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How a Gardening Company Newsjacked a Blizzard

Meadows-Farms-snow-newsletter.jpg

Meadows Farms snow newsletter

Making Your Customers Grow In Spite of the Snow

Very few customers of Meadows Farms are giving a moments thought to spring planting as the Washington DC area faces a huge snowstorm. so rather than fight the obvious, the folks at Meadows Farms used to their newsletter to offer sound advice about dealing with the blizzard.

Not only did the relevant and compelling newsletter content address  weather challenges that were critical to its customers.  Their very practical advice demonstrated that Meadows Farms really cared about their well-being  and that of their landscapes and gardens.

We can be darned sure that for most of its prospects, Meadows Farms will be the first—and perhaps the only--gardening shop  they visit when the snow melts, the grass starts growing, and the daffodils begin to adorn yards all over the DC area.

A tip of the hat to Rohit Bhargava for his Facebook mention of the newsletter.

Read the original blog entry...

More Stories By Newt Barrett

Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.

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