Welcome!

News Feed Item

Silverpop Reaches Millions With 3PAR Utility Storage

Leading Email Marketing Service Provider Enjoys High Performance, 80 percent Reduction in Administration Time with 3PAR

FREMONT, Calif., Aug. 8 /PRNewswire/ -- 3PAR(R), the leading provider of Utility Storage, announced today that Silverpop, a leading email marketing solutions, strategies and services provider, has selected 3PAR Utility Storage with Dynamic Optimization to deliver, track and archive its mission critical opt-in email campaigns. Silverpop selected the 3PAR InServ(R) Storage Server because it offers the seamless aging of its campaign data and enhanced campaign service levels while reducing administrative time by 80 percent.

"3PAR's tiered-storage approach allows us to support multiple service levels simultaneously for a fraction of the cost of competing solutions," said Jerry Porter, VP of Production Operations at Silverpop.

Silverpop is the leader in dynamic email marketing campaigns, ranked by JupiterResearch as the email service provider with the highest overall value for emailers with lists of over 150,000 recipients. The company's clients include leading enterprises such as Fossil, The Bombay Company, British Sky Broadcasting, Weather.com, Golfsmith and more.

Silverpop's storage requirements are driven by hundreds of simultaneously targeted email campaigns in which each message and all responses are minutely tracked, analyzed and archived online over several years. Silverpop sought an enterprise storage platform that would be simple to use, provide massive headroom for strong business growth, support multiple storage tiers and deliver high levels of throughput. The company selected two 3PAR InServ S400 Storage Servers to support multiple Oracle(R) databases as well as custom applications across dozens of Sun(TM) Solaris(TM) and Linux servers.

3PAR provides Silverpop with a flexible tiered-storage environment that saves time and money by allowing campaign data to be aged seamlessly as demand diminishes. As needs change, 3PAR Dynamic Optimization is used to transition older and less frequently accessed data between storage tiers, online and without performance impact. For example, campaign data that starts out its data lifecycle on Fibre Channel drives can later be moved to more economical Nearline drives on the same system. 3PAR Dynamic Optimization, which automates the conversion from one data service level to another, eliminates traditional planning and configuration efforts while maximizing cost efficiency.

"With 3PAR, configuration is as simple as point-and-click. 3PAR Utility Storage has enabled us to reduce the time spent on storage administration by at least 80 percent. It has saved us from having to hire two additional full- time storage administrators," said Bob Keheller, Senior Network Engineer for Silverpop.

3PAR's massively parallel architecture with mixed-workload support has significantly enhanced campaign service levels for Silverpop. The company can better accommodate the unpredictable peak load times that are inherent in overlapping email campaigns. With 3PAR's support for mixed workloads, Silverpop now has the freedom to perform routine administrative jobs while serving production workloads. A single InServ now performs 2.4-terabyte backups in less than four hours without any impact to production -- a task that previously required two arrays and 22 hours to complete.

3PAR's clustered InSpire(R) Architecture with independently upgradeable performance and capacity has no trouble matching the rapid pace at which Silverpop's business grows. Silverpop has already completed a simple and non- disruptive online upgrade of the 3PAR system from 50 to 75 terabytes in less than thirty minutes. "With 3PAR, upgrades that took 10-12 hours to set up on other arrays become a 5 minute update without downtime," commented Silverpop's Porter.

"Service Providers with huge storage requirements like Silverpop require the most efficient data center possible to stay competitive," said Dianne McAdam, Director Enterprise Information Assurance at The Clipper Group, Inc. "3PAR's solutions allow storage providers to reduce costs and remain competitive."

"Silverpop is a great example of how 3PAR is delivering significant cost- savings advantages to key players in the service provider industry," said David Scott, President and CEO of 3PAR. "We strive to ensure that service providers who standardize on 3PAR can deliver the most cost-effective storage environment to their own customers. It's a 'win-win' for everyone involved."

About 3PAR

3PAR is the leading provider of Utility Storage, a simple, efficient and scalable tiered-storage array for utility computing that lets customers serve more with less. 3PAR Utility Storage can cut an organization's Total Cost of Data by 50%. Capacity purchases and related costs can be cut by 75% while storage administration and associated expenses can be reduced by 90%. 3PAR Utility Storage is ideal for open systems storage consolidation, integrated data lifecycle management and performance-intensive applications. Well positioned with key strategic investors including Oracle, Sun, and Symantec, 3PAR has been operating successfully for the past six years.

3PAR is based in Fremont, California, and has offices in Bracknell, UK and Tokyo, Japan. The company's corporate headquarters are located at 4209 Technology Drive, Fremont, CA 94538. Phone: 510-413-5999, fax: 510-354-3070, email: [email protected], Web site: http://www.3par.com/.

(C) 2006 3PARdata, Inc. All rights reserved. 3PAR, the 3PAR logo, Serving Information, InServ, InForm, and InSpire are all registered trademarks of 3PARdata, Inc. All other trademarks and registered trademarks are the property of their respective owners.

3PARdata, Inc.

CONTACT: John D'Avolio of Triggerfish Consulting, +1-415-642-4049 or
[email protected], for 3PAR

Web site: http://www.3par.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and the...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effi...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.