Welcome!

Related Topics: @CloudExpo, Microservices Expo, Open Source Cloud, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Article

The Open Source Cloud

An exclusive Q&A with Bennett Bauer, Director of Cloud Marketing at DreamHost

"Open source cloud is enabling a vast developer community that is today building applications to solve the points of integration in this growing area," stated Bennett Bauer, Director of Cloud Marketing at DreamHost, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. "Pure, built-in-the-cloud applications that resolve the social, mobile, analytics lifecycle through the cloud," Bauer continued, "and applications that are not hamstrung by trying to integrate traditional corporate data and custom functionality are proliferating."

Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time. - Agree or disagree?

Bennett Bauer: It's about both, even in these early days. Shifting workloads gradually over to the cloud, starting from the easiest to the hardest to move, can start the money and time savings immediately. For a few years now we've seen development projects, analytics, basic SaaS applications, and ready storage in the cloud served up as needed. The value proposition is already proven: let's not hold expensive assets that take way too long to provision when you only need them for peak project work, analysis, and maybe seasonal spikes.

Throw on top of this the increasing number of software applications written to be cloud friendly, shared among a great many users, available instantly, and eliminating the need to hold expensive licenses, and the value grows exponentially. In summary, we see prices dropping rapidly, and we likewise see ease of use and application scenarios improving. It is the latter, if anything, that will increase the time savings factor and drive adoption.

Cloud Computing Journal: How should organizations tackle their regulatory and compliance concerns in the cloud? Who should they be asking/trusting for advice?

Bauer: This is a unique answer for every company and every workload. To say that a financial institution for instance absolutely cannot use cloud services is just as incorrect as saying that these same institutions should go full-on cloud. Neither scenario is desirable from a risk-reward perspective.

I've talked to many IT leaders at large, medium, and small organizations that recognize almost an urgent need to segment their applications into 1) cloud ready now, 2) cloud ready with modernization, and 3) maybe never cloud ready due to cost and/or compliance issues. Why do I say "an urgent need," because cloud services are entering their organizations whether they are ready for them or not, and the least they can do to manage the onslaught is to set parameters based on the types and security/compliance profiles of the workloads.

The question then comes down to the type of cloud that should be employed: private, virtual private, or public that engender varying degrees of control and risk, and accompanying degrees of lock-in. As for who should organizational IT leaders ask for advice, the answer is a varied as the workloads, and there are good answers, but no one right answer.

Cloud Computing Journal: What does the emergence of Open Source clouds mean for the cloud ecosystem? How does the existence of OpenStack, CloudStack, OpenNebula, Eucalyptus and so on affect your own company?

Bauer: Now we're talking about a very significant impact on utilitarian, cost-effective, and pervasive cloud services. At our company, we did a rigorous assessment of the various cloud stacks, and embraced OpenStack since our long-time open source developer community found it to be the most complete at the time and offered a lot of alignment with our developers' skill sets.

This comes from a company whose co-founder created the massively scalable and resilient open source Ceph storage technology, so we know about this area. Our cloud object storage and computing services are designed around these innovations, and they offer us and the marketplace a great ability to innovate and drive adoption in ways that no one company or a handful of companies can do on their own.

Cloud Computing Journal: With SMBs, the two primary challenges they face moving to the cloud are always stated as being cost and trust: where is the industry on satisfying SMBs on both points simultaneously - further along than in 2011-12, or...?

Bauer: I think we've already touched on the nature of the cost-trust challenge, although I referred to it as risk-reward dynamic. There is no one-size-fits-all formula; it's a business-by-business, application-by-application decision.

In general, I will say however that great numbers of technologists and huge amounts of money are going into increasing cloud automation, which drives down cost, and into innovations such as software defined networking at layers 2 and 3, which drive up security, that cloud is better suited for SMBs on a month-to-month basis let alone year over year. If there's an SMB that can't find an entry point to cloud today, wait until next week or next month.

Cloud Computing Journal: 2013 seems to be turning into a breakthrough year for Big Data. How much does the success of cloud computing have to do with that?

Bauer: Everything. The open source movement to achieve ever more scalable, higher performing cloud infrastructure with off-the-shelf, commodity hardware is game-changing. Big Data requires big and long computational cycles that can be prohibitively expensive. Open source cloud brings the cost within reason. This is where something like our Ceph storage technology, developed from the ground up to run on commodity hardware, excels, and is even being developed as a no-single-point-of-failure alternative to HDFS.

Cloud Computing Journal: What about the role of social: aside from the acronym itself SMAC (for Social, Mobile, Analytics, Cloud) are you seeing and/or anticipating major traction in this area?

Bauer: Yes to both questions, now and in the future. Open source cloud is enabling a vast developer community that is today building applications to solve the points of integration in this growing area. Pure, built-in-the-cloud applications that resolve the social, mobile, analytics lifecycle through the cloud, applications that are not hamstrung by trying to integrate traditional corporate data and custom functionality are proliferating. They can be much more cost-effective with excellent performance. I believe that the fast pace of development will continue, and it will be an area of much acquisition and consolidation.

Cloud Computing Journal: To finish, just as real estate is always said to be about "location, location, location", what one word, repeated three times, would you say Cloud Computing is all about

Bauer: Open, open, open.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
With the rise of DevOps, containers are at the brink of becoming a pervasive technology in Enterprise IT to accelerate application delivery for the business. When it comes to adopting containers in the enterprise, security is the highest adoption barrier. Is your organization ready to address the security risks with containers for your DevOps environment? In his session at @DevOpsSummit at 21st Cloud Expo, Chris Van Tuin, Chief Technologist, NA West at Red Hat, will discuss: The top security r...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 21st Cloud Expo, Lennart Frantzell, a Developer Advocate with IBM, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing devel...
Today traditional IT approaches leverage well-architected compute/networking domains to control what applications can access what data, and how. DevOps includes rapid application development/deployment leveraging concepts like containerization, third-party sourced applications and databases. Such applications need access to production data for its test and iteration cycles. Data Security? That sounds like a roadblock to DevOps vs. protecting the crown jewels to those in IT.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...