|By PR Newswire||
|August 8, 2006 12:30 PM EDT||
FREMONT, Calif., Aug. 8 /PRNewswire/ -- 3PAR(R), the leading provider of Utility Storage, announced today that Silverpop, a leading email marketing solutions, strategies and services provider, has selected 3PAR Utility Storage with Dynamic Optimization to deliver, track and archive its mission critical opt-in email campaigns. Silverpop selected the 3PAR InServ(R) Storage Server because it offers the seamless aging of its campaign data and enhanced campaign service levels while reducing administrative time by 80 percent.
"3PAR's tiered-storage approach allows us to support multiple service levels simultaneously for a fraction of the cost of competing solutions," said Jerry Porter, VP of Production Operations at Silverpop.
Silverpop is the leader in dynamic email marketing campaigns, ranked by JupiterResearch as the email service provider with the highest overall value for emailers with lists of over 150,000 recipients. The company's clients include leading enterprises such as Fossil, The Bombay Company, British Sky Broadcasting, Weather.com, Golfsmith and more.
Silverpop's storage requirements are driven by hundreds of simultaneously targeted email campaigns in which each message and all responses are minutely tracked, analyzed and archived online over several years. Silverpop sought an enterprise storage platform that would be simple to use, provide massive headroom for strong business growth, support multiple storage tiers and deliver high levels of throughput. The company selected two 3PAR InServ S400 Storage Servers to support multiple Oracle(R) databases as well as custom applications across dozens of Sun(TM) Solaris(TM) and Linux servers.
3PAR provides Silverpop with a flexible tiered-storage environment that saves time and money by allowing campaign data to be aged seamlessly as demand diminishes. As needs change, 3PAR Dynamic Optimization is used to transition older and less frequently accessed data between storage tiers, online and without performance impact. For example, campaign data that starts out its data lifecycle on Fibre Channel drives can later be moved to more economical Nearline drives on the same system. 3PAR Dynamic Optimization, which automates the conversion from one data service level to another, eliminates traditional planning and configuration efforts while maximizing cost efficiency.
"With 3PAR, configuration is as simple as point-and-click. 3PAR Utility Storage has enabled us to reduce the time spent on storage administration by at least 80 percent. It has saved us from having to hire two additional full- time storage administrators," said Bob Keheller, Senior Network Engineer for Silverpop.
3PAR's massively parallel architecture with mixed-workload support has significantly enhanced campaign service levels for Silverpop. The company can better accommodate the unpredictable peak load times that are inherent in overlapping email campaigns. With 3PAR's support for mixed workloads, Silverpop now has the freedom to perform routine administrative jobs while serving production workloads. A single InServ now performs 2.4-terabyte backups in less than four hours without any impact to production -- a task that previously required two arrays and 22 hours to complete.
3PAR's clustered InSpire(R) Architecture with independently upgradeable performance and capacity has no trouble matching the rapid pace at which Silverpop's business grows. Silverpop has already completed a simple and non- disruptive online upgrade of the 3PAR system from 50 to 75 terabytes in less than thirty minutes. "With 3PAR, upgrades that took 10-12 hours to set up on other arrays become a 5 minute update without downtime," commented Silverpop's Porter.
"Service Providers with huge storage requirements like Silverpop require the most efficient data center possible to stay competitive," said Dianne McAdam, Director Enterprise Information Assurance at The Clipper Group, Inc. "3PAR's solutions allow storage providers to reduce costs and remain competitive."
"Silverpop is a great example of how 3PAR is delivering significant cost- savings advantages to key players in the service provider industry," said David Scott, President and CEO of 3PAR. "We strive to ensure that service providers who standardize on 3PAR can deliver the most cost-effective storage environment to their own customers. It's a 'win-win' for everyone involved."
3PAR is the leading provider of Utility Storage, a simple, efficient and scalable tiered-storage array for utility computing that lets customers serve more with less. 3PAR Utility Storage can cut an organization's Total Cost of Data by 50%. Capacity purchases and related costs can be cut by 75% while storage administration and associated expenses can be reduced by 90%. 3PAR Utility Storage is ideal for open systems storage consolidation, integrated data lifecycle management and performance-intensive applications. Well positioned with key strategic investors including Oracle, Sun, and Symantec, 3PAR has been operating successfully for the past six years.
3PAR is based in Fremont, California, and has offices in Bracknell, UK and Tokyo, Japan. The company's corporate headquarters are located at 4209 Technology Drive, Fremont, CA 94538. Phone: 510-413-5999, fax: 510-354-3070, email: [email protected], Web site: http://www.3par.com/.
(C) 2006 3PARdata, Inc. All rights reserved. 3PAR, the 3PAR logo, Serving Information, InServ, InForm, and InSpire are all registered trademarks of 3PARdata, Inc. All other trademarks and registered trademarks are the property of their respective owners.3PARdata, Inc.
CONTACT: John D'Avolio of Triggerfish Consulting, +1-415-642-4049 or
[email protected], for 3PAR
Web site: http://www.3par.com/
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Dec. 9, 2016 06:15 PM EST Reads: 1,759
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Dec. 9, 2016 05:30 PM EST Reads: 2,362
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Dec. 9, 2016 05:30 PM EST Reads: 431
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Dec. 9, 2016 05:15 PM EST Reads: 1,883
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Dec. 9, 2016 05:15 PM EST Reads: 1,459
"MathFreeOn.com is a line coding platform for engineers and scientists. When they want to solve an engineering problem and they have to use software - they have to pay a lot of money for licenses - but with MathFreeOn you don't have to pay a lot of money. Just go to our site and write the code and you can check the result right away," explained Simon Lee, CMO of MathFreeOn, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Cla...
Dec. 9, 2016 05:15 PM EST Reads: 376
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
Dec. 9, 2016 05:00 PM EST Reads: 2,057
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 9, 2016 04:45 PM EST Reads: 1,860
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Dec. 9, 2016 04:45 PM EST Reads: 1,290
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, provideed economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session also included a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
Dec. 9, 2016 03:45 PM EST Reads: 586
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 03:30 PM EST Reads: 1,231
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 03:15 PM EST Reads: 861
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Dec. 9, 2016 03:15 PM EST Reads: 978
Infrastructure is widely available, but who’s managing inbound/outbound traffic? Data is created, stored, and managed online – who is protecting it and how? In his session at 19th Cloud Expo, Jaeson Yoo, SVP of Business Development at Penta Security Systems Inc., discussed how to keep any and all infrastructure clean, safe, and efficient by monitoring and filtering all malicious HTTP/HTTPS traffic at the OSI Layer 7. Stop attacks and web intruders before they can enter your network.
Dec. 9, 2016 03:00 PM EST Reads: 384
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Dec. 9, 2016 03:00 PM EST Reads: 2,013