Welcome!

News Feed Item

New Belgium Brewing Reveals "Tour de Fat" National Schedule; 14th Season Brings Bikes, Beers and Bemusement for All

Tour de Fat Offers a Thrill-Packed Day of Eye-Poppin' Entertainment in 12 Cities

FT. COLLINS, CO -- (Marketwire) -- 03/19/13 -- New Belgium Brewing today announced the long-awaited Tour de Fat 2013 schedule. The tour, now in its 14th year, will spin into 12 cities across the nation. This daylong festival in the park celebrates the bicycle, showcases New Belgium beers, and provides eclectic and engaging entertainment for all. The event is free, yet all proceeds from food and beer go to local biking groups. Over its course, Tour de Fat has raised more than $2 million for nonprofit organizations.

Each festival kicks off with a police-escorted bicycle parade through city streets in celebration of the bike. Costumes are encouraged but not mandatory, though the truly aware come prepared. Each parade route is designed for people of all skill levels, wrapping up at the park for a day of both sensory stimulation and relaxation.

After the parade, the festival stages heat up with national musical acts, touring comedy groups, artistic ensembles and unexpected entertainment. New this year is the opportunity to heighten your beer knowledge through beer contests, providing the chance to explore new brews and revel in a unique lineup of New Belgium selections. Kids of all ages can test their bicycle prowess on art bikes, dance in the grass and explore a wide variety of games and activities, such as giant versions of telephone and Plinko.

"Tour De Fat brings together entire communities to celebrate the bike as a vehicle for social change and good-time fun," said Matt Kowal, New Belgium Brewing's Tour de Fat Impresario. "This is a chance to see world-class entertainment in your own backyard with a beer in hand while you raise money for bike advocacy. That's like a win-win-win situation."

One brave role model in each city will volunteer to trade their car for a bike and live car-free for at least one year. With a ceremonial pledge and a handing over of car keys, the celebrated figure commits to a year of human transport on the fully loaded commuter bike of their choosing. The crowd goes wild and the seed is planted: one inspired person on two wheels can make a difference in each of our communities.

Car-for-Bike Swappers are chosen after submitting an application describing why they are ready to give up their vehicle for the gift of two wheels: www.newbelgium.com/tour-de-fat.

Tour de Fat seeks to leave as small an environmental imprint as possible. Each stop has a solar-powered stage decked out in recycled materials and vendors who operate off the grid. In addition, the festival trucks and transport use biofuel sourced from recycled waste oils. Here is how you can do your part:

  • Please bring only what you need;
  • Compost and recycle your waste at convenient stations;
  • Ride your bike or carpool with friends and family;
  • Spread the word about bikes -- we will show you how!

In 2012, Tour de Fat traveled to 15 cities, attracting a total of 74,400 festival attendees and 47,150 parade cyclists. In addition, the festival had an impressive 86 percent diversion of waste from landfills. Tempe, Ariz., raised the most money ($87,216) and New Belgium's hometown of Ft. Collins, Colo., had the most parade riders and festivalgoers with 21,000 people.

See www.facebook.com/TourDeFat for the Tour de Fat credo, schedules, videos and to submit an entry to swap your gas-guzzler for a fancy new bicycle.

Tour de Fat 2013 will cycle through each of the following cities*:


Atlanta, GA:               May 11               Piedmont Park *new location*
Washington, DC:            June 1               Yards Park
Durham, NC:                June 15              Diamond View Park
Nashville, TN:             June 22              Centennial Park
Chicago, IL:               July 13              Palmer Square
Minneapolis, MN:           July 27              Loring Park
Boise, ID:                 August 17            Ann Morrison Park
Fort Collins, CO:          August 31            Civic Center Park Area
Denver, CO:                September 7          City Park
San Francisco, CA:         September 21         Golden Gate Park
San Diego, CA:             September 28         Golden Hill Park
Tempe, AZ:                 October 5            Tempe Town Beach

*additional schedule details will be released closer to the event.

About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine's Best Places to Work and one of the Wall Street Journal's Best Small Businesses. The 100 percent employee owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu's most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2260929

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...