Welcome!

News Feed Item

Scout Analytics Debuts Scout Usage Data Hub to Uncover Hidden Revenue Opportunities for Subscription Businesses

New Quick-Start Offering and Predictive Analytics Features Empower Subscription Businesses to Identify Untapped Revenue Opportunities in Days Rather Than Months

SEATTLE, WA -- (Marketwire) -- 03/20/13 -- Scout Analytics™, the leader in cloud-based recurring revenue management, today launched Scout Usage Data Hub, a powerful analytics platform that transforms usage data into actionable metrics and custom reports. The company also unveiled new predictive modeling and segmentation capabilities within its Yield, Rate Plan and Customer Success Optimizers that empower marketing, sales and customer success teams to reduce churn and maximize customer lifetime value. With these features, subscription businesses are able to identify retention risks and up-sell or cross-sell opportunities to increase revenue by 10-15 percent.

Cloud and mobile computing have fundamentally disrupted the revenue model, and made it easy for customers to adopt or retire subscription services as they desire. In fact, IDC Research predicts that by 2020, over 80 percent of applications will be distributed and/or deployed via the cloud. In this Subscription Economy, customers do not pay for owning a product but for the value they receive from the service. To achieve success in this dynamic new world, companies must understand a customer's perception of product value by leveraging usage data, and then align product packaging, pricing and promotions to increase satisfaction and reduce churn.

"The cloud and as-a-Service industries are rapidly expanding, making customer acquisition and retention more competitive than ever," said Paul Burns, president at Neovise. "The dynamics of monthly recurring revenue means subscription businesses need to be responsive to their customers. The ability to harness usage data presents a significant competitive advantage to subscription businesses as it is key to understanding how to engage a customer and maximize value."

Scout Analytics is the industry's first integrated solution that utilizes customer usage data and predictive analytics to identify revenue opportunities for subscription businesses. New solutions and capabilities include:

Scout Usage Data Hub: A quick-start solution for recurring revenue management that enables businesses to rapidly aggregate and integrate up to two years of historical customer usage and subscription data. With this customer data, staff across marketing, sales and customer success can identify retention risks or cross-sell and up-sell opportunities to increase revenue by 10-15 percent. Highlights include:

  • Codeless Data Integration: Attribute usage to a particular subscription, user or customer via an automated data integration pipeline eliminating the need for dedicated IT resources
  • Recurring Revenue Metrics Library: Offers a broad range of metrics to track or compute customer usage and revenue
  • Recurring Revenue Opportunity Analysis: Segment, sort and filter monthly recurring revenues (MRR) by product, subscription, customer and usage data to find untapped revenue opportunities
  • Customer Explorer: Sales and customer success managers can explore all the usage across a customer's subscriptions to determine how to best negotiate and/or intervene in order to maximize customer lifetime value
  • Report Center: Quickly create, retrieve, modify and/or share visual reports for at-a-glance analysis and immediate action
  • Scout® Link: Seamlessly connect Scout Analytics data to CRM, billing and marketing automation solutions to drive workflows and decisions

Predictive Analytics for Scout Optimizers:

  • Predictive Modeling and Segmentation: Create customized reports and models based on propensity metrics for churn, up-sell and trial conversions
  • Playbooks: Guides and best practices on renewal yield and churn prevention to execute successful recurring revenue management programs

"Scout Analytics helps drive competitive advantage and ensure customer satisfaction by enabling our staff to understand the relationship between subscription prices and customer usage. This analysis enables our marketing, sales and customer success teams to uncover revenue opportunities and intervene appropriately with at-risk customers," said Randy Charles, president at Elsevier Business Intelligence. "By leveraging Scout Analytics, we can increase both customer satisfaction and account management productivity."

"We've calculated that subscription businesses are missing a staggering $40 billion or more in revenue opportunities each year," said Matt Shanahan, senior vice president of strategy at Scout Analytics. "Usage data is the foundation to understanding customer value and identifying hidden revenue opportunities. Scout empowers businesses to intervene with high risk customers, and turn up-sell or cross-sell opportunities into revenue."

Scout Analytics provides the first integrated suite of recurring revenue management solutions. Once usage data has been collected and analyzed, customers can adopt individual Optimizers or expand to the full solution suite. Scout Usage Data Hub is available immediately and starts at $1,500 per month. Individual Optimizers start at $750 per month.

Scout Analytics will host a webcast on Predictive Analytics for Sales along with a virtual demonstration of the Usage Data Hub solution and new predictive analytics features on Wednesday, Mar. 27 at 8:30 a.m. PT. Hosted by Mari Strom, director of marketing at Scout Analytics, the webinar will provide step-by-step guidance for how sales, marketing and customer success teams can utilize the new capabilities to identify revenue opportunities. To register, visit http://scoutanalytics.com/events_online.php?nx=26. For more information on Scout Analytics, visit www.scoutanalytics.com.

About Scout Analytics™
Scout Analytics is the leader in cloud-based recurring revenue management solutions. Scout Analytics' unique solutions allow subscription businesses to put usage data to work to improve sales, support, and marketing productivity. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100. Scout Analytics is a trademark of Scout Analytics, Inc. Scout is a registered trademark of Scout Analytics, Inc.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Lindsey Bradshaw
Barokas PR for Scout Analytics
Email Contact
206-264-8220

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, provided the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” used open source attack tools that are free and available for download by anybody. Attendees learned where to find and how to operate these tools for the purpose of testing their own IT infrastructure. The...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...