|By Marketwired .||
|March 20, 2013 09:01 AM EDT||
SEATTLE, WA -- (Marketwire) -- 03/20/13 -- Scout Analytics, the leader in cloud-based recurring revenue management, today launched Scout Usage Data Hub, a powerful analytics platform that transforms usage data into actionable metrics and custom reports. The company also unveiled new predictive modeling and segmentation capabilities within its Yield, Rate Plan and Customer Success Optimizers that empower marketing, sales and customer success teams to reduce churn and maximize customer lifetime value. With these features, subscription businesses are able to identify retention risks and up-sell or cross-sell opportunities to increase revenue by 10-15 percent.
Cloud and mobile computing have fundamentally disrupted the revenue model, and made it easy for customers to adopt or retire subscription services as they desire. In fact, IDC Research predicts that by 2020, over 80 percent of applications will be distributed and/or deployed via the cloud. In this Subscription Economy, customers do not pay for owning a product but for the value they receive from the service. To achieve success in this dynamic new world, companies must understand a customer's perception of product value by leveraging usage data, and then align product packaging, pricing and promotions to increase satisfaction and reduce churn.
"The cloud and as-a-Service industries are rapidly expanding, making customer acquisition and retention more competitive than ever," said Paul Burns, president at Neovise. "The dynamics of monthly recurring revenue means subscription businesses need to be responsive to their customers. The ability to harness usage data presents a significant competitive advantage to subscription businesses as it is key to understanding how to engage a customer and maximize value."
Scout Analytics is the industry's first integrated solution that utilizes customer usage data and predictive analytics to identify revenue opportunities for subscription businesses. New solutions and capabilities include:
Scout Usage Data Hub: A quick-start solution for recurring revenue management that enables businesses to rapidly aggregate and integrate up to two years of historical customer usage and subscription data. With this customer data, staff across marketing, sales and customer success can identify retention risks or cross-sell and up-sell opportunities to increase revenue by 10-15 percent. Highlights include:
- Codeless Data Integration: Attribute usage to a particular subscription, user or customer via an automated data integration pipeline eliminating the need for dedicated IT resources
- Recurring Revenue Metrics Library: Offers a broad range of metrics to track or compute customer usage and revenue
- Recurring Revenue Opportunity Analysis: Segment, sort and filter monthly recurring revenues (MRR) by product, subscription, customer and usage data to find untapped revenue opportunities
- Customer Explorer: Sales and customer success managers can explore all the usage across a customer's subscriptions to determine how to best negotiate and/or intervene in order to maximize customer lifetime value
- Report Center: Quickly create, retrieve, modify and/or share visual reports for at-a-glance analysis and immediate action
- Scout® Link: Seamlessly connect Scout Analytics data to CRM, billing and marketing automation solutions to drive workflows and decisions
Predictive Analytics for Scout Optimizers:
- Predictive Modeling and Segmentation: Create customized reports and models based on propensity metrics for churn, up-sell and trial conversions
- Playbooks: Guides and best practices on renewal yield and churn prevention to execute successful recurring revenue management programs
"Scout Analytics helps drive competitive advantage and ensure customer satisfaction by enabling our staff to understand the relationship between subscription prices and customer usage. This analysis enables our marketing, sales and customer success teams to uncover revenue opportunities and intervene appropriately with at-risk customers," said Randy Charles, president at Elsevier Business Intelligence. "By leveraging Scout Analytics, we can increase both customer satisfaction and account management productivity."
"We've calculated that subscription businesses are missing a staggering $40 billion or more in revenue opportunities each year," said Matt Shanahan, senior vice president of strategy at Scout Analytics. "Usage data is the foundation to understanding customer value and identifying hidden revenue opportunities. Scout empowers businesses to intervene with high risk customers, and turn up-sell or cross-sell opportunities into revenue."
Scout Analytics provides the first integrated suite of recurring revenue management solutions. Once usage data has been collected and analyzed, customers can adopt individual Optimizers or expand to the full solution suite. Scout Usage Data Hub is available immediately and starts at $1,500 per month. Individual Optimizers start at $750 per month.
Scout Analytics will host a webcast on Predictive Analytics for Sales along with a virtual demonstration of the Usage Data Hub solution and new predictive analytics features on Wednesday, Mar. 27 at 8:30 a.m. PT. Hosted by Mari Strom, director of marketing at Scout Analytics, the webinar will provide step-by-step guidance for how sales, marketing and customer success teams can utilize the new capabilities to identify revenue opportunities. To register, visit http://scoutanalytics.com/events_online.php?nx=26. For more information on Scout Analytics, visit www.scoutanalytics.com.
About Scout Analytics
Scout Analytics is the leader in cloud-based recurring revenue management solutions. Scout Analytics' unique solutions allow subscription businesses to put usage data to work to improve sales, support, and marketing productivity. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100. Scout Analytics is a trademark of Scout Analytics, Inc. Scout is a registered trademark of Scout Analytics, Inc.
Barokas PR for Scout Analytics
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Feb. 22, 2017 10:45 PM EST Reads: 532
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 22, 2017 09:45 PM EST Reads: 6,647
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
Feb. 22, 2017 08:45 PM EST Reads: 1,805
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Feb. 22, 2017 08:45 PM EST Reads: 1,343
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Feb. 22, 2017 08:45 PM EST Reads: 1,263
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Feb. 22, 2017 07:45 PM EST Reads: 7,782
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Feb. 22, 2017 07:30 PM EST Reads: 1,170
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Feb. 22, 2017 06:30 PM EST Reads: 7,476
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
Feb. 22, 2017 06:15 PM EST Reads: 1,517
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Feb. 22, 2017 05:45 PM EST Reads: 1,378
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Feb. 22, 2017 04:45 PM EST Reads: 947
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Feb. 22, 2017 04:30 PM EST Reads: 1,080
In the first article of this three-part series on hybrid cloud security, we discussed the Shared Responsibility Model and examined how the most common attack strategies persist, are amplified, or are mitigated as assets move from data centers to the cloud. Today, we’ll look at some of the unique security challenges that are introduced by public cloud environments. While cloud computing delivers many operational, cost-saving and security benefits, it takes place in a public, shared and on-demand ...
Feb. 22, 2017 04:00 PM EST Reads: 1,502
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, will discuss how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees will learn how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He will also look at what good leadership must entail in order to accomplish this, and how IT managers ca...
Feb. 22, 2017 03:45 PM EST Reads: 1,527
Feb. 22, 2017 03:00 PM EST Reads: 10,410