|By PR Newswire||
|February 28, 2013 07:29 AM EST||
PLANEGG, Germany, February 28, 2013 /PRNewswire/ --
Making innovation accessible
With the goal of making 3M's technologies and innovations more tangible and easier to experience, Design Group Italia (DGI) and 3M GTG have redeveloped and transformed the 3M Innovation Center in Sollentuna, Sweden. The impressive technology and innovation show has now been inaugurated.
Technology as a fascinating experience
3M products range from scrub sponges to medical technology. In order to make this spectrum easier to experience, Milan based innovation consultancy DGI together with German digital technology specialists 3M GTG and Swedish architect Alexander Ahnebrink have teamed up to develop a concept that includes several experience areas. Visitors are provided with a comprehensive picture of 3M technology as well as new ideas and suggestions for problem solutions. 3M benefits from the lively exchange with customers and interested parties.
A focus on the user experience
Allowing 3M innovations to be experienced through various senses lies at the heart of the new concept. To turn the information on display into an enjoyable and inspiring event, the space is structured into three areas according to a story with three chapters, with both technologies and visitors as protagonists: "3M Works", "How 3M works" and "How 3M can work for you". Each area creates anticipation for the subsequent, implementing a fluid movement and customer experience through the center. Visitors will become acquainted with 3M technologies via physical, virtual and social interaction: Not merely a one directional flow of information, they will also be able to try out technologies first hand, search for additional information and pursue the topics that inspire them virtually. For a more heightened exchange, lounges and creative spaces are available where solutions to problems can be more thoroughly explored.
Further development of the presentation space
"What we had in the past was a product display area. What we have now is an innovation center where we show technology and where people can interact in a different way on applications." explains Lars Hanseid, Managing Director of 3M Nordic Region. As a result, 3M technology and other sources of data serve to inspire and enable the finding of solutions. That is made possible via interactive media where relevant content is offered - processed via a semantic engine in real time. "Flexible content is the prerequisite for the intensive analysis of customers' problems," says Daniel Steinbichler, CEO of 3M GTG. "A relationship at eye level comes about when I'm able to respond to my counterpart. Digital content in social spaces leaves rigid concepts far behind."
Both visitors and 3M benefit from the flexibility. Thanks to the virtual component, the offering is up-to-date at all times without expending a great deal of effort. "The Innovation Center has to keep pace with the developments of 3M and 3M's needs," clarifies Sigurdur Thorsteinsson, partner of DGI. In the future, it will be possible to connect all the data sources that are relevant for the visitor experience. "That way, the latest technology will be available to the visitors in real time."
Holistic brand experience
In order for the 3M brand to be tangible on the whole, the 3M Innovation Center is pursuing a "glocal" concept that fulfills both local and global criteria: The technologies relevant for the Scandinavian market will be presented. At the same time, visitors are introduced to the values and purposes of the globally active innovation company.
Tangible added value for visitors and customers
As a result, customers will be given a comprehensive look at a complex company that has a very wide range of technologies. In particular, they will become acquainted with the offering within the context of their own questions, and they will be offered a wealth of information and solution approaches related to them. Daniel Steinbichler envisions further developments here: "We are working specifically on making accessible the organization of and ideas behind a visit to an innovation center." Plans call for summaries and interpretations that will be offered directly by the company's CRM system. As a result, it will be easier to utilize the intensive exchange between the customer and the company in the Innovation Center for further cooperation.
Replicate successful concept
The successful implementation of the 3M Innovation Center in Sweden is arousing a great deal of interest worldwide among 3M branches. DGI and 3M GTG are already working on other projects in Europe and Africa. "We view this dynamic as a seal of approval for the very productive cooperation between DGI and us," Michele Ridi, 3M GTG's Design Director, happily reports. This success could raise the quality of experience at the already existing center even higher: Virtual networking of the various locations is already being deliberated intensively.
4 973 characters with spaces
About 3M GTG
3M GTG are experts when it comes to digital communication. Using digital technology as part of extensive concepts we work on environments that open up greater opportunities for people. Our solutions create spaces with a high quality of experience, spaces that expand people's horizons and furnish them with tools that allow them to move forward more easily and more quickly.
More information about 3M GTG and its projects
Contact information for Europe:
3M GTG Headquarters
Münchner Strasse 2c
82152 Planegg / Munich, Germany
E-mail: [email protected]
Contact information for Asia Pacific:
3M GTG Office Shanghai
Room 102, Building 8, No. 1498 Kaixuan Rd.
Changning District, Shanghai 200052
People's Republic of China
E-mail: [email protected]
Contact information for the Middle East / Africa:
3M GTG Office Middle East
3M Commercial Graphics
3M Gulf, Dubai Internet City, Bldg No. 10,
PO Box 20191 Dubai, UAE
E-mail: [email protected]
SOURCE 3M Deutschland GmbH
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
Jun. 30, 2015 04:39 PM EDT
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
Jun. 30, 2015 04:21 PM EDT
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Jun. 30, 2015 03:59 PM EDT Reads: 177
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
Jun. 30, 2015 02:15 PM EDT Reads: 2,071
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. ...
Jun. 30, 2015 01:56 PM EDT Reads: 438
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jun. 30, 2015 01:45 PM EDT Reads: 1,917
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Jun. 30, 2015 01:45 PM EDT Reads: 1,796
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jun. 30, 2015 01:30 PM EDT Reads: 2,048
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Jun. 30, 2015 01:15 PM EDT Reads: 2,003
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
Jun. 30, 2015 12:30 PM EDT Reads: 1,795
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jun. 30, 2015 10:30 AM EDT Reads: 1,850
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare...
Jun. 30, 2015 10:20 AM EDT Reads: 461
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Jun. 30, 2015 10:15 AM EDT Reads: 783
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jun. 30, 2015 09:45 AM EDT Reads: 819
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jun. 30, 2015 09:15 AM EDT Reads: 800