News Feed Item

Silverpop Reaches Millions With 3PAR Utility Storage

Leading Email Marketing Service Provider Enjoys High Performance, 80 percent Reduction in Administration Time with 3PAR

FREMONT, Calif., Aug. 8 /PRNewswire/ -- 3PAR(R), the leading provider of Utility Storage, announced today that Silverpop, a leading email marketing solutions, strategies and services provider, has selected 3PAR Utility Storage with Dynamic Optimization to deliver, track and archive its mission critical opt-in email campaigns. Silverpop selected the 3PAR InServ(R) Storage Server because it offers the seamless aging of its campaign data and enhanced campaign service levels while reducing administrative time by 80 percent.

"3PAR's tiered-storage approach allows us to support multiple service levels simultaneously for a fraction of the cost of competing solutions," said Jerry Porter, VP of Production Operations at Silverpop.

Silverpop is the leader in dynamic email marketing campaigns, ranked by JupiterResearch as the email service provider with the highest overall value for emailers with lists of over 150,000 recipients. The company's clients include leading enterprises such as Fossil, The Bombay Company, British Sky Broadcasting, Weather.com, Golfsmith and more.

Silverpop's storage requirements are driven by hundreds of simultaneously targeted email campaigns in which each message and all responses are minutely tracked, analyzed and archived online over several years. Silverpop sought an enterprise storage platform that would be simple to use, provide massive headroom for strong business growth, support multiple storage tiers and deliver high levels of throughput. The company selected two 3PAR InServ S400 Storage Servers to support multiple Oracle(R) databases as well as custom applications across dozens of Sun(TM) Solaris(TM) and Linux servers.

3PAR provides Silverpop with a flexible tiered-storage environment that saves time and money by allowing campaign data to be aged seamlessly as demand diminishes. As needs change, 3PAR Dynamic Optimization is used to transition older and less frequently accessed data between storage tiers, online and without performance impact. For example, campaign data that starts out its data lifecycle on Fibre Channel drives can later be moved to more economical Nearline drives on the same system. 3PAR Dynamic Optimization, which automates the conversion from one data service level to another, eliminates traditional planning and configuration efforts while maximizing cost efficiency.

"With 3PAR, configuration is as simple as point-and-click. 3PAR Utility Storage has enabled us to reduce the time spent on storage administration by at least 80 percent. It has saved us from having to hire two additional full- time storage administrators," said Bob Keheller, Senior Network Engineer for Silverpop.

3PAR's massively parallel architecture with mixed-workload support has significantly enhanced campaign service levels for Silverpop. The company can better accommodate the unpredictable peak load times that are inherent in overlapping email campaigns. With 3PAR's support for mixed workloads, Silverpop now has the freedom to perform routine administrative jobs while serving production workloads. A single InServ now performs 2.4-terabyte backups in less than four hours without any impact to production -- a task that previously required two arrays and 22 hours to complete.

3PAR's clustered InSpire(R) Architecture with independently upgradeable performance and capacity has no trouble matching the rapid pace at which Silverpop's business grows. Silverpop has already completed a simple and non- disruptive online upgrade of the 3PAR system from 50 to 75 terabytes in less than thirty minutes. "With 3PAR, upgrades that took 10-12 hours to set up on other arrays become a 5 minute update without downtime," commented Silverpop's Porter.

"Service Providers with huge storage requirements like Silverpop require the most efficient data center possible to stay competitive," said Dianne McAdam, Director Enterprise Information Assurance at The Clipper Group, Inc. "3PAR's solutions allow storage providers to reduce costs and remain competitive."

"Silverpop is a great example of how 3PAR is delivering significant cost- savings advantages to key players in the service provider industry," said David Scott, President and CEO of 3PAR. "We strive to ensure that service providers who standardize on 3PAR can deliver the most cost-effective storage environment to their own customers. It's a 'win-win' for everyone involved."

About 3PAR

3PAR is the leading provider of Utility Storage, a simple, efficient and scalable tiered-storage array for utility computing that lets customers serve more with less. 3PAR Utility Storage can cut an organization's Total Cost of Data by 50%. Capacity purchases and related costs can be cut by 75% while storage administration and associated expenses can be reduced by 90%. 3PAR Utility Storage is ideal for open systems storage consolidation, integrated data lifecycle management and performance-intensive applications. Well positioned with key strategic investors including Oracle, Sun, and Symantec, 3PAR has been operating successfully for the past six years.

3PAR is based in Fremont, California, and has offices in Bracknell, UK and Tokyo, Japan. The company's corporate headquarters are located at 4209 Technology Drive, Fremont, CA 94538. Phone: 510-413-5999, fax: 510-354-3070, email: [email protected], Web site: http://www.3par.com/.

(C) 2006 3PARdata, Inc. All rights reserved. 3PAR, the 3PAR logo, Serving Information, InServ, InForm, and InSpire are all registered trademarks of 3PARdata, Inc. All other trademarks and registered trademarks are the property of their respective owners.

3PARdata, Inc.

CONTACT: John D'Avolio of Triggerfish Consulting, +1-415-642-4049 or
[email protected], for 3PAR

Web site: http://www.3par.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining senso...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...