Michele Ridi, 3M GTG's Design Director, happily reports. This success could raise the quality of experience at the already existing center even higher: Virtual networking of the various locations is already being deliberated intensively.
4 973 characters with spaces
About 3M GTG
3M GTG are experts when it comes to digital communication. Using digital technology as part of extensive concepts we work on environments that open up greater opportunities for people. Our solutions create spaces with a high quality of experience, spaces that expand people's horizons and furnish them with tools that allow them to move forward more easily and more quickly.
More information about 3M GTG and its projects
Contact information for Europe:
3M GTG Headquarters
Münchner Strasse 2c
82152 Planegg / Munich, Germany
E-mail: [email protected]
Contact information for Asia Pacific:
3M GTG Office Shanghai
Room 102, Building 8, No. 1498 Kaixuan Rd.
Changning District, Shanghai 200052
People's Republic of China
E-mail: [email protected]
Contact information for the Middle East / Africa:
3M GTG Office Middle East
3M Commercial Graphics
3M Gulf, Dubai Internet City, Bldg No. 10,
PO Box 20191 Dubai, UAE
E-mail: [email protected]
SOURCE 3M Deutschland GmbH
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
Jan. 21, 2017 10:00 AM EST Reads: 5,657
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
Jan. 21, 2017 10:00 AM EST Reads: 5,084
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
Jan. 21, 2017 07:45 AM EST Reads: 2,445
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
Jan. 21, 2017 07:30 AM EST Reads: 1,300
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Jan. 21, 2017 07:15 AM EST Reads: 933
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Jan. 21, 2017 06:45 AM EST Reads: 1,948
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
Jan. 21, 2017 06:30 AM EST Reads: 1,656
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
Jan. 21, 2017 06:00 AM EST Reads: 2,080
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
Jan. 21, 2017 05:30 AM EST Reads: 3,553
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Jan. 21, 2017 05:00 AM EST Reads: 3,024
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Jan. 21, 2017 05:00 AM EST Reads: 4,051
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT depl...
Jan. 21, 2017 03:45 AM EST Reads: 1,988
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors an...
Jan. 21, 2017 02:30 AM EST Reads: 5,045
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Jan. 21, 2017 02:30 AM EST Reads: 6,123
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Jan. 21, 2017 02:15 AM EST Reads: 5,369