Welcome!

Related Topics: @CloudExpo, Microservices Expo, Open Source Cloud, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Article

The Open Source Cloud

An exclusive Q&A with Bennett Bauer, Director of Cloud Marketing at DreamHost

"Open source cloud is enabling a vast developer community that is today building applications to solve the points of integration in this growing area," stated Bennett Bauer, Director of Cloud Marketing at DreamHost, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. "Pure, built-in-the-cloud applications that resolve the social, mobile, analytics lifecycle through the cloud," Bauer continued, "and applications that are not hamstrung by trying to integrate traditional corporate data and custom functionality are proliferating."

Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time. - Agree or disagree?

Bennett Bauer: It's about both, even in these early days. Shifting workloads gradually over to the cloud, starting from the easiest to the hardest to move, can start the money and time savings immediately. For a few years now we've seen development projects, analytics, basic SaaS applications, and ready storage in the cloud served up as needed. The value proposition is already proven: let's not hold expensive assets that take way too long to provision when you only need them for peak project work, analysis, and maybe seasonal spikes.

Throw on top of this the increasing number of software applications written to be cloud friendly, shared among a great many users, available instantly, and eliminating the need to hold expensive licenses, and the value grows exponentially. In summary, we see prices dropping rapidly, and we likewise see ease of use and application scenarios improving. It is the latter, if anything, that will increase the time savings factor and drive adoption.

Cloud Computing Journal: How should organizations tackle their regulatory and compliance concerns in the cloud? Who should they be asking/trusting for advice?

Bauer: This is a unique answer for every company and every workload. To say that a financial institution for instance absolutely cannot use cloud services is just as incorrect as saying that these same institutions should go full-on cloud. Neither scenario is desirable from a risk-reward perspective.

I've talked to many IT leaders at large, medium, and small organizations that recognize almost an urgent need to segment their applications into 1) cloud ready now, 2) cloud ready with modernization, and 3) maybe never cloud ready due to cost and/or compliance issues. Why do I say "an urgent need," because cloud services are entering their organizations whether they are ready for them or not, and the least they can do to manage the onslaught is to set parameters based on the types and security/compliance profiles of the workloads.

The question then comes down to the type of cloud that should be employed: private, virtual private, or public that engender varying degrees of control and risk, and accompanying degrees of lock-in. As for who should organizational IT leaders ask for advice, the answer is a varied as the workloads, and there are good answers, but no one right answer.

Cloud Computing Journal: What does the emergence of Open Source clouds mean for the cloud ecosystem? How does the existence of OpenStack, CloudStack, OpenNebula, Eucalyptus and so on affect your own company?

Bauer: Now we're talking about a very significant impact on utilitarian, cost-effective, and pervasive cloud services. At our company, we did a rigorous assessment of the various cloud stacks, and embraced OpenStack since our long-time open source developer community found it to be the most complete at the time and offered a lot of alignment with our developers' skill sets.

This comes from a company whose co-founder created the massively scalable and resilient open source Ceph storage technology, so we know about this area. Our cloud object storage and computing services are designed around these innovations, and they offer us and the marketplace a great ability to innovate and drive adoption in ways that no one company or a handful of companies can do on their own.

Cloud Computing Journal: With SMBs, the two primary challenges they face moving to the cloud are always stated as being cost and trust: where is the industry on satisfying SMBs on both points simultaneously - further along than in 2011-12, or...?

Bauer: I think we've already touched on the nature of the cost-trust challenge, although I referred to it as risk-reward dynamic. There is no one-size-fits-all formula; it's a business-by-business, application-by-application decision.

In general, I will say however that great numbers of technologists and huge amounts of money are going into increasing cloud automation, which drives down cost, and into innovations such as software defined networking at layers 2 and 3, which drive up security, that cloud is better suited for SMBs on a month-to-month basis let alone year over year. If there's an SMB that can't find an entry point to cloud today, wait until next week or next month.

Cloud Computing Journal: 2013 seems to be turning into a breakthrough year for Big Data. How much does the success of cloud computing have to do with that?

Bauer: Everything. The open source movement to achieve ever more scalable, higher performing cloud infrastructure with off-the-shelf, commodity hardware is game-changing. Big Data requires big and long computational cycles that can be prohibitively expensive. Open source cloud brings the cost within reason. This is where something like our Ceph storage technology, developed from the ground up to run on commodity hardware, excels, and is even being developed as a no-single-point-of-failure alternative to HDFS.

Cloud Computing Journal: What about the role of social: aside from the acronym itself SMAC (for Social, Mobile, Analytics, Cloud) are you seeing and/or anticipating major traction in this area?

Bauer: Yes to both questions, now and in the future. Open source cloud is enabling a vast developer community that is today building applications to solve the points of integration in this growing area. Pure, built-in-the-cloud applications that resolve the social, mobile, analytics lifecycle through the cloud, applications that are not hamstrung by trying to integrate traditional corporate data and custom functionality are proliferating. They can be much more cost-effective with excellent performance. I believe that the fast pace of development will continue, and it will be an area of much acquisition and consolidation.

Cloud Computing Journal: To finish, just as real estate is always said to be about "location, location, location", what one word, repeated three times, would you say Cloud Computing is all about

Bauer: Open, open, open.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which i...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
In his session at 20th Cloud Expo, Brad Winett, Senior Technologist for DDN Storage, will present several current, end-user environments that are using object storage at scale for cloud deployments including private cloud and cloud providers. Details on the top considerations of features and functions for selecting object storage will be included. Brad will also touch on recent developments in tiering technologies that deliver single solution and an end-user view of data across files and objects...